#Franklin Chu

Marketing Strategy

Live commerce tips for brands to successfully sell in China

Livestream commerce is a powerful sales and marketing tool in China. Azoya’s Franklin Chu offers do’s and don’ts for brands to capitalize on it.

By Franklin Chu 12/19/23

Recent articles

Marketing Strategy

Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers

By Franklin Chu 10/16/23

Marketing Strategy

What Alibaba’s new strategy means for global ecommerce

By Franklin Chu 09/28/23

Marketing Strategy

Eye on new shifts in Chinese consumer habits in 2023

By Franklin Chu 04/18/23

Marketing Strategy

Top 4 changes that made 2022 Singles Day different

By Franklin Chu 12/14/22

Marketing Strategy

2022 Singles Day: What brands and retailers need to know

By Franklin Chu 10/19/22

Brands & Campaigns

Why Douyin’s growth is soaring in China

By Franklin Chu 09/15/22

Digital Technology

How Douyin (TikTok in China) is emphasizing e-commerce

By Franklin Chu 07/01/22

Digital Technology

What brands need to know about short-form videos for e-commerce

By Franklin Chu 05/31/22

Social Media

What’s next for social commerce?

By Franklin Chu 03/10/22

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