Pinterest says it is ensuring that half of its managed creators come from "underrepresented" groups with the launch of a tool that enables advertisers, creators and retailers to self-identify as such. It is supporting the effort with the "Make the World See All Beauty" campaign, and announced it has joined the Global Alliance for Responsible Media.
Facebook's Ad Manager now lets Instagram advertisements directly include product tags, rather than making marketers convert organic posts. New custom audience tools and discount features are also coming to both Instagram and Facebook in time for holiday shopping.
Content marketers share their thoughts on the future of content marketing, such as the need for brands to be visionaries, truth-tellers and brave to attract advocates. Other advice includes being memorable, being purposeful and being more creative.
Quibi plans to shutter its operation and sell its remaining assets after battling lackluster consumer viewership and advertiser buy-in. The company initially raised nearly $2 billion from heavyweight investors such as NBCUniversal and ViacomCBS, but only amassed an estimated 500,000 subscribers.
Social video analytics firm Tubular unveiled its Deduped Audience Ratings to help brands validate digital video audiences based on a standard metric across Facebook and YouTube, with plans to extend the service to Instagram and Twitter. Tubular developed the standardized metrics via its Global Video Measurement Alliance, and members have begun using the tool.
Digital customer interactions with brands is up 79%, say customer experience professionals in the Customer Experience in a Post-COVID-19 World report, a study from Precisely and Corinium. The report also found most brands say they will invest in customer experience technology for data integration, integrity or enrichment, followed by combining cross-channel platforms, chatbots and digital self-service platforms.
Triller is positioning itself as a TikTok alternative, emphasizing brand safety and launching Crosshype to help companies connect with influencers. The short-form video app is also readying a Brand Lab to assist with content creation.
Google says it's had a successful test of its Privacy Sandbox, dubbed FLoC or federated learning of cohorts, in which it uses machine learning to develop groups based on shared browsing behaviors and tracked recall and targeting results. Google's Chetna Bindra says the "algorithm could be a very useful substitute for third-party cookies while still providing for increased privacy."
A TikTok video created by baseball player Adley Rutschman has attracted 6.2 million views within four days. The video shows Rutschman and a few of his Orioles teammates lip-syncing to "Potential Breakup Song" by Aly & AJ.
The Out of Home Advertising Association of America is launching the OAAA OpenRTB Working Group, with representatives from tech platforms, media firms and buyers to work on developing real-time bidding standards. "The first goal of introducing OpenRTB for OOH is to more deeply connect the OOH industry with omnichannel media strategy and buying through automation," says Leslie Lee, Vistar Media's vice president of marketing and co-chair of the group.
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