Advertisers spent 3.8 times more for Amazon's 2019 global Prime Day compared to any other day during the month of July and generated 5.8 times their typical revenue, according to a Kenshsoo report. The increased spend focused primarily on toys and games, health and beauty, computers and electronics, and consumer packaged goods.
Brands are targeting cars as a way to connect with consumers via vehicles' infotainment systems now that automobile internet connectivity is growing. The rules for marketing on the road are different, however, and advertisers must be quick, be relevant and ask permission.
Experts are warning users of photo apps like Instagram, SnapChat, TikTok and FaceApp to read the fine print when signing up and understand the ramifications of agreeing to let the apps access their photos and other personal data. Consumers should be wary of apps from foreign countries, like China's TikTok and Russia's FaceApp, and pay attention to where the photos are stored and for how long, the experts say.
Brands are posting Stories on Instagram an average seven days each month and businesses with 100,000 or more followers tend to post every two days monthly while those with less than 1,000 followers upload around every 4 days, according to a study by Socialinsider, an analytics company. The firm analyzed 135,976 Instagram Stories from 2,548 business accounts and also found that 51% of brands incorporate videos in their Stories, which it says helps create authenticity and generates longer viewer times.
Marketing technology newcomers AdQuick and Firefly recently launched programs with new attribution standards for OOH marketing efforts. Firefly is utilizing programmatic technology to enable marketers to customize taxi ads and track resulting consumer lift and store visits, and AdQuick now offers a payment choice to OOH media buyers based on the consumers interacting with an ad in real-time without charging upfront fees.
PreciseTarget is integrating retail audience data segments with LiveRamp, which includes data gleaned from the affiliate marketing programs of around 200 retailers. PreciseTarget turns the data into synthetic IDs that can be used for audience targeting.
AT&T and Verizon are targeting divergent audiences in the social media marketing campaigns touting their new 5G services, BrandTotal reports, with AT&T pursuing more mature audiences and Verizon tilting toward men. The analysis, conducted during May and June, also showed AT&T devoting most of its paid resources to Facebook, while Verizon preferred Twitter.
- Scotts Miracle-Gro uses predictive modeling to drive sales
- Land O'Lakes built a data lake without drowning
- MillerCoors build a complex marketing optimization and planning process
- GM uses data and insights to improve its core business
- The Home Depot delivers results through unified measurement
- AIG combines data science and predictive analytics to spur growth
- Coca-Cola finds consumers online in a digital non-native category
NSO Group, an Israeli cybersecurity firm, reportedly has developed smartphone malware that can scrape the Microsoft, Amazon, Apple, Google and Facebook servers for data from photos, archived messages and location information saved to the cloud. The group said that the report in the Financial Times about its activities was incorrect and that "NSO's lawful interception products are designed to confront" the challenge presented by cybercriminals and terrorists.
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