Restaurant and Foodservice
Examining the curious role of brand in the product life cycle
A new report debunks the notion that brand defines a product in consumers’ eyes across its entire life cycle. Contemporary marketing thinking suggests that a brand somehow defines the product. The modern discipline of brand management encourages this view...
Recent articles
Sponsored content
Food Food Retail
The +10% sales growth opportunity: Why 2026 is the year to revolutionize grocery foodservice
Education Higher Education
Supercharge your options with an online degree or certificate
Consumer Insights CPG
Beyond the pie: How pecans deliver heart-healthy, everyday nutrition
Education Insights
Why belonging matters — in any language
CPG Food
Food safety: Why digital compliance is more critical than ever
Education
Now is the moment to build belonging at school
Infrastructure
Smart Systems Support Document Controllers on Capital Projects
Construction Infrastructure
Why AI is now a practical tool for materials testing
Consumer Insights Food
Q&A: Navigating the agentic shift and the next era of connected commerce
Communication Leadership
Which way do you go at the fork in the road?
Higher Education Leadership
Ethical, human-centered AI is a leadership skill
AI Leadership
“How To AI” author Christopher Mims makes AI approachable for business leaders