#mike driehorst

Marketing Strategy

5 hot B2B marketing trends

AI is at the core of several hot B2B marketing trends today — here’s a look at five that focus on AI, SEO, Gen Z and marketing strategies from a recent SmartBrief webinar.

By Mike Driehorst 06/02/25

Recent articles

Marketing Strategy

Best practices for multicultural marketing

By Mike Driehorst 01/31/24

Digital Technology

Generative AI: We’ve been here before

By Mike Driehorst 05/04/23

Marketing Strategy

Where’s all the Hispanic marketing?

By Mike Driehorst 03/28/23

Marketing Strategy

Should you cash in on the rise of retail media networks?

By Mike Driehorst 12/12/22

Digital Technology

Competition sucks … but it does make us better

By Mike Driehorst 10/11/22

Marketing Strategy

Marketing experts share their 2023 trends

By Mike Driehorst 09/16/22

Marketing Strategy

How marketing associations see 2023 shaping up

By Mike Driehorst 08/23/22

Digital Technology

Does targeted digital advertising create a geographical divide?

By Mike Driehorst 07/20/22

Marketing Strategy

How marketing agencies are marking Juneteenth

By Mike Driehorst 06/17/22

Digital Technology

Marketing in the metaverse is ready for takeoff

By Mike Driehorst 05/13/22

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