The National Hockey League is adding Twitter to its distribution of "Stanley Cup Live"-- a pregame show slated to appear before each game of the Stanley Cup Final -- in addition to Facebook. New Amsterdam Vodka has signed on as a sponsor, and libations made with its product and the company logo will be featured during the show.
Snap is talking with major record labels about how it can allow users to include music on its Snapchat mobile app. The company intends to expand its licensing rights from individual artists to the catalogs of Universal Music Group, Sony Music Entertainment and Warner Music Group.
The new version (v2) of the technical specifications for the IAB Europe Transparency and Consent Framework, which helps companies comply with the European Union General Data Protection Regulation (GDPR) and communicate user consent preferences, is in public comment until May 25. Learn more from IAB Tech Lab and send your feedback now.
Instagram's IGTV, which had only accepted video uploads in vertical, "portrait" format, is now allowing landscape orientation. The company has made several other changes aimed at increasing IGTV's popularity, but a lack of monetization options could still be a drawback.
A new wearable that can sense human emotions and respond appropriately is reportedly under development by Amazon, which applied for a patent and is calling the technology Project Dylan, but won't discuss details. The artificial intelligence device would be powered by Alexa and use a microphone and app to analyze vocal patterns.
As part of an ongoing effort to clean house, Facebook deleted more than 3 billion fake accounts during the first six months of 2019 and another 7.3 million posts, photos and other objectionable material, according to company reports, which attribute the increase in activity to "automated attacks by bad actors who attempt to create large volumes of accounts at one time." Facebook also says it will stop paying commissions to employees who sell political ads after the practice became an albatross for the platform upon revelations that Russia purchased spots to influence the 2016 elections.
Many ad buyers are sheepish about purchasing addressable connected TV inventory due to the complexity and fragmentation of data and the issue of data that's spread across numerous different platforms, writes Sarah Sluis. Efforts may become easier as the industry attempts to implement "technologies designed to stitch together capabilities like targeting, measurement, frequency management and optimization; through partnerships between distributors and programmers; and through the formation of industry standards," writes Sluis.
Roughly 50% of video ads are viewed on mobile devices, an increase from 2018's 40%, according to a PubMatic first-quarter report. Taylor Peterson writes that mobile devices will become the "preferred platform for video ad placements by the end of the year" if the growth is maintained.
Ad tech firm Tremor Video is expanding its programmatic connected TV and over-the-top services with a new partnership with GSTV, a digital video network that delivers content at gas stations nationwide. "The videos on these pumps is truly a one-to-one environment, compared to the video screens in elevators, for example," says Tremor Video's Jay Baum, adding, "There's no fraud in this space, and no issues with viewability; you have an audience that's completely engaged."
As a growing number of people hunger for global change, the onus is on brands and organizations to take a stand and find their "good." "It starts with making a long-term commitment," writes Katie Shanagher, a strategic planner at Blue Chip.
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