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Andy’s Answers: How can I use Foursquare to create word of mouth?

2 min read

Marketing Strategy

Did you know Foursquare grew 3,400% last year? The location-based social tool is incredibly popular, and despite fierce competition, it continues to expand. It’s so widely used that even if you don’t participate, customers are probably already using it to check in to your location, leave tips and reviews, and connect with friends.

Like any tool, you should make sure your fans are actually using Foursquare before you invest time with it. But, if they are, there are many ways you can use it to create word of mouth.

A few things to try:

  • Encourage people to check in. When people check in to your location, it’s a good thing. Their Foursquare friends are notified, and many users also share check-ins across Facebook and Twitter. Try testing a few incentives to get people to check in: a sign to remind visitors, discounts, specials or charitable donations.
  • Bring in groups of talkers. A variation of encouraging individual customers to check in is to encourage groups of friends to do it. Try a promotion that gives a group discount if friends check in together. Not only will you get an online word-of-mouth boost, but getting groups into your business means more offline conversations, too.
  • Promote your biggest fans. It’s not always easy to identify your biggest talkers. But if you see a Foursquare user regularly checking in and leaving useful tips, that’s a talker you want to support. There are tons of experiments to try, but some to explore are naming a dish after your Foursquare mayor, incorporating user tips into your menu and having a reserved parking spot for big Foursquare talkers.

How are you using Foursquare?

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