SmartBrief Originals
News, trends and best business practices for the food and travel industries.
Top 10: Campbell's new brand strategy, candy launches and Walmart's smart cart plan

Fortune ranking Mars as a top workplace, Campbell Soup's new brand strategy and several candy product launches were among this week's top stories.

The population demographics in the US are shifting dramatically from one generation to the next, and compounded by rapid developments in technology, the food experience is becoming more nuanced and individualized.

Consumer products trends and what they mean for your cyber strategy
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Emerging technologies are creating opportunities for consumer goods companies to connect with customers and optimize costs -- but many of these technologies can also open the door to cybersecurity threats.

With population growth, climate change and technological innovations, the landscape today isn’t the same as it was yesterday and it won’t be the same tomorrow.

What the US CPG industry can learn from China
CPG

Chinese consumers are swiftly embracing digital tools and connecting directly with CPG companies. Find out the lessons that US manufacturers can glean from their experiences.

Domino's new "pizza theater" concept sets sales record.

Stories from Kellogg, Welch's, Coca-Cola, Domino's, Dunkin' proved popular with SmartBrief readers.

Chefs satisfy comfort food cravings with homestyle mashed potatoes
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Diners are hungry for traditional dishes reminiscent of home cooking, and restaurants can serve up a taste of home with simple goodness and rustic presentation.

premium brands
CPG

In today’s supercharged competitive landscape, it’s necessary for business leaders to think differently about their existing assets and how to evaluate the opportunities for premium product development in spaces that have seemed foreign.

Driven by changing consumer demands, food retailers large and small are finding success with a renewed focus on fresh grocery items.

Taco Bell

New product news was popular this week with news of Nestle’s plans to debut new products under the Starbucks label and Taco Bell's Diablo Tortilla Chips.

Straws are just a small piece of the foodservice sustainability puzzle

As off-premise sales continue to grow for restaurants, foodservice packaging will proliferate, so it’s important that restaurants invest in packaging that’s more sustainable from the start and help consumers dispose of it responsibly.

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The Health and Beauty Care (HBC) category represents a major opportunity for grocery retailers to increase the amount shoppers spend on each trip, according to a study completed by Acosta and the Food Marketing Institute.

Meeting consumer demands in the meat aisle
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Staying on top of consumer preferences and responding to shopper needs is essential for retailers looking to drive sales in the meat aisle.

Chocolate makers came together with sweet treats and stories of sustainable sourcing at The Big Chocolate Show.

Chocolate makers came together with sweet treats and stories of sustainable sourcing at The Big Chocolate Show.

From new Oreos to Target’s line of Halloween candy, news about sweet treats resonated most with readers this week.