SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka, author of “The Digital Handshake,” and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run the poll question each Wednesday in our e-newsletter and feature Paul’s analysis on this blog.
Last week’s poll question: Do you view Google Wave as a serious competitor to existing social networks such as Facebook and Twitter?
- Too soon to tell, 58%
- No, 23%
- Yes, 19%
“I just received my Google Wave invitation, and I’ve been checking it out. I don’t think Wave will be a replacement for Twitter and certainly not Facebook. I see its greatest strength as a tool for collaborative communication, whether in a business context or otherwise. For example, I can imagine project teams working together, or association members having a chat about some relevant topic. Just having gotten on, I’m still trying to figure out its ‘innerds,’ though the interface is pretty straightforward. I’m with the majority here — I think the true value of what Wave can provide is yet to be determined.” — Paul Chaney
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