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How to get the most out of radio and podcast PR

Uncover radio and podcast PR strategies to amplify your message. Learn the importance of precise language, storytelling, engagement & online platform leverage

5 min read

MarketingPublic Relations

How to get the most out of radio and podcast PR

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In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Whether you’re an expert in your field or someone with a compelling story to tell, the power of radio and podcasts lies in their ability to amplify your message. 

Picture this: a voice that weaves narratives through airwaves, bridging gaps of time and space, resonating with the human experience. As technology surges forward, the timeless appeal of radio and the burgeoning popularity of podcasts converge to offer individuals a unique avenue to share their insights, stories and expertise.

Master the art of precision

Since there’s no visual aid, and the average attention span of today’s listeners is only 8 seconds, it’s critical to be well-prepared and get to the point quickly. Before you make your appearance on a radio show or podcast, make sure you’ve done your research — not just for your story, but also for the radio or podcast you’re to be on.

Get to know your host, their style and (most importantly) the audience. Each radio show or podcast has a format they follow and a specific way of addressing their audience, so it’s crucial that you familiarize yourself with this to make your first eight seconds memorable to turn the audience from “hearers” to “listeners.”

You should also be going over your key points and practicing anything you want to say. Find ways to pare your thoughts down to their essence, ensuring they’re easily digestible yet rich in substance. 

Remember, being concise doesn’t mean sacrificing substance. Every word should count towards effectively conveying your message within the allotted time.

Tell a compelling story 

When crafting your narrative, consider the emotions and experiences you want to convey. A well-told story can evoke empathy, curiosity or even humor, drawing your listeners in and keeping them engaged. 

These stories don’t need to be elaborate. In fact, simplicity often resonates more effectively with listeners, especially with a more general audience. Whether it’s a brief incident that illustrates your point or a more in-depth case study, ensure your stories are relevant to your message and enhance its understanding.

When conveyed well, stories have the power to transcend their original medium. Your listeners may not remember every detail of your discussion, but they’re likely to recall the stories you shared. These anecdotes create a connection between you and your audience, allowing them to see your message through the lens of relatable experiences. 

As you prepare for your appearance, consider how weaving stories into your communication can elevate your message and make it more compelling, relatable and impactful.

Craft a genuine conversation

When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience. Loyal listeners know and trust the host, so when you engage with them in a way that resonates, the audience feels that same sense of engagement. 

By actively listening and responding in kind, you’ll be able to provide more meaningful answers that contribute to the dynamic dialogue. Genuine engagement helps establish credibility and fosters a connection with the host and audience. Remember, an interactive and engaging conversation enhances the quality of your appearance and enriches the experience for everyone involved.

Leverage social media & online platforms

After your appearance, share highlights, teaser or behind-the-scenes glimpses on whatever social platforms your following has a strong presence on. Encourage listeners to share their thoughts and reactions, and engage in discussions related to your topic.

Use hashtags related to your message to increase visibility and attract a broader audience. Additionally, tagging relevant individuals or organizations can help your content reach new networks. 

You also can use your website or blog to provide more in-depth content related to your appearance, keeping the conversation alive and providing valuable resources for those interested in learning more.

By leveraging social media and online platforms, you ensure that the impact of your audio media appearances continues well after the initial broadcast. Engaging with your audience through these channels amplifies your message and helps you build a strong online presence and community.

Radio and podcasts are not fading into obscurity — they are being revitalized by the evolving digital landscape. Embracing these platforms means embracing the power of the human voice to convey stories, insights, and expertise in ways that resonate with audiences worldwide. 

This resurgence speaks to the enduring appeal of audio, helping us recognize that the heart of communication lies in creating meaningful connections. Radio and podcasts continue to be a potent means of achieving just that.


Dave Purdy, a veteran of the US Navy and a University of South Florida graduate, is a publicist at Otter PR. With a background in radio broadcasting and advertising, he shifted to public relations in 2018. Purdy specializes in securing radio and podcast interviews, helping clients become featured on ABC Radio, Westwood One, Bloomberg Radio and more. Based in Tampa Bay, he indulges in biking, kayaking, camping, stand-up comedy and the outdoors during his downtime.


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