The secret to word of mouth marketing: Give people something to talk about and make it easier to share. This time of year companies are sending out hundreds of holiday cards, most of which get a quick glance on their way to the trash. When designing a card, ask yourself: Would anyone show this to a friend? If not, try harder.
My take: If it’s not worth forwarding, it’s not worth doing. Take the time to create something fun, funny, or inspiring. Raise the bar. When you push yourself to think about the sharing part of creativity, you get exponentially better results on everything you do. Apply this to all of your marketing–you’ll get a lot more word of mouth.