All Articles Marketing Digital Technology Understanding patience adherence requires a variety of perspectives

Understanding patience adherence requires a variety of perspectives

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Digital Technology

The event discussed in this post, “Patient Adherence Through the Lens of Social Media in the Healthcare Continuum,” is being jointly hosted by SmartBrief.

Wool.labs Chief Operating Officer Michele Bennett says she is hoping that a Feb. 24 event in Philadelphia will bring to the forefront a variety of different experiences involving patient adherence to treatment.

The company has put together a panel of representatives from practically every relevant field — the drug industry, physicians and pharmacies — with the aim of looking at the problem from all sides.

“The patient has influences at various levels, but everyone faces the same issue when it comes to patient adherence,” Bennett said. “It’s one of these troubling areas for health care.”

With viewpoints from more than a half-dozen panelists, who will further the discussion beyond the table in round-robin table discussions with attendees during the coffee-and-dessert part of the evening, Bennett said she expects, and even hopes, there will be disagreement among some of those who come, as it should create an atmosphere of constructive thinking about a complex issue.

“We wanted to bring everybody who participates in the patient’s health care life cycle together and talk about it,” said Bennett, whose company produces in-depth reports based on social media conversations had by patients and providers on the issue. “We can’t solve the problem until we thoroughly understand it.”

To foster an even greater sense of understanding for this event, wool.labs also polled some of the attendees and engaged members of their respective fields — the results of which will not only be shared, but discussed during the event.

“These are real data, not something that we think,” she said.

To register for the cocktail convention, visit the wool.labs website. Proceeds from the event will benefit the Prostate Cancer Foundation.