CPG: SmartBrief Originals
What the US CPG industry can learn from China
What the US CPG industry can learn from China

Chinese consumers are swiftly embracing digital tools and connecting directly with CPG companies. Find out the lessons that US manufacturers can glean from their experiences.

premium brands
premium brands

In today’s supercharged competitive landscape, it’s necessary for business leaders to think differently about their existing assets and how to evaluate the opportunities for premium product development in spaces that have seemed foreign.

3 ways brands connect the customer experience across in-store and digital channels
3 ways brands connect the customer experience across in-store and digital channels

CPG firms that create a seamless omnichannel experience will see dividends across the shopping spectrum.

4 tips from CPG executives on the future of brands
4 tips from CPG executives on the future of brands

Executives from General Mills, Coca-Cola and other CPG firms share how brands can stay relevant in today's culture.

The evolution of plant-based dairy alternatives
The evolution of plant-based dairy alternatives

Thew plant-based milk and cheese market is gaining in popularity and attracting new brands.

Jean Marie Brownson co-founded Frontera Foods.
Jean Marie Brownson co-founded Frontera Foods.

Simple ingredients, authentic recipes flavor today's fancy food trends.

New Jersey markets its bounty of produce under the Jersey Fresh brand.
New Jersey markets its bounty of produce under the Jersey Fresh brand.

New Jersey markets its bounty of produce under the Jersey Fresh brand.

Giving food waste a second life
Giving food waste a second life

Food and beverage manufacturers are repurposing ingredients that would otherwise be wasted to make new products.

Optimizing CPG packaging for e-commerce
Optimizing CPG packaging for e-commerce

Navigate the challenges inherent to e-commerce packaging.

While the food and beverage industry has latched onto the term, consumers approach the concept from unique perspectives.