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Today’s bonus tracks: A tale of three stories

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Marketing Strategy

How different are mainstream media sites, blogs and Twitter? A study of the most prevalent topics in each category between Oct. 12-16, shows that the three kinds of media care about very different stories. During that period, the mainstream press was preoccupied with health care, bloggers with concerned with global warming and Twitter was abuzz about balloon boy. The study is a revealing look at the shift in priorities from one group to the next — though to be totally fair to Twitter, both mainstream media sites and bloggers were pretty riled up about balloon boy too. For more social media news, check out SmartBrief on Social Media.

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