Procter & Gamble, with Grey Midwest and Eko, has created a digital interactive experience that will let viewers decide the final creative for its Super Bowl spot, whose stars include Old Spice's Isaiah Mustafa, the Charmin Ultra Strong bear and Head & Shoulders' Sophia Vergara. The experience will enable people to vote for how exactly the brand spokespeople and mascots should clean up after a Super Bowl party hosted by Vergara.
Studies indicate that incorporating emojis into the marketing mix drives higher engagement rates, and Vandita Grover contends they can also make promotions more memorable and steer the course of conversation. To maximize impact, Grover suggests testing a campaign to ensure it's understandable, using the graphic tool in moderation and consider creating proprietary icons such as Burger King's use of emojis as part of an anti-bullying push.
Brands often don't calculate all of the factors related to marketing spend and many don't understand what they've earned because of a lack of data and attribution information, writes Michael Stelzner. He outlines the differences between paid and organic social media and the difference between the return on ad spend and return on investment and describes quality attribution models.
Applebee's and Olive Garden TV ads took eight of the top 10 spots in terms of effectiveness on a list of casual-dining TV ads that aired the week of Jan. 14, and Chili's filled the other two spots, according to data analytics firm EDO. Chick-fil-A and Domino's Pizza dominated a similar ranking of quickserve and fast-casual ads.
Athletes, celebrities, fans and world leaders took to social to grieve and pay tribute to NBA star Kobe Bryant, following his death Sunday in a helicopter crash. "Kobe was a legend on the court and just getting started in what would have been just as meaningful a second act," said former President Barack Obama in a tweet that's attracted 3.7 million likes and more than 640,000 retweets.
Leaks reveal that Motorola is likely to release a new smartphone with an internally stored stylus within the next few months. The phone's other features include a navigation system that responds to gestures and a screen that covers the entire front surface.
Black Americans' use of Twitter is an often-overlooked subset of the user base even though they're more apt to be receptive to online advertising, writes Michael Heusner. He notes the community is receptive to humor and serious issues such as racism, and GSD&M's Angela Brown says it is "very important to have as much representation as possible involved in the brand itself and within the strategy of a campaign so that they have eyes and ears on the work that's produced."
Facebook filed papers last week pledging to enact privacy protections "far beyond those required by United States law" to urge US District Court Judge Timothy Kelly to approve the platform's $5 billion proposed settlement with the Federal Trade Commission. Facebook is also working to appease advocacy groups that contend the fine isn't enough punishment and doesn't hold the platform accountable for past violations
Some 61% of digital marketing jobs have salaries of $175,000 or higher and are given to individuals who hold the title of director or above, according to The 2020 Tech, Digital Marketing & Creative Salary Guide, which is scheduled for a spring release by staffing agency Mondo. Chief information security officers typically hold the top-paying job ranging from an average of $175,000 to $300,000 annually and chief marketing officers usually earn $165,000 to $250,000.
Aki Technologies, a mobile marketing firm, has acquired Eyeview and plans to integrate the firm's video personalization tech into its Katana platform to help marketers create campaigns based on consumer preferences and other data such as weather and location.
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