The Coalition Against Ad Fraud has published what it says is the first set of standardized definitions of mobile ad fraud. The document notes the differences between technical and compliance fraud and outlines types of mobile ad fraud such as fake installs, click spam and false impressions.
Democrat Beto O'Rourke, who is running against incumbent Texas Sen. Ted Cruz, has invested more in Facebook ads than President Donald Trump since June, per the Wesleyan Media Project. O'Rourke spent $5.6 million overall on digital ads, compared with Trump's $5.8 million.
Twitter has released two complete data sets related to election tampering on its site, one regarding activity by Russia's Internet Research Agency and the other featuring information from accounts that are suspected to have come from Iran and were related to the November midterm elections. The data sets jointly comprise over 10 million tweets and 2 million images, videos and GIFs.
Sirius XM satellite radio for cars has been trying to enter the home smart speaker market, and a partnership with Amazon may open that door. In a two-way promotional deal, Sirius will give three-month trials to customers who buy the Echo Dot smart speaker through Amazon and also offer Echo Dots to customers subscribing through Sirius' website.
Facebook has added an app retention optimization tool that enables advertisers to target users two days and seven days after they have downloaded apps -- both critical points in keeping users engaged, writes Amy Gesenhues. The platform has also introduced four new app metrics to Ads Manager.
Development of valuable facial recognition technology could be held back if a lawsuit challenging Facebook in Illinois succeeds, the Internet Association argues. The Silicon Valley lobbying group is contesting the biometric privacy law, saying facial recognition "can allow consumers to unlock their smartphones with a glance, streamline airport security screenings and assist doctors in identifying rare genetic diseases."
Thirty-one percent of North American app publishers say lack of technological understanding has prevented them from employing in-app header bidding, an InMobi survey has found. The other top reasons for not adopting it include problems with implementation and the fact that more deals are done directly instead of programmatically.
Pinterest has rolled out a range of improvements to its self-service Ads Manager tool, including a step-by-step wizard, which helps advertisers define, create and target campaigns. Additional updates include the Pause Campaign tool, which lets marketers review creative before publishing it, and the ability to select multiple Pins at the same time while creating ads.
Troy Martial Arts co-owner Mark Trudeau is seeking to reopen a lawsuit against Google via federal appellate court; the lawsuit accuses the platform of incorrectly managing paid ads, breaching its AdWords contract and overcharging the brand. A US district court judge this month granted Google's motion and sent the issue to arbitration.
In a move to expand their suite of hardware products for small-business owners, Square has launched a payment terminal. As a cheaper and more user-friendly alternative to credit-card terminals, businesses can have the device for $399 and a fee of 2.6% plus 10 cents for each transaction.
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