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Facebook Olympics hub: 2012 London Olympics and social media marketing

2 min read

Social Media

This year’s Summer Olympics in London are looking to be the most social thus far. With the opening ceremonies about a month away, social media platforms are creating new ways to increase user engagement throughout the games. Facebook for example, has launched what they hope will be a one-stop shop for fans looking for information about the Olympics.

Facebook teamed up with the International Olympic Committee to create a Social Media Stadium or hub from which Facebook users can easily access fan pages for teams, specific athletes and sports that will be a part of this summer’s games. Athletes such as Michael Phelps and Hope Solo, and teams like Japan, Rwanda, Mexico and, of course, the U.S. National Team are already a part of this hub for users to follow current standings, information and more on fan pages. The Olympic Games page alone already has 2.8 million fans.

In this week’s episode of “Future of Engagement,” Murray Newlands takes a closer look at Facebook’s launch of the 2012 Olympics hub and talks about what you can learn from Facebook’s example for your brand.


The social media monitoring tool Alerti was used to make the graph. It is evident through the information that most of the conversation about Facebook’s launch of the Olympics hub has been over Twitter and blogs.

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