Andy Sernovitz - SmartBrief
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Andy Sernovitz

Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.

Articles by Andy Sernovitz

Social Media

How Chevron leverages social media in a crisis

By Andy Sernovitz 10/17/16

Marketing Strategy

How eBay leverages Pinterest content to increase site traffic

By Andy Sernovitz 10/11/16

Marketing Strategy

Andy Sernovitz: How Cargill built its global thought leadership position from scratch

By Andy Sernovitz 10/04/16

Social Media

Andy Sernovitz: How FedEx built a social media command center, and how you can too

By Andy Sernovitz 07/26/16

Social Media

Andy’s Answers: How Cineplex improved their social strategy

By Andy Sernovitz 07/15/16

Marketing Strategy

Andy’s Answers: How Weight Watchers’ content strategy on Instagram can work for you

By Andy Sernovitz 07/13/16

Marketing Strategy

Andy’s Answers: Nintendo’s tips and tricks on creating an effective influencer program

By Andy Sernovitz 07/05/16

Social Media

Andy’s Answers: How an emergency baby delivery in a Kroger changed the brand’s social media engagement strategy

By Andy Sernovitz 06/28/16

Brands & Campaigns

Andy’s Answers: How J.M. Smucker Co. keeps consumers engaged while maintaining 20+ brands

By Andy Sernovitz 06/17/16

Brands & Campaigns

Andy’s Answers: How Cabela’s broke the rules to bring back social customer service

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How Old Navy brought a social campaign to the real world

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: How do I get ahead of the bad news?

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: Who should be blogging?

By Andy Sernovitz 05/26/16

Social Media

Andy’s Answers: Do I have to use the hot new social media thing?

By Andy Sernovitz 05/26/16

Marketing

Andy’s Take: The Social Media Research Bias

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: Should our legal team review our blog posts?

By Andy Sernovitz 05/26/16

Social Media

Andy’s Take: PR people make the best social media execs

By Andy Sernovitz 05/26/16

Social Media

Andy’s Answers: What do we do about employees who are already using social media?

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Take: Is your Christmas card forwardable?

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: How do we get better online product reviews?

By Andy Sernovitz 05/26/16

Social Media

Andy’s Answers: How to create a social media disclosure policy

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: How to create an authentic voice

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to get started in social media

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to start a social media monitoring program

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: How to measure your word of mouth

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: Do your loyal customers spread word of mouth?

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: What makes a great evangelist

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: What makes a great word-of-mouth topic

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: How to successfully use video blogging

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: Elements of a great tell-a-friend form

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s top 5 word-of-mouth tips for travel agents

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Take: How to use Twitter without going nuts

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: The difference between word of mouth and advertising

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: Use Facebook to get people talking about you

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: Get word of mouth in less than one minute a day

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: How FreshBooks has amazing word of mouth

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: How Dell turned around negative word of mouth

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: 3 ways to create business-to-business word of mouth

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: Online crackpots, fake reviews and stealth competitors

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to defend against negative word of mouth

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to educate your employees on social media ethics

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How social media works offline, too

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: Word of mouth vs. PR

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How Bacon Salt created fantastic WOM

By Andy Sernovitz 05/26/16

Marketing Strategy

Andy’s Answers: 3 simple rules of word-of-mouth ethics

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: Characteristics of a true word-of-mouth marketer

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: WOM lessons from “Family Guy”

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: 3 ways to rally your fans

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to join the conversation

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to make your talkers feel fantastic

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: What you need before you worry about word of mouth

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How a focus on word of mouth changes your business

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How word of mouth and social media are changing the world

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to engage your Facebook fans

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: Using social media at a trade show

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to write a Twitter-worthy headline

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: 3 ways a small business can use Twitter

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: Avoid the shiny-new-object disease

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to engage influential talkers

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to create engaging communities

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: 3 tips to make your Web site more shareable

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to get more word of mouth for your blog

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: Why now is the time to build your army of fans

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: The 3 characteristics of a great word of mouth topic

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How PepsiCo is jumping into social media

By Andy Sernovitz 05/26/16

Social Media

Andy’s Answers: 3 tips from Wells Fargo on social media in a crisis

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: Cisco’s tips to get executives involved in social media

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How SAP is building engaging communities

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: Lessons from Kaiser Permanente on effective internal social media

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: 3 tips from General Mills on connecting with key influencers

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How Dell is working to blend community and e-commerce

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to deal with the crazy, nutso bloggers

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: 3 people you should be earning love from every day

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to create sustainable word of mouth

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: What should be on every entrepreneur’s reading list

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s top 5 word-of-mouth tips for restaurants

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: What to put in your newsletter

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: What Google means to your advertising and word of mouth

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How Old Navy keeps it simple on Facebook (and still sees results)

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: 3 quick ways to use social media to promote your restaurant

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: Make the most viral form of marketing more viral

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s top 5 word-of-mouth tips for retailers

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: Whose name should you tweet from?

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to prepare for a social media crisis

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: What to look for when hiring for your social media team

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: Early warning signs of a social media crisis

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: What General Mills has learned from early experiments in social media

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How McDonald’s is using social media at local, regional, and global scales

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: What the FTC’s new guidelines mean to your social media program

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How Ford is re-establishing its iconic brand

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How Wal-Mart is engaging massive audiences online

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How Progressive is starting conversations in social media

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How CME Group is finding so much success on Twitter

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How AccuQuote is measuring social media

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How Mayo Clinic is mixing traditional communications with new tools

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to respond to customer feedback

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to be a real duct tape marketer

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to create buzzworthy topics

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to create a fan community

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: How to create content people love to share

By Andy Sernovitz 05/26/16