Consumer Insights: SmartBrief Originals
Gen X and millennials have unseated baby boomers to become the biggest force behind specialty food trends.
Gen X and millennials have unseated baby boomers to become the biggest force behind specialty food trends.

Gen X and millennials have unseated baby boomers to become the biggest force behind specialty food trends, and plant-based is the fastest growth category.

Gen Z teen cooking
Gen Z teen cooking

Welcome to the era of “eating autonomy” where Gen-Z teens independently do much of their own food preparation at home and often eat alone.

How ultra-rare, premium spirits are cultivating mass followings
How ultra-rare, premium spirits are cultivating mass followings

Consumers are gravitating toward hard-to-find and premium spirits.

dessert s'mores
dessert s'mores

Brands are finding inventive ways to help satisfy consumers’ cravings for sweets and incorporating healthful adds.

Reusable packaging is gaining a foothold in the fight against waste [Image: Person holding a reusable cup with a metal straw]
Reusable packaging is gaining a foothold in the fight against waste [Image: Person holding a reusable cup with a metal straw]

In a quest to cut down on packaging waste and the toll it takes on the planet, more foodservice and consumer packaged goods companies are beginning to consider reusable containers.

How pet food is premiumizing
How pet food is premiumizing

The clean-label trend has expanded to the pet food industry, as pet owners choose to give their four-legged friends fresh and healthy foods.

premium grocery shopping
premium grocery shopping

With a focus on premium shopping experience, some retailers share a specific strategy, functioning as masterful curators of the food and beverage shopping experience.

How retail positioning helps boost CPG sales
How retail positioning helps boost CPG sales

Strategic product placement can help boost grocery store sales.

A strategic approach to using personalized marketing messages
A strategic approach to using personalized marketing messages

Brands can see success by creating customized marketing programs targeted at niche audiences.

Do demos really help food brands boost sales and build buzz?
Do demos really help food brands boost sales and build buzz?

If executed properly, in-store demos can help food brands reach a wider audience.