You’d think Twitter is a miracle drug from the way us social media experts talk about it. It is helpful, it’s a great marketing tool, and it’s fun — but it’s far from essential. If you use it well, you’ll get a lot of benefit from it. If you choose not to use it, that’s just fine. The Earth will continue to rotate and the recession will get no worse. Just remember that if you use it, you are joining a personal conversation between real people. If you jump in with a lot of self-promotional sales, you’re going to look like an idiot and turn people off.
What to do:
- Keep it personal. You need to respond to other people, offer up some interesting links, and be part of the conversation. If all your posts are about you–no one is going to follow you.
- Repost your stuff. Link to all your own blog posts and interesting things you write. It’s the #1 benefit of Twitter. If have 1,000 followers interested in you, they’ll be interested in your posts.
- Set your own style. Decide what your Twitter style is going to be and stay true to it. If you’re all business, that’s OK — @delloutlet just shares coupons in the Dell outlet store. If you’re all personal, that’s OK too, but a mix is best. The only thing you can do wrong is start personal and then start blasting out ads to your followers.