All Articles Marketing Brands & Campaigns 4 ways to use social media to build your online review presence

4 ways to use social media to build your online review presence

2 min read

Brands & Campaigns

While Facebook, Twitter and Google Plus are excellent tools to engage existing customers, they serve a different function in the eyes of prospective customers than independent review platforms. Everyone knows your fans and followers love you; the best online review platforms are seen as more impartial and better places to research the quality of a business before making a purchase. That said, you can still leverage your social media presence into a compelling online review presence. Based on our observations of the 45,000 businesses with reviews on SiteJabber, below are our four best bets for doing just that.

Ask for reviews

Your Facebook fans and Twitter followers likely have profiles on leading review sites. Simply ask them to write you a quick review. You’ll be pleased to see that many are more than happy to — it just never occurred to them without your prompting.

Run a contest

Just like you may have offered giveaways or other discounts to gain fans and followers, do the same for reviews. When you post on your FB or Twitter asking for reviews, offer a prize or other incentive for their time. NOTE: Avoid offering incentives for only positive reviews because customers can see this as manipulative and review sites that see this happening may ban you or delete your reviews.

Show off your good reviews

Once you accumulate a small number of good reviews, show them off by posting them to your social media accounts via links and/or badges. We’ve seen phrases like, “Excited to be so highly rated on SiteJabber! – [link to review]” working well to encourage visits to your page, more reviews and more conversions.

Ask for reviewers to Tweet and Share reviews

As part of a contest, or just as a request, ask your fans and followers to tweet or share their reviews on Facebook or on your Facebook page. This is a great way to give your brand more visibility and to get the most out of your reviews. You can also retweet or like their tweets and posts to further recognize your biggest supporters.

Jeremy Gin is the CEO of SiteJabber, a leading consumer review service for online businesses that offers free accounts for businesses to develop their online presence with reviews. Jeremy received an MBA from Harvard Business School.