WhatsApp is offering businesses new ways to interact with consumers by offering new tools, such as animated user packs and QR codes that can be displayed on storefronts or product packaging and scanned to initiate chats or for catalog sharing. The Facebook-owned WhatsApp says its business user base sits at 50 million, a tenfold increase from 2019, and every month, 40 million users look at business catalogs.
Two grad students in Ireland plan to launch an online platform to help people negotiate divorces, as long as the proceedings are amicable and uncontested. The plan is to initially market the product -- called Divorshe -- to women, because research indicates they initiate two-thirds of divorces.
Domenica D'Ottavio offers five examples of "social media scrapes" to help improve social content, including ways to look through Instagram, Twitter and niche platforms. "When you scrape a social media platform with intention, you have the opportunity to acquire massive amounts of information from real people, in a matter of minutes," she writes.
ViacomCBS is adding Champions League games from the Union of European Football Associations starting in August to its streaming deal with the European soccer organization. CBS Sports Chairman Sean McManus says the potential audience for the games is young and diverse and "an audience that maybe in the past hasn't been that heavily involved with CBS programming."
Research from Twitter, IPG Media Lab and Magna reveals video ads presented in multiple formats doubles buying intent and results in a 58% increase in ad recall, compared with 46% for ads shown in a single format. Additionally, 61% of users in the test, which displayed one video ad as preroll, promoted video and in Twitter's First View, say the ad was prominent among other content, in comparison to 51% for an ad shown in a single format.
Sensor Tower research reveals that Quibi only converted 8% of viewers or roughly 72,000 people into paid users following the free three-month trial after projecting 7 million subscribers in its first year. Advertisers are now negotiating their terms in the wake of "significant under-deliveries" for sign-ups and impressions, writes Adweek's Kelsey Sutton.
IRIS.TV's Contextual Video Marketplace is incorporating SendtoNews, a digital video distribution and monetization platform, and data providers like Oracle Data Cloud, Comscore and GumGum will segment SendtoNews' content. Marketers will be able to use the integrated service to target more than 1 billion monthly viewers and monetize video views, sharing revenue with more than 1,800 media publishers, including USA Today, Hearst and Gannett.
Apple has debuted a public beta version of iOS 14, which will ship with phones in the fall. While the beta version is likely to contain bugs, it provides a peek at new features such as a redesigned home screen and a new App Library panel.
Digital advertising platform Brave Software has formed a partnership with contract management exchange NYIAX that provides users with guarantees that ads are only delivered to Brave users who have opted to see ads and aren't tracked. Brave has "recorded 1 billion ad confirmation events," a 930% increase from October 2019, writes Melynda Fuller.
Sprout Social's latest consumer index report reveals the top reason consumers unfollow brands is poor customer service or poor product quality and the top way they find new brands to follow is via a social platform's discovery features or in-feed suggestions. Consumers say the top element that makes a brand's social account best in class is its audience engagement, followed by transparency and memorable content.
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