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5 tools to create engaging content with automation

Sam Meensian of USA Business Insurance looks at five tools marketing automation tools that can help you create better content – faster.

5 min read

Marketing Strategy

5 tools to create engaging content with automation

Gerd Altmann / Pixabay

Content marketing can be key to more site traffic, improved brand awareness and thought leadership. But getting those results can be challenging. According to a recent study, 19 out of 20 pieces of content marketing have little if any impact, leaving a brand still on first base.

Everyone wants blog posts to go viral, but churning out decent content isn’t enough. To see real impact, you must create quality content at a high volume. Ironically, automation can help you create better content, faster.

Let’s look at five of the best tools to help you automate (and dominate) your content marketing:

1. HubSpot’s Blog Ideas Generator

Creating new ideas to keep your campaigns going is one of the hardest parts of content marketing, and HubSpot’s Blog Ideas Generator can help. The generator will ask you to enter up to five different nouns or general topic ideas, and almost instantly will provide a list of specific topics and click-worthy titles that can be used to create full blog posts, videos, and even infographics.

If you enter the term “Wedding Planning,” for example, you’ll receive ideas like “Wedding Planning: Expectations vs. Reality” and “The Next Big Thing in Wedding Planning in 2019.”

Though these titles and topic ideas are generated based on algorithms and headline best practices, they won’t come across as generic. They’re on-point with what your audience wants to read; all you need to do is create content that lives up to the title.

Get the first five topics instantly, and 250 more ideas in exchange for contact and business information. 

2. SEMrush’s SEO Writing Assistant

SEMrush’s SEO Writing Assistant is an invaluable tool for content marketers. The SEO Writing Assistant can be used as a Google Chrome extension or natively through the SEMrush dashboard to analyze content you’re writing in a Google Doc.

The SEO Writing Assistant will search your text and flag readability issues like run-on sentences or paragraphs that are too long, which will help you improve your writing’s quality by highlighting what needs to be fixed. It will recommend keywords (and their volume and difficulty) based on your text, along with similar keywords to add for optimized SEO and a diverse keyword profile.

The SEO Writing Assistant is currently a free tool when used as a Google Chrome extension.

3. CoSchedule’s Headline Analyzer

Headlines are an important part of content marketing, because they can determine whether a blog post or video gets clicked, ranks well in search engines, and takes off. Despite this, they’re difficult to write well. CoSchedule’s Headline Analyzer can help. 

This free tool is easy to use; just type in a potential headline. It will quickly analyze it, scoring it based on performance potential. Factors, such as the headline’s emotional impact, use of power words, and level of “common” or “uncommon” words will be examined alongside best practices for headline length and structure. You’ll understand how to improve your headline, saving you a significant amount of time in the process.

CoSchedule’s Headline Analyzer is free, and is used as a lead magnet.

4. Moz’s Keyword Explorer

There are many excellent keyword research tools, but Moz’s is one of the best.

Simply type in the generic keyword that you want to research. You’ll get relevant terms based on search volume, competition, and ranking potential. Type in the term “business insurance,” for example, and you’ll see a list of keywords, such as “do I need business insurance,” “different types of business insurance,” and “how much does business insurance cost.”

This will help you determine what keywords to use to optimize your content for maximum potential search volume and even help you generate new topics to write about.

Moz lets you search for 10 terms per month for free. For more, you need a paid subscription.

5. BuzzSumo

BuzzSumo is a great content research tool that makes it easy to keep track of the latest trends, quickly see what competitors are doing, and find the best backlinks fast. This streamlines competition research and nearly automates link building.

Search for any topic, competitor or keyword, and see recent relevant posts that meet criteria like being highly shared. You’ll see a list of specific blog post titles and links to them, along with statistics like number of shares on different social platforms. BuzzSumo is a paid tool, but well worth it.

These five tools will help you create better quality content faster, reaching a higher level than you may have ever thought possible.


Sam Meenasian is co-founder and vice president of Sales and Marketing Operations of USA Business Insurance and BISU Insurance, which have served thousands of businesses. He has nearly 25 years of business experience.

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