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What will the Zynga spat mean for Facebook?

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Marketing Strategy

Farmville and other popular social games developed by Zynga are a big draw for many Facebook users, but the relationship between the companies appears to be on the rocks, as noted in the lead story of today’s SmartBrief on Social Media.

Zynga is reportedly upset over Facebook’s attempts to get the publisher to sign a long-term contract with the social network. Facebook’s requirement that the publisher use Facebook Credits for all user transactions is also a source of friction because of the 30% commission that Facebook charges.

Does Zynga need Facebook more than Facebook needs Zynga? How do you feel about Facebook’s aggressive stance toward promoting Facebook Credits? Are Zynga’s troubles emblematic of a larger problem between developers and Facebook?

Image credit, Dim Dimich, via Shutterstock