YouTube creators are being warned about a widespread weekend spear-phishing attack targeting influencers, affecting an unknown number of the platform's 23 million channels. The emails trick users into logging in to a fake Google page, allowing the attackers to steal account credentials and transfer channels to new owners, even when two-factor authentication is used.
Facebook has suspended "tens of thousands of apps" and "flagged" 400 developers as part of an internal investigation led in wake of recent third-party privacy violations, according to a blog post, the same day The New York Times revealed the Massachusetts Attorney General's Office has been "working to unseal documents related to the investigation of the apps." Also, the platform will cease group stories later this week, which it rolled out globally in December.
YouTube rolled out new verification rules last week and planned on stripping many channels of their badges but quickly rolled back the plan upon content creator backlash. YouTube CEO Susan Wojcicki apologized for the ensuing the frustration and said on Twitter, "While trying to make improvements, we missed the mark ... we're working to address your concerns & we'll have more updates soon."
Google's Prabhakar Raghavan is spearheading a massive organizational change for the company's $100 billion ad business by bringing in new executives, reassigning roles and reimagining the company as four "concentric circles" with Google's properties such as search and YouTube at the core, followed by the buy-side and sell-side businesses, with measurement and privacy being the two outer circles, respectively. These changes are expected to "impact everything from consumer privacy, ad fraud, [and] measurement, as well as how ads are bought and sold," writes Ad Age's George Slefo.
Twitter is going to start enabling US and Japanese users to hide replies, a test it began in Canada this year, according to a company blog post. The platform found that the feature was primarily used to hide comments that individuals found to be "irrelevant, abusive or unintelligible."
In an effort to give children in poverty a voice, youths in Mwala, Kenya, are shown selecting photos of their possible US sponsors connected to a Chicago church, rather than the other way around, in a video for nonprofit World Vision's Chosen campaign. It's an initiative that will be expanded nationwide, with World Vision's Edgar Sandoval adding, "Chosen introduces children to the first of many empowering choices they will now have through child sponsorship, so they can become agents of lasting change."
The Chicago Bulls are testing the TikTok waters using their mascot Benny the Bull, a shift in strategy from the NBA team's Facebook posts, which focus on team members. So far, two of the 15 videos posted on TikTok have more than 4 million views, which easily surpasses those of the team's top Facebook videos.
Marketers need to stay abreast of changing social media platforms to maximize efficiencies, writes Oliver Yonchev. He offers seven current key trends, including a rise in TikTok ad spending, the growth of "long-form, episodic content" on Facebook paired with "more mid-roll programmatic advertising opportunities," an increasing number of promotions within Instagram Stories, Twitter's dominance for brand reach and an escalation of branded podcasts.
IAB Tech Lab outlined its consumer privacy proposals at its Innovation Day in San Francisco and encouraged debate among attendees regarding its new technical solutions and standards, which are primarily based on an encrypted, revocable token tied to a joint accountability system with a "controlled container for ad delivery." "The idea is that, without access to the token, companies would not have access to any consumer identifier and therefore be unable to collect, process, track, share, sell or buy personal data, nor be in a position to provide basic analytics, measurement, attribution, et cetera," explains IAB Tech Lab's Jordan Mitchell in a blog post.
Columnist Anna Ji explains how to make Instagram and Facebook ads that will catch and keep viewers' attention. She says that marketers should leverage the power of Stories, maintain consistent branding, include audiences watching without sound and make sure ads get to the point quickly.
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