Apple's content arm is taking a more cautious approach with the entertainment it carries, trying not to upset its brand image with anything that is too violent or sexual. The company has to be more careful than competitors such as Netflix because of how any choices can affect its consumer product business, says programming executive Preston Beckman.
Comcast edged out Fox on Saturday to win the auction for Sky at $39 billion. Comcast must now prove to its shareholders that there will be a return on this hefty investment, Stu Woo and Shalini Ramachandran write.
The Canelo Alvarez-Gennady Golovkin rematch is not projected to have more pay-per-view buys than the first fight. Industry insiders placed the buys at between $1 million and $1.1 million; promoter Golden Boy declined to confirm a figure.
Cable networks were ahead of broadcast networks in launching fall programming this year. "You can no longer sit and hold [new content] back because the broadcast networks traditionally put most of their new shows out in September," Programming Insider Editor Marc Berman said.
Fifty-seven percent of premium digital video ads were displayed on TVs as opposed to smartphones or tablets during the second quarter, per Comcast's Freewheel. The group attributes that to the success of over-the-top and video-on-demand advertising.
Digital ad revenue in the US will hit $106 billion this year, accounting for 51.5% of total ad spend, Magna reports. Additionally, mobile digital ad spend will make up nearly two-thirds of all digital ad investment and has surpassed TV spend.
Taco Bell is getting ready to celebrate National Taco Day on Oct. 4 with a push from Deutsch across 20 countries that includes an animated spot, "Glen and the Magic Taco," which features a talking taco named El Cruncho that delivers tacos to everyone one day a year. The campaign also includes market-targeted special offers and merchandise, and fans can find out what's happening in their country on social by following #NationalTacoDay.
AT&T is appealing the Justice Department's rejection of its proposed Time Warner acquisition on antitrust grounds. The telecom company defended the sale and said it would not hurt competition.
Actor Chris Pratt is partnering with Michelob Ultra in a new campaign that invites athletes with disabilities from Achilles International to join the brand's team for the TCS New York City Marathon. Michelob will make a donation to Achilles International for every case of beer it sells.
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