How to take advantage of current trends

11/15/2009 | Bloomberg Businessweek

Deb Purcell, director of client services for Pitney Bowes Business Insight's Strategy and Analytics Group, says small businesses can take advantage of some opportunities now. Purcell tells BusinessWeek columnist Karen E. Klein that retailers can set up a temporary storefront, firms can negotiate cheaper rent, and emphasizing value may attract customers.

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