YouTube Originals will now be available for free for all viewers and will be supported by ads and YouTube Premium subscribers will be able to view the content ad-free. YouTube will also be using an algorithm to recommend videos for Premium subscribers.
Marketers of the future will need to be adept at outstanding storytelling and serve it in ways and places where consumers are, says David Fischer, Facebook's vice president of advertising, who pointed to short-form video as an example. Fischer says marketers will need to have a better understanding of augmented and virtual reality and new platforms, and for partners leery of change, he says, "if you think change is hard then try irrelevance."
Twitter is offering a new six-second global ad unit for mobile and desktop inventory for promoted video and in-stream video sponsorships and ads that are 15 seconds or shorter. Advertisers will be charged by Twitter only if 50% or more of the ad is viewed for at least six seconds.
Malicious ads fell to 0.25% during the second quarter from a high of 0.54% in the fourth quarter of 2018 and in-banner video ads dropped to 0.10% during the same time from a high of 1.4% in the second quarter of 2018, according to Confiant's Demand Quality Report. Weekends and holidays remain the predominant times that malicious ads are viewed.
Google's in-app inventory is more quantifiable with IAB Tech Lab's Open Measurement standard with the tech company reporting that integrating the Open Measurement Software Development Kit into Google Mobile Ads and Interactive Mobile Ads enabled it to allow more than 85% of video and in-app display and video impressions for Google AdMob and Google Ad Manager. Media buyers can now measure viewability using tools from Moat, Integral Ad Science, Comscore and DoubleVerify, as well as Active View.
This infographic offers a comprehensive overview and advice from Facebook Blueprint on how to get the most from the platform's Stories feature. It explains how Stories work and provides ideas on compelling ways to use the feature, such as to share short videos and important news or engage users with customizable polls and augmented reality features.
An undisclosed group of state attorneys general is preparing to formally begin an investigation to determine whether big technology companies use their power to hinder competition, according to two major media outlets, which follows the launch of a recent Department of Justice inquiry. Federal Trade Commission Chair Joseph Simons also noted that Facebook's recent effort to show closer ties with WhatsApp and Instagram "could stymie any attempt by the agency to break up the social media giant," writes TechCrunch's Manish Singh.
Chick-fil-A and Popeyes have gone viral with playful Twitter banter since the latter's debut of a chicken sandwich and users have also joined in the debate of whose chicken sandwich is superior. Wendy's joined in the discussion, tweeting, "Y'all out here fighting about which of these fools has the second best chicken sandwich."
WW International's new kids' diet app, Kurbo, is targeting the 13.7 million US children who are overweight. WW, formerly Weight Watchers, is catching flak from nutritionists who don't think the app provides good information about food choices and believe that it stigmatizes children who are fat, however.
Disney plans to launch apps for its upcoming Disney+ streaming service that will work on Apple and Android devices, Chromecast, PlayStation, Roku and Xbox One. The service, which can be subscribed to in apps, begins Nov. 12 and will cost $6.99 a month.
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