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Adam Gaub

Adam Gaub is the lead editor for several health care briefs at SmartBrief, including SmartBrief for Health Care Marketers. He was a weekly newspaper editor in a suburb of Phoenix.

Articles by Adam Gaub

Brands & Campaigns

Fit for 50 shows success of hospital marketing taking a different path

By Adam Gaub 05/26/16

Social Media

Technology and social media will put health care in the patient’s hands

By Adam Gaub 05/26/16

Social Media

To be an effective social media marketer, try being a little more like Paul Revere

By Adam Gaub 05/26/16

Brands & Campaigns

Hospitals’ Facebook focus should be engagement, not fan totals, paper says

By Adam Gaub 05/26/16

Marketing

More people using Facebook for health info before face time with a physician

By Adam Gaub 05/26/16

Brands & Campaigns

Study: Physicians know what they want from online health hunts

By Adam Gaub 05/26/16

Social Media

Wool.labs health care panelists see pros, cons to social media

By Adam Gaub 05/26/16

Marketing

Is Twitter a hazard or an asset for doctors?

By Adam Gaub 05/26/16

Digital Technology

Understanding patience adherence requires a variety of perspectives

By Adam Gaub 05/26/16

Brands & Campaigns

Data-heavy social media content can be a boon to hospitals

By Adam Gaub 05/26/16

Brands & Campaigns

Reading social media reactions to the State of the Union

By Adam Gaub 05/26/16

Digital Technology

Company uses survey to aid data gathering for event

By Adam Gaub 05/26/16

Leadership

How health care may change in 2011

By Adam Gaub 05/26/16

Marketing

Is health 2.0 putting physicians into the same boat as newspapers?

By Adam Gaub 05/26/16

Brands & Campaigns

Diagnosing what ails health care marketers in the social-media realm

By Adam Gaub 05/26/16

Brands & Campaigns

Report examines why doctors take the plunge into social media

By Adam Gaub 05/26/16

Inspiration

Oncology nurse Theresa Brown, on promoting a patient-centered culture

By Adam Gaub 05/26/16

Marketing

Report reveals professional, public differences on anti-coagulation treatments

By Adam Gaub 05/26/16

Social Media

Health care panelists see good, bad in “Internet jungle” of social media

By Adam Gaub 05/26/16

Brands & Campaigns

Best Doctors president: Social media offers many benefits to health care firms

By Adam Gaub 05/26/16

Marketing

The doctor is in … and online, too

By Adam Gaub 05/26/16

Digital Technology

Wool.labs event aims to push chatter toward change

By Adam Gaub 05/26/16

Brands & Campaigns

Hospitals should be proactive, not reactive, says marketer

By Adam Gaub 05/26/16

Social Media

Mark Ragan: Health care flocks to social media

By Adam Gaub 05/26/16

Social Media

Pharma, medial device leaders fret about social media’s lack of fact-checkability

By Adam Gaub 05/26/16

Brands & Campaigns

Social media seen as key to connecting parents of ADHD children

By Adam Gaub 05/26/16

Brands & Campaigns

Health care leaders see social media as gateway to improving employee wellness

By Adam Gaub 05/26/16

Leadership

How United HealthGroup and Jones Lang LaSalle promote wellness

By Adam Gaub 05/26/16