The population demographics in the US are shifting dramatically from one generation to the next, and compounded by rapid developments in technology, the food experience is becoming more nuanced and individualized.
Millennials may be the prized target of the moment for marketers, but Gen Z is not-so-silently waiting in the wings, poised to make their own mark and blaze their own trail in contemporary lifestyles and food culture.
For as long as the internet has existed, data has been collected and used to sell everything from products, services, ideas and more. But how has this benefited the customer experience, and how can physical retailers leverage this trend offline?
Female consumers differ slightly from their male counterparts when it comes to seeking out and buying food products. Here’s what companies should take into consideration when deciding how best to market their goods to women.
The number of US consumers who subscribe to some type of diet is on the rise. Here’s a rundown of how some of the most popular diets are shaping menus and grocery carts -- plus a look at some emerging eating patterns that are primed for growth.