Social media isn’t a silver bullet for marketers. It’s more like a publicity garden that takes constant care to thrive, David Armano writes. If you’re launching or expanding a social media push, take scalability into account. Don’t count on being able automate social interactions. It’s going to take real, honest-to-goodness people to create, spread and maintain a social presence. Will you have the manpower you need for the next stage of development? The one after that? The key is matching up a great idea with even better planning. Check out this story and other nifty links, culled from the awesomeness that is SmartBrief on Social Media.