SmartBrief Originals
News, trends and best business practices for the food and travel industries.
Oat milk’s popularity expands to the ice cream case
CPG

Sales of plant-based ice cream are on the rise, fueled by new products including oat-based options.

Top 10: Perfect Day's popular ice cream, Chobani's latest launch and lunch at Lululemon

New product launches had food and beverage readers buzzing this week.

Embracing experiential marketing is key to reaching today’s consumer
Sponsored Content

As consumers spend less time shopping in-store, experiential marketing is emerging as a powerful way to influence purchase decisions and create consumer loyalty.

Dinner from the gas station?

With perennial disruptor Amazon already offering Amazon meal kits in their Go stores, wider adoption may not be too far off for other convenience stores.

The changing nature of the frozen food aisle
CPG

Frozen food is a changing industry, and consumers and CPG companies alike are taking notice.

Top 10: Kraft’s new mac-and-cheese, Gatorade’s Bolt24, Walmart’s pickup store

Several CPG stories rated with readers this week, starting with plans by Kraft Heinz for new vegetable-infused Macaroni & Cheese.

Why direct digital sales are key to success in the restaurant delivery space

Taking ownership of delivery orders through direct digital sales is essential for restaurants to stand the test of time, Olo founder and CEO Noah Glass writes.

How can grocers and food producers cater to flexitarians?

Flexitarian diets are on the rise -- find out what these consumers are seeking.

taco bell hotel

This week, readers gravitated towards CPG stories, with new product news taking the cake in the top five most-read stories.

food shopping behavior

As the US economy continues to shift, understanding and meeting the needs of low-income consumers in the US has never been more critical.

Trendy new plant-based food and beverages were on display at the Summer Fancy Food Show.

Trendy new plant-based food and beverages were on display at the Summer Fancy Food Show.

General Mills’ cereal collaboration with Travis Scott and KFC’s NYC Cheetos Sandwich pop-up caught SmartBrief readers’ attention this week.

Biodiversity plays a key role in the future of food

Food industry experts at the Menus of Change conference discussed the important role biodiversity plays in the future of food and what chefs and food companies can do to promote a more diverse range of foods.

Gen X and millennials have unseated baby boomers to become the biggest force behind specialty food trends.

Gen X and millennials have unseated baby boomers to become the biggest force behind specialty food trends, and plant-based is the fastest growth category.

Ease and authenticity: a winning combination for Idahoan
Sponsored Content

Consumer demand for fresh foods is on the rise, but striking the right balance by delivering fresh taste and convenience can help packaged food brands succeed.