Solo Cup launched its Facebook page in September 2010. For the first six months, growth was slow, and the company saw low engagement numbers.
But in March, Angie Gorman and Mark Baxter overhauled their Facebook strategy to establish a voice, a content calendar and games. So far, it’s paying off: The page has more than tripled “likes” and quadrupled monthly active users.
- You can do better than “TGIF” posts. Gorman and Baxter made a commitment to go deeper with their posts and rewarded fans with coupons that got them excited, sneak peeks at products and unexpected perks.
- Games can get fans beyond the news feed. By creating simple games, Solo Cup found it was able to draw people from beyond the news feed to its page, where they could play and discover other content.
- It’s OK to talk about yourself. Baxter says that contrary to popular theory, he thinks fans do want to get to know companies they’re “liking” and what is happening at them.
Watch the presentation. Slides are available.