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Today’s bonus tracks: Are Ford’s profits social-powered?

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Social Media

Ford posted almost $1 billion in profits for its third quarter. While many analysts have attributed Ford’s good fortune to cost-cutting and a government stimulus program, Rachel Sklar posits that the company’s strong social-media presence also may be a factor. Ford has launched several popular social-media pushes over the past year, which may have helped the company improve its image and attract customers, she notes. For more great social-media stories, check out SmartBrief on Social Media.

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