Industry News
Digital
Top stories summarized by our editors
9/24/2021

Twitter will soon enable all users to activate tip jars within their profile and add compensation through GoFundMe, PicPay and Bitcoin. Twitter also revealed during a briefing its plans to make it easier to find its Spaces platform, offer more Ticketed Spaces access, provide community moderation, launch a fund for audio creators with technical and marketing support, and ways to authenticate nonfungible tokens.

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Twitter
9/24/2021

Facebook's expanded organic post testing tool includes a new layout and options to try out different text, link and image posts. Tests can be run for 24 hours and be centered on key metrics such as comments, shares, reach and link clicks, with the option to conduct comparisons related to creative elements, image links, text posts and video.

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Social Media Today
9/24/2021

Albertsons and Pinterest have signed a multiyear deal to launch an e-commerce tool that will employ artificial intelligence and offer customers an interactive shopping and meal planning option. The partnership will leverage the power of Pinterest's creators and its video platform and also will make some Albertsons associates shopping "ambassadors," all geared toward helping customers answer the daily question of what's for dinner.

9/24/2021

Marketers can use artificial intelligence to generate reports that give better insight into their audience and increase their return on investment automating repetitive tasks, writes Mitul Makadia, founder of Maruti Techlabs. Companies have already successfully employed AI in a variety of ways including Starbucks, which used predictive analytics based on customer data to create personalized messages for them.

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Business 2 Community
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Starbucks
9/24/2021

App Annie forecasts consumers worldwide will boost spending on apps and games during the third quarter by 20% year-over-year to total $34 billion with in-game expenses and mobile subscriptions being the biggest drivers. The research firm says 65% of app revenue will come from iOS, while most downloads will come from Android phones, with travel, education and medical categories leading total downloads.

9/24/2021

An increasing number of marketers are trying to engage Roblox's 48.2 million average daily users, and companies such as Gucci as well as performers like Lil Nas X have drawn millions to their events. The platform's lack of traditional metrics such as tracking and audience data is challenging, especially when determining whether "always-on" or limited-time activations are the right fit for a campaign, and company finance leader Michael Guthrie says that success requires platform-unique experiences.

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Adweek
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Roblox
9/24/2021

Rookie, a bat dog for minor league baseball's Buffalo Bisons, has gone viral on Twitter for interrupting one of his team's games by running onto the field. The Golden Retriever's Twitter account posted an apology, saying "I was just so excited to be retrieving bats again," while Sports Illustrated reposted the clip with the comment "12/10 good boy."

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CBS Sports
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Twitter
9/24/2021

The YES Network is looking for a paid communications intern for 2022. Duties: Work directly with the Vice President, Communications in publicizing the business and on-air activities of the YES Network. Research and pitch YES-related story ideas to media. Research, write and edit press materials such as press releases, biographies, fact sheets and awards competition submissions. Fulfill internal and external information requests. Manage online media database and photo library. Job qualifications: Must be a matriculating undergraduate student. Must be a self-starter with great time-management and prioritization skills. Strong written and verbal communication skills are necessary. Working knowledge of the business of sports, television and digital media is preferred. Must have a genuine interest in the communications/public relations field Contact: ehandler@yesnetwork.com.

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yesnetwork.com
9/24/2021

The New York Mets seek a Senior/Executive Director, Brand & Digital Marketing. The position is responsible for developing and implementing platform-specific strategies to increase the Mets' presence and engagement across digital and social channels, leading the team's strategic evolution to increase and diversify our fan base and build and elevate our brand with existing/new fans and partners. Essential duties and responsibilities: Lead digital/social consumer data efforts for Marketing, Content & Communications group, partnering within the MCC group and working extensively with Business Intelligence and Tech teams to identify opportunities to broaden connection of content and engagement/re-engagement with those experiencing the Mets digitally (across Mets owned digital and social platforms). Develop mobile strategy to add value for consumers and promote engagement with our brand and partners, including in ballpark, as a complement to broadcast, games and gaming, ticketing, concessions, and more. Qualifications: Analysis & Insight -- A strong reliance on data analysis is expected to measure performance against set critical metrics annually. Have a deep understanding of all social channels, established and emerging, and audience growth tactics with proven experience with creative, and relatable storytelling through social media. Leadership: Coach, develop and lead a diverse team of employees. Ability to build trust and credibility within a matrixed team including with partners from product development, commercial, and other internal and external partners. Strong Communicator: Requires the ability to have influence and impact within a matrix organization across departments. Topical Knowledge: Have a passion for cultural relevance, including baseball, will be key to developing brand strategy and growth across all channels. Details here.

9/24/2021

Octagon seeks a Data Strategist. Located in Stamford, Conn., but the location of this position can be flexible with a preference for working in office locations -- Stamford, New York, Chicago, Charlotte, N.C., Atlanta or Los Angeles. Will also consider a remote-based working arrangement for qualified candidates. Responsible for developing and executing investment recommendations for our clients. Duties: Develop insights from quantitative and qualitative data sources. Build and deliver reports and presentations that are rooted in data, engaging and measurable. Analyze and interpret survey results and build reports and presentations to communicate insights effectively. Qualifications: 1-4 years of relevant experience. Someone who enjoys getting their hands dirty in the data and has experience in working with syndicated databases, primary research, or other data analysis. Working proficiency in Microsoft Excel and PowerPoint. Understanding of modern marketing strategies (content, social, experiential). Client-facing verbal and written communication skills. Strong organizational, multitasking and problem-solving abilities. Comfortable working with data and numbers. Details here.