Some 73% of brands say mobile will be more important than desktop for holiday revenue in 2018, and 38% of advertisers intend to invest in Facebook Stories while 37% will spend on Instagram Stories, according to a study by ClickZ and Kenshoo. Additionally, 56% of retailers plan to boost or maintain their Amazon ad spend this holiday season.
LinkedIn has rolled out completely redesigned Pages to encourage a more interactive experience between businesses' staffs, customers and followers. The revamp is also intended to help brands leverage employees and customers as brand advocates by letting them find and share reviews and testimonials.
Video is part of the arsenal now employed by at least half of marketers as they note its unique power to generate sales. For those who haven't yet ventured into video, this year's holiday period is prime time, and Sarah Evans runs down a list of proven practices.
Cadillac is bidding farewell to New York before moving back to Detroit with a new humorous spot from Kovert Creative that stars comedic duo Nick Kroll and John Mulaney and internet sensation Awkwafina, who plays their sidekick "Val the Vlogger." The ad is running across YouTube, Twitter and other social platforms.
Users of Google Assistant can now customize the alarms they set with Teenage Mutant Ninja Turtles, Lego City, Lego Life and Lego Friends characters, all of which can speak or play songs. Google also has updated Assistant routines on its Android Clock, enabling the app to do such things as switch on lights, play news and get morning coffee started.
Potbelly has expanded its social strategy beyond Facebook and Instagram, using polls and caption contests on Reddit and Twitter to spark user engagement with the brand's sassy, controversial messaging. "You can look at our Twitter and Reddit and Instagram as examples of dipping toe, running heavy creative and stepping back and learning. Because there are no rules, we can kind of do whatever works," said marketing chief Brandon Rhoten.
Real-time data is rarely truly that due to the complex supply of sources and platforms needed to harness it, but even if it's just a few seconds out it can add huge value to marketers if they extract the right information about the contextual behavior of target audiences in the moment, writes Marc Sabatini. "[S]uccessful customer interactions come about only through customized and contextually relevant experiences, and that mandates real-time information about users and their context," he writes.
EBay is developing server-side ad tech to enable the marketplace to sell its own ad space programmatically without going through a third party. "The intent of our server-side technology is to be more transparent and more collaborative with our advertising partners and that may mean more information and detail on how auctions and inventory are sold and managed," said eBay's Phuong Nguyen.
Twitter Chief Financial Officer Ned Segal talks in this video interview about how the platform intends to encourage monthly active users to become daily active users. He also talks about how making the user experience more intuitive has boosted user numbers and how video advertising growth is down to improved ad formats and relevant targeting.
Almost 70% of marketers agree that "digital growth in advertising has come at the expense of the quality of creative" and 84% believe artificial intelligence is useless without the helping hand of creativity, according to Sizmek. Additionally, 91% of respondents report they will prioritize making "digital ads more engaging to meet brand goals" over the next year.
- Page 1