All Articles Leadership HR Unlocking potential: Creating a family-friendly workplace culture

Unlocking potential: Creating a family-friendly workplace culture

Companies can create a family-friendly culture by offering flexible schedules, on-site child care and other benefits, writes Arezou Zarafshan.

6 min read



ljubaphoto/Getty Images

The need for family-friendly policies and supportive cultures has never been more evident in the modern workplace. HR leaders shoulder the responsibility of attracting and retaining top talent and fostering an environment where working moms can thrive professionally and personally.

Arezou Zarafshan

Working moms grapple with various challenges affecting their work-life balance and overall job satisfaction. From managing child care and elderly parents’ responsibilities to navigating career progression, the demands are diverse and dynamic. Recognizing and understanding these challenges are the initial steps toward creating an environment that genuinely supports working moms.

A critical concern amid these challenges is the child care cliff — an abrupt decline in accessible and affordable child care options that can trigger a substantial exodus of mothers from the workplace. This phenomenon was evident during the recent pandemic, where the closure of child care facilities or limited capacity presented unprecedented challenges for working moms. Faced with these obstacles, many working moms had to make the difficult choice between sustaining their careers and fulfilling caregiving responsibilities, resulting in a staggering 2.3 million mothers exiting the workforce.

While we are witnessing a commendable return of mothers to the workforce, we must remain aware of their daily challenges. Intentionally fostering a mom-friendly workplace culture is a proactive step in supporting and retaining the invaluable contributions of working moms.

Strategies for a family-friendly workplace culture

Flexible work arrangements: The foundational element

Mothers are far more frequently affected by last-minute family responsibilities than their significant others. One effective strategy is the implementation of flexible work arrangements. Empower working moms by offering remote work, flexible hours or compressed workweeks. This fosters autonomy and allows for a better integration of work and family life. Comprehensive maternity and parental leave policies are crucial elements of a family-friendly workplace. By providing adequate time off for new parents, companies demonstrate commitment to supporting employees during significant life transitions.

On-demand child care solutions: The critical advantage

Addressing the immediate need for trustworthy, on-demand child care assistance in unforeseen circumstances is crucial for working parents. Imagine a scenario where a child falls ill and conventional day care facilities cannot accommodate them. In such instances, having access to an on-demand, reliable and trustworthy system becomes paramount.

Today, many technology marketplaces offer on-demand assistance to busy families and can step in to meet this pressing need. Through rigorous vetting processes, including background checks, these services ensure that only qualified and trustworthy individuals join their networks. Such services are pivotal in allowing working parents to promptly address unexpected challenges and manage family emergencies without compromising their professional responsibilities. This contributes to the well-being of employees and ensures the continued productivity and dedication of the workforce.

Ensuring fair compensation and overcoming the “motherhood penalty”

Creating a family-friendly workplace culture goes beyond policies; it’s also about ensuring that working moms are paid well and don’t face the “motherhood penalty.” As the American Association of University Women highlights, the motherhood penalty refers to the systemic disadvantages mothers face in hiring, compensation and advancement opportunities. Studies consistently show that mothers often experience wage gaps and career setbacks due to biases related to motherhood.

To counteract this, companies should actively work toward pay equity, recognizing and rewarding the skills and contributions of working moms without discrimination. Enacting transparent salary structures and promotion processes can help eliminate gender-based pay disparities and ensure that mothers are not penalized for choosing to balance family and career.

Moreover, addressing hireability is crucial. Unconscious biases often influence hiring decisions, and mothers may be perceived as less committed or competent. Implementing blind recruitment processes, where personal information like parental status is withheld during initial assessments, can help mitigate these biases and ensure fair evaluation based on skills and experience.

On-site child care at conventions and corporate meetings

One innovative approach to support working moms and parents is the availability of on-site child care services during conventions and corporate meetings. This initiative recognizes that parents can fully participate in the conference or meeting, knowing that their children are safe and well cared for just steps away from where they are attending sessions or engaging in discussions.

This setup removes a significant barrier for parents and enhances the overall conference experience. Parents can focus on professional development and networking opportunities without the constant concern about their children’s welfare. Additionally, on-site child care facilities create a supportive atmosphere, promoting inclusivity and recognizing the diverse needs of attendees.

For nursing moms, on-site child care brings an added benefit. Rather than dealing with the logistical challenges of pumping, storing breast milk and carrying it around, nursing moms can conveniently visit their children during breaks to nurse. This not only simplifies the process for mothers but also contributes to a more inclusive environment that recognizes and accommodates the unique needs of breastfeeding moms.

Incorporating on-site child care at all employee celebrations

Extending the family-friendly culture to all employee celebrations, such as holiday parties or appreciation events, is a powerful testament to a company’s commitment to supporting working moms. Providing on-site child care during these occasions ensures that moms can attend and fully participate and also sends a clear message that their contributions are valued and their family responsibilities are acknowledged.

Imagine a holiday party where working moms can enjoy the festivities, confident their children are in a safe and engaging environment just a few steps away. This relieves the stress and logistical challenges for parents and fosters a sense of belonging and appreciation. The inclusivity of on-site child care at such events is a tangible demonstration of a family-friendly workplace culture, where employees are not just colleagues but integral members of a supportive community.

Creating a family-friendly workplace culture is not just a corporate responsibility; it’s an investment in the long-term success of your organization. As studies from organizations like AAUW consistently show, mothers bear the majority of home and domestic responsibilities, adding an extra layer of challenges to their professional lives. By recognizing and actively addressing these challenges through flexible work arrangements, accessible child care solutions, ensuring fair compensation, and fostering inclusive leadership and affinity groups, companies can unlock the full potential of their workforce.

The journey toward a mom-friendly workplace culture is not only about policies; it’s a commitment to understanding, empathy and support. By embracing these strategies and learning from successful organizations, companies can contribute not only to the professional growth of working moms but also to a workplace culture that is genuinely supportive and inclusive. This commitment will enhance employee satisfaction and retention and position their organizations as leaders in creating a workplace where every employee, especially working moms, can thrive.


Arezou Zarafshan is a tech executive, entrepreneur and innovator with a track record of transforming and scaling businesses. As the founder and CEO of Call Emmy, a cutting-edge fam-tech/mom-tech platform, she oversaw a 300% year-over-year growth and successfully integrated a national technology company.

Opinions expressed by SmartBrief contributors are their own.


Take advantage of SmartBrief’s FREE email newsletters on leadership and business transformation, among the company’s more than 250 industry-focused newsletters.