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Why relational connection is so important during the coronavirus pandemic

Social distancing is a necessary part of responding to the COVID-19 coronavirus, but loneliness is a side effect every leader must be concerned with.

12 min read


Why relational connection is so important during the coronavirus pandemic


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This article is written by Michael Lee Stallard and Katharine P. Stallard.

The novel coronavirus COVID-19 pandemic has created the need for social distancing, quarantine and isolation so that vulnerable individuals are not exposed to the virus and health care systems are not overwhelmed.

Collectively, we understand the goodness of “flattening the curve” by each of us doing our part to slow the spread of the virus. COVID-19 is not the only epidemic we are facing. Separating ourselves because of COVID-19 comes at a time when America and many other countries are in the midst of an epidemic of loneliness — and the antidote is greater positive social connection.

Our current situation — the simultaneous need to reduce physical distance and to increase social, or relational, connection and not see a further rise in loneliness — presents a challenge for us all. Ignoring the need for connection at this challenging time is not an option.

Research suggests that the majority of individuals today lack sufficient social connection. This connection deficit may exacerbate the negative effects of stress and diminish physical and emotional resilience that people will need to fight the COVID-19 virus.

This article looks at why relational connection is especially important during the global pandemic. In addition, we present practical tips to boost social connection while maintaining physical distance so that people experience the physical and emotional health benefits that arise from sufficient meaningful connection.

All of this will help people fare better through this difficult season, and help maintain your interpersonal connections during coronavirus.

Loneliness may exacerbate the negative effects of the COVID-19 pandemic

Over recent weeks, many countries have advocated or mandated measures to increase the physical distance between individuals — a policy deemed necessary so that vulnerable populations are not exposed to the COVID-19 virus. Physical separation is also desirable to “flatten the curve” of exposures so that health care systems have the necessary available capacity to treat infected individuals and minimize the loss of life.

Social distancing, quarantine and isolation have the shared effect of reducing the in-person contact people have with others.

  • Social distancing” is a public health practice that increases the physical distance between individuals to reduce the risk that sick people infect healthy people through disease transmission. It includes large-scale measures such as canceling group events and closing public spaces, and individual practices such as maintaining a six-foot distance from other individuals.
  • Quarantine” is separating and restricting the movement of people who have been potentially or actually exposed to a contagious disease for a period of time and watching to see if they become sick.
  • Isolation” is separating sick people who have a contagious disease from people who are not sick.

From a physical health standpoint, these are important public health measures. From an emotional health standpoint, this separation runs the risk of increasing the negative feelings and resulting negative health outcomes associated with social isolation (being alone) and loneliness (feeling alone, even when surrounded by others).

This call to be apart from others is occurring when many in America and other nations were already experiencing firsthand the effects of our growing epidemic of loneliness. Consistent with earlier research, Cigna, the insurance company, reported 2019 survey results that found 61% of Americans over the age of 18 are lonely and that loneliness continued to rise from its 2018 study.

Loneliness is problematic because it is associated with a host of negative outcomes including:

According to research summarized in “Loneliness: Human Nature and the Need for Social Connection” by John T. Cacioppo and William Patrick, there is empirical evidence that loneliness may:

  • increase vulnerability to other stressors
  • cause a more intense reaction to negatives
  • reduce the emotional boost of positives
  • contribute to greater feelings of helplessness and threat
  • decrease sleep quality,
  • diminish willpower to exercise and eat healthy

Loneliness affects our lifespan. Meta-analysis research has found that feeling lonely, being physically isolated or living alone were each associated with a risk of early death that was equal to or greater than the risk of early death from widely known risk factors including obesity and smoking up to 15 cigarettes a day.

Given the negative outcomes associated with social isolation and loneliness, it is not surprising that a recent review of studies on the psychological impact of quarantine reported negative outcomes including post-traumatic stress symptoms, confusion and anger. The review noted that some researchers suggested the negative effects from quarantine could be long-lasting.

A lack of sufficient connection is dangerous because social connection is a primal human need. Connection is also a “superpower” that, as the neuroscientist Matthew Lieberman says, makes human beings smarter, happier and more productive. Meta-analysis research found a 50% greater likelihood of survival for the participants of studies who had stronger social relationships.

Most important at this present time is the finding that social connection appears to improve performance of the cardiovascular, endocrine and immune systems, all of which could help people reduce the risk of contracting COVID-19 and, if they contract it, provide physical and emotional resources to fight the virus.      

Connecting during the pandemic

We have been studying connection since 2002, and we’ve published two books about it, “Fired Up or Burned Out” and “Connection Culture.” Over the years we’ve learned that relational cultures tend to fall into three categories: cultures of control, cultures of indifference and cultures of connection.

In cultures of control, the people with power, influence and status rule over others. Cultures of indifference are predominant today. In this type of culture, people are so busy with tasks that they fail to invest the time necessary to develop healthy, supportive relationships.

In a connection culture, however, people care about others and invest the time to develop healthy relationships, reaching out to help others in need rather than being indifferent to them. In a connection culture, people are more likely to communicate, collaborate, cooperate and work together toward a common goal. And while our work has been focused on addressing and improving workplace cultures, the principles and frameworks are applicable to any group, be it a family, a committee for a civic group, a sports team, a governing body, even a country.

To get through the COVID-19 pandemic, we need a connection culture that is rich in relational connection while maintaining physical distance between individuals when there is a risk of transmission. It’s important to understand that connection is essential because, as we noted earlier, insufficient connection has a wide-ranging impact on our bodies, including increasing the negative effects of stress and diminishing resilience.

Here are practical actions you can take:

1. Cultivate a connection mindset. Boosting connection begins with adopting a mindset that connection is desirable and necessary. To help cultivate this mindset among the people you interact with, share this article with individuals in your social networks.

2. Maintain an optimistic mindset. There is reason to be optimistic. China and South Korea seem to be past the worst of the COVID-19 outbreak. The US and many other countries will get there, too, and, in time, scientists will develop a vaccine.

It’s extraordinary what people can accomplish when they pull together to serve a cause greater than themselves. For an example, watch Larry Brilliant’s inspiring TED talk on the case for optimism, in which he describes his experience as part of the multinational effort that eradicated smallpox. 

3. Take care of yourself. You can’t give what you don’t have. To be a good connector with others, we need to make sure we are physically and emotionally strong and steady.

  • We do this by making sure we stay connected with people who energize us. Each day, schedule phone calls or video calls online with people you enjoy. Take virtual coffee breaks in the morning and afternoon while connecting on a video chat service like Google Hangouts. Schedule a call each evening with relatives and friends who may need connection. This is a good time to take the initiative and reconnect with friends from your childhood or college days who you may have lost touch with over the years.
  • Also, be sure to get adequate sleep, exercise (check out exercise videos on YouTube) and eat healthy. When we are stressed or lonely, these practices often get pushed aside. (Why make a salad when the potato chips are so handy?)

4. Cultivate practices that produce contentment and avoid excitatory practices. Constantly checking your smartphone, email or social media stimulates the production of dopamine, an excitatory neurotransmitter that in excessive amounts makes us anxious. (We want to stay current with the evolving situation, but slowing the pace a bit would be better for our nerves.) Do one task at a time rather than multitasking.

It’s preferable to focus on practices that produce the positive emotion of contentment because they stimulate the production of neurotransmitters including serotonin. These are activities like engaging in conversation, painting or coloring, reading, assembling puzzles and playing games. To learn more, read “Addicted to Your Smartphone, To-do List or Busyness?

5. Get creative on how you might engage in activities with others. Have you seen the videos of spontaneous outdoor concerts as Italian neighbors stand on their city balconies and sing? We saw one video of a man in a public square leading exercises and people in a row of apartments joining him in doing jumping jacks while staying home.

Our youngest daughter, a graduate student currently on lockdown in Madrid, and a few of the neighbors on her block have organized together-but-separate bingogames to pass the time while travel is restricted.

6. Pause to be grateful. Every day, take a few minutes to write down at least three things you are grateful for. Gratitude helps keep you emotionally strong and will help you connect better with others.

7. Go for walks. If local authorities allow it, go for a walk each day to get fresh air and sunlight. Remember to maintain a six-foot separation from others. If possible, walk among nature. Even being in your own yard or walking your city block will help.

8. Play music. Throughout the day, play music you enjoy. Music has been found to calm anxiety. Have your own dance party (why not?).

9. Learn something new. Boredom is one risk of being physically isolated. Check out cultural institutions such as The Metropolitan Opera in New York City and museums (and even zoos) that are thinking outside of the box about how to virtually share their treasures with you within your home.

10. Set aside time each day for a quiet period. This may include contemplation, meditation, prayer and/or journaling.

11. Never worry alone! Whenever you feel anxious or stressed, call up a friend and talk it through. Doing this will move your brain activity from the amygdala where threats are processed to the cortex where we make rational decisions.

12. Serve others. Reaching out to help others in need boosts neurochemicals that produce positive emotions. In the current climate of encouraging physical separation, this may include writing a card or letter to an isolated elderly parent, relative or friend, or calling to find out how he or she is doing. Check out local or national nonprofit organizations that serve populations in need and see how you can help safely.

Anything you can do to help others meet their need for connection also helps you. There is satisfaction, even joy, to be found in serving a cause greater than self.

This unusual season we are in is temporary. Still, it will be difficult and last longer than we’d like it to. We will face individual and societal challenges that we have not faced before. It’s important that you recognize that disconnection is a super-stressor; it makes other stressors feel even heavier and it weakens the effectiveness of any resiliency practices you may be using.

As humans, we are hardwired to connect; we are drawn to “doing life together” — talking through our issues; learning from each other; being encouraged, corrected and motivated by those around us. Now is not the time to have little or no meaningful connection in your life.

By intentionally boosting our “superpower” of connection while still maintaining physical separation, we will make a meaningful difference in the lives of others. We will lift our own spirits as we lift the spirits of our family members, friends and community, and we will bring out “the better angels of our nature.” In harnessing the power of connection as we combat COVID-19, we will be combating the epidemic of loneliness, as well.

By taking on this challenge together, we will walk through this season to a brighter future.


Michael Lee Stallard, president and co-founder of Connection Culture Group, is a thought leader and speaker on how effective leaders boost human connection in team and organizational cultures to improve the health and performance of individuals and organizations. He is the author of “Connection Culture” and “Fired Up or Burned Out.” 

Katharine P. Stallard is a partner of Connection Culture Group and a contributing author to “Connection Culture.” To receive a 28-page “100 Ways to Connect” e-book, sample chapters of “Connection Culture” and Stallard’s  monthly Connection Culture email newsletter at no cost, sign up here

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