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Today’s bonus tracks: Black Friday takes the Web by storm

1 min read

Marketing Strategy

Many prominent Internet retailers are planning to offer some serious deals this weekend to jump-start holiday spending in a dreary economy. To get the word out about their offerings, many merchants are turning to social networks. In addition to conventional social networks, many specialized deal-hunter sites are helping shoppers make plans for Black Friday. “The key shift in consumer behavior is that consumers now expect to be well-informed and expect to be able to find product information, brand information, deals and discounts,” says Shari Gunn,’s vice president of advertising and business development. For more great social media stories, check out SmartBrief on Social Media.

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