In the latest campaign from the "Power Rangers" franchise, fans were able to use augmented reality to try on their own helmets. Consumers spent an average of 21 seconds interacting with the new campaign, with 85% of users taking a photo during the experience.
YouTube's monthly user base has increased to 1.9 billion, up from 1.5 billion at the same time in 2017, Chief Product Officer Neal Mohan announced. "We have creators with viewership that's higher than many cable channels," he said, adding that the platform has been working on brand safety issues while supporting its creators to succeed.
Twitter is acquiring Smyte, a technology company that develops features to prevent digital harassment, stop spam and protect consumer privacy. "The Smyte team has dealt with many unique issues facing online safety and believes in the same proactive approach that we're taking for Twitter: stopping abusive behavior before it impacts anyone's experience," Twitter noted in a statement.
The 2018 Sprout Social Index reveals that while 71 percent of digital marketers use employee ambassadors or want to, only 19 percent have a budget for influencer marketing. Sixty-one percent of those surveyed say they are likely to research a product a friend recommended on social media, but only 36% say the same for a product recommended by social media influencers or celebrities.
Mobile users can now use a new mobile version of Microsoft Bing's Visual Search tool that allows them to find content relevant to photos they snap or upload. The tool yields product listings, pictures and text snippets as well as links.
Getting fans to engage with a brand's social media accounts can be a challenge, so entrepreneur Aj Agrawal outlines eight ways to boost the customer experience. Among his suggestions: constantly create and post relevant content, use bold design and be yourself.
Melania Trump wore a jacket that read "I really don't care, do u?" while departing on a trip to a Texas shelter housing migrant children, and images of the first lady in the jacket immediately went viral on social. President Donald Trump tweeted that the coat was a statement about fake news, but many social users expressed outrage, and one person created a site called ireallydocare.com to raise donations for immigrants.
Ad blocking on mobile devices continues to gain ground among users and is proving costly to advertisers. That's per an AudienceProject report, which found sharply increased use of blockers in the UK, Germany and the US, where 5% of mobile sessions were blocked, up from 2% two years ago.
Wondery is the first podcast company to adopt the Interactive Advertising Bureau's podcast measurement standards, and the company hopes the move will encourage the industry to move toward a uniform audience measurement, writes Alissa Fleck. AdvertiseCast's Trevr Smithlin says bigger brands are flocking to podcast advertising because they've witnessed the "amazing results" experienced by smaller brands that have tested the waters.
YouTube is enabling creators within its Partner program who have more than 100,000 subscribers to offer their fans memberships to their channels for $4.99 per month in exchange for exclusive content. The platform is also allowing creators to sell merchandise directly to users, and it has unveiled a "Premieres" feature to let creators tout videos and engage with fans via chat.
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