When life hands your business an ugly, undeserved PR nightmare, what do you do? Do you ignore? Get mad? Get even? Or do use that moment, with everyone watching, to build your brand. Jackie Hube, over at Church of the Customer Blog, shares a tale of two snafus: a Best Buy pricing gaffe and slip of the tongue by Dallas Mavericks owner Mark Cuban. Guess who came out looking like a hothead and who made the best of a bad situation. That answer just might surprise you. For other great stories about crisis management, check out the daily newsletter from SmartBrief on Social Media.
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