Consumer Insights: SmartBrief Originals

"What's for dinner?" We often use the example of an average consumer’s after-work trip to the grocery store — trying to figure out what to have for dinner that evening — as an analogy for what's likely driving the changing landscape for food procurement.

Boosting technology to maximize efficiency
Boosting technology to maximize efficiency

As the trucking market tightens, technology can help stakeholders across the food supply chain maximize efficiency.

The population demographics in the US are shifting dramatically from one generation to the next, and compounded by rapid developments in technology, the food experience is becoming more nuanced and individualized.

gen z food culture
gen z food culture

Millennials may be the prized target of the moment for marketers, but Gen Z is not-so-silently waiting in the wings, poised to make their own mark and blaze their own trail in contemporary lifestyles and food culture.

Catering to the way consumers cook today
Catering to the way consumers cook today

Changes in the way US consumers cook and eat at home are creating opportunities for food retailers, restaurants and tech companies.

Innovating the customer experience
Innovating the customer experience

For as long as the internet has existed, data has been collected and used to sell everything from products, services, ideas and more. But how has this benefited the customer experience, and how can physical retailers leverage this trend offline?

Shifting toward transparency in food, beverage and personal care products
Shifting toward transparency in food, beverage and personal care products

Consumers are increasingly seeking more clean-label products, even though no strict definition exists to describe exactly what that means. Here’s how brands can meet shoppers where they are.

Female consumers differ slightly from their male counterparts when it comes to seeking out and buying food products. Here’s what companies should take into consideration when deciding how best to market their goods to women.

The organic journey: Differences between today's organic buyers
The organic journey: Differences between today's organic buyers

The organic segment continues to be a bright spot within an otherwise slower performing overall food and beverage market.

Menu inspiration: Vacation town eats and summertime treats
Menu inspiration: Vacation town eats and summertime treats

With summer in full swing, turn to vacation towns for menu and product line inspiration.