Candy-flavored Oreos, deep-fried Twinkies and a simpler McDonald’s menu - SmartBrief

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Candy-flavored Oreos, deep-fried Twinkies and a simpler McDonald’s menu

Most-clicked stories this week include Swedish Fish Oreos, Deep Fried Twinkies and Wal-Mart's culinary lab

2 min read

Food

Swedish Fish Oreos resonated with readers this week

(theimpulsivebuy/Flickr)

Tales of tasty new products from limited-edition Swedish Fish-flavored Oreos to Deep Fried Twinkies from Hostess topped this week’s list of most-read food and beverage stories, and readers also clicked on bigger-picture stories about the latest culinary innovations cooking in Wal-Mart’s lab and the staff anthropologist who helps Hormel keep up with changing food trends.

Restaurant stories also made the list, including an interview with IHOP Chief Marketing Officer Kirk Thompson on how the restaurant chain is connecting with consumers and building its brand on social media and the story behind McDonald’s move toward simpler recipes.

Read the entire top 10:

  1. Oreo debuts limited-edition Swedish Fish variety at Kroger
  2. Hostess enters frozen treat category with Deep Fried Twinkies
  3. Kroger takes on Wal-Mart, Target with Marketplace stores
  4. How Wal-Mart is utilizing its culinary innovation lab
  5. Target faces challenges in the fresh food aisle
  6. IHOP uses social media to reach millions of fans
  7. McDonald’s simpler menu starts at the top
  8. Hormel turns to social science to keep up with changing food trends
  9. Millennial demand for premium, natural beverages boosts LaCroix sales
  10. Kraft Heinz to increase overseas marketing of legacy brands

 

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