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Andy’s Answers: How to create buzzworthy topics

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Brands & Campaigns

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions.

Our lineup of speakers includes word of mouth supergenius John Moore, WOMMA’s WOM Enthusiast. Here John shares a few tips on creating buzzworthy topics based on the class he’ll be hosting:

  • Your personality is your best form of advertising. It’s what makes you different–and it’s required if you have any hope of being remarkable.
  • Buzz doesn’t create evangelists. Evangelists create buzz.
  • Make the common uncommon. Ask: Does this earn an opinion? If it doesn’t, you need to find a way to add some polarizing personality.

Check out John’s live preview for more on creating buzzworthy topics: