Andy's Answers: How Ford is re-establishing its iconic brand - SmartBrief

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Andy’s Answers: How Ford is re-establishing its iconic brand

2 min read

Brands & Campaigns

My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Atlanta on Nov. 10 — featuring case studies from Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid and The Home Depot — I’m sharing some of my favorite lessons from Minneapolis.

Here’s a brief list of some of the great stuff we learned from Scott Monty, Ford’s global digital and multimedia communications manager, on how they’re establishing authenticity, transparency and accessibility through social media.

  • Social media amplifies who you already are. In his best impression of Bill Cosby, Scott explained how social media only works for great companies with great products.
  • Set your content free. Ford already had a bunch of great content, but it was spread out and largely inaccessible. By pulling these resources together, Ford made it really easy for fans to share and talk about the brand they love.
  • It’s important to have leadership behind you. Scott says a lot of the brand’s social success is a direct result of support from leaders like Alan Mulally and shows us how he’s able to connect the busy CEO with fans.

Here’s the video:

[vimeo 6799644]