Consumer Insights: SmartBrief Originals
The healthy business opportunity for good-digestion brands and products
The healthy business opportunity for good-digestion brands and products

Eating and drinking just for the health of it. A cultural shift from a focus on heart health to the gut has begun.

Where does cannabis stand in the alcoholic beverage market?
Where does cannabis stand in the alcoholic beverage market?

Beverage producers are boosting investments in the cannabis industry -- find out what's ahead.

Despite low unemployment and long after experts declared the Great Recession over, an uneven economic recovery and the growing bifurcation of wealth have shaped -- and altered -- how many consumers source their food and understand brands.

papalo sandwich
papalo sandwich

As the trend cycle moves faster and younger generations seek out new experiences, it’s becoming even more important for every type of operator not just pay attention to the next generation of foods and flavors, but to start acting on them even sooner.

Sparkling water la croix
Sparkling water la croix

When it comes to the bustling (or should we say bubbling?) beverage market, we have a ton of thirst-quenching insights – here are five keys to boosting your beverage business.

"What's for dinner?" We often use the example of an average consumer’s after-work trip to the grocery store — trying to figure out what to have for dinner that evening — as an analogy for what's likely driving the changing landscape for food procurement.

Boosting technology to maximize efficiency
Boosting technology to maximize efficiency

As the trucking market tightens, technology can help stakeholders across the food supply chain maximize efficiency.

The population demographics in the US are shifting dramatically from one generation to the next, and compounded by rapid developments in technology, the food experience is becoming more nuanced and individualized.

gen z food culture
gen z food culture

Millennials may be the prized target of the moment for marketers, but Gen Z is not-so-silently waiting in the wings, poised to make their own mark and blaze their own trail in contemporary lifestyles and food culture.

Catering to the way consumers cook today
Catering to the way consumers cook today

Changes in the way US consumers cook and eat at home are creating opportunities for food retailers, restaurants and tech companies.