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Is Facebook losing the location war?

1 min read

Marketing Strategy

For a second, it looked like adding location-based functions to Facebook would be a real you-got-chocolate-in-my-peanut-butter moment. But as we note in today’s SmartBrief on Social Media, early reports suggest some brands may be sticking with networks that specialize in location, such as Gowalla and Foursquare.

Kunur Patel argues that users on location-based networks may be more influential than the ones on Facebook. Other experts suggest that Facebook’s privacy woes may be making some users reluctant to embrace the network’s location-based features.

What do you think — are Foursquare and Gowalla better for location-based marketing than Foursquare? Why? Is Facebook at a temporary disadvantage, or is it in for long-term difficulties competing in the location-aware space?

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