All Articles Leadership Management The business value of do-it-yourself

The business value of do-it-yourself

2 min read


SmartBrief is partnering with Big Think to create a weekly video spotlight in SmartBrief on Leadership called “VIP Corner: Video Insights Powered by Big Think.” This week, we’re featuring Lynda Weinman, co-founder of

Many new startups are redefining the expectations of what it takes to formulate a successful business venture, including the idea that an MBA is all but required for success. The plan-then-execute approach of most MBA-fueled businesses is not always the most sustainable, says Lynda Weinman, co-founder of, which produces online software training videos.

For budding entrepreneurs, Weinman suggests first focusing on a business that fulfills a true need for consumers, rather than zeroing in on whatever could be the biggest market share.

Weinman admits her own experiences as co-founder of her online business included the full gamut, from teaching to ordering supplies to sweeping the floors. While some businesses might delegate smaller tasks, Weinman says she sees the importance of having done it all herself.

“I think there is a lot of value in knowing all the different aspects of your business and knowing that you can kind of do it yourself,” she said.

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