ShopStyle is bringing card-style ads to YouTube, turning video into shoppable media. The new ad units are designed to increase click-thru rates and provide a more seamless experience for the site user, according to ShopStyle.
For the second year in a row, Saks Fifth Avenue is implementing a gift guide chatbot via Facebook Messenger to help customers find the right gift for each person on their list. The chatbot asks strategic questions and considers the customer's purchase history to come up gift ideas.
The Federal Trade Commission publicly stated its opposition to requiring companies to get site users' permission before targeting ads toward them based on search history. The agency supports a balanced approach to online privacy that weighs both ad competition and data misuse, the FTC report stated.
Data from a Harris Poll shows that almost 6 in 10 consumers plan to avoid the Black Friday shopping rush this year. On tap to take its place is Cyber Monday, with nearly three-quarters of poll respondents expressing a favorable impression.
Registration for One UI's beta for Android is now open. Samsung has responded to complaints that its approach to previous interfaces was heavy-handed, and One UI is said to be greatly simplified.
Encouraging employees to advocate for your brand on social media can build client trust, strengthen community relationships and attract top talent, Grant McLaughlin writes. Give employees training so they can post with confidence, help them build their personal brands and celebrate successes, he advises.
More celebrities are jumping on the TikTok bandwagon, entering a US user base that now tops 6 million. It's just the latest evidence of the video app's market traction, including a steady ascent in Apple App Store download rankings.
Facebook chief Mark Zuckerberg said the social network has worked quickly to combat Russian interference and now favors regulation to weed out "harmful content." Plans are afoot for user choice about "borderline content" appearing in news feeds and for an independent panel to hear user arguments that content was incorrectly banned.
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