Facebook is eliminating restrictions on ads with more than 20% text in the main image. The social platform is continuing to encourage brands to refrain from text-heavy promotions, though, as the ads that are lighter on text tend to perform better, writes Andrew Hutchinson.
Instagram Reels' short-form video platform recently launched as a TikTok competitor, but Sensor Tower notes US installations for the app have remained steady at 4.7 million total for both the periods of June 24 through Aug. 4 and Aug. 5 through Sept. 15. Influencers contend the social platform lacks desired "bells and whistles" and are typically cross-posting TikTok content, while a Pivotal Research study found 61% of agencies and advertisers don't yet believe Reels is a viable TikTok competitor.
Preacher's global campaign, "Doubt. Create. Repeat," for WeTransfer touts the brand's creative tools in an anthem spot starring British actress Adwoa Akoto who urges viewers to " climb down from the cheap seats and get up on stage." The push, with media handled by Noble People, is running across the brand's platforms, Hulu, YouTube and various music and film-focused sites, and is "a reminder that from doubts come great ideas for improvement," says WeTransfer's Julia Shapiro.
Converse is releasing a "Mi Gente" shoe collection of four designs to mark Hispanic Heritage Month, and the brand is teaming up with organizations in Boston and Los Angeles to support Latino communities. "Created for and by the community, a series of Chuck Taylor All Star styles aim to honor the stories that represent the diversity, duality and vibrancy of LatinX Heritage, in their home countries, the United States and beyond," Converse says.
Oracle is rolling out Moat Outcomes via its Data Cloud operations to enables brands to reduce campaign insights from 10 to 13 weeks to just 10 days. The integration of PlaceIQ location data helps brands determine whether digital ads drive visits to restaurants, stores and other brick-and-mortar locations.
State-run China Daily ran an opinion piece Wednesday that called the proposed sale of a percentage of TikTok assets to Oracle Corporation and Walmart a "dirty" and "unfair" deal based on "bullying and extortion." The Chinese government would have to sign off on terms of the agreement before it could be finalized.
This infographic from Facebook IQ offers insights into the behaviors and preferences of Generation Z during the pandemic and advises marketers how to engage with them. Connecting with Gen Z via their communities on social, showing how your brand shares their values and making shopping and e-commerce convenient are among the tips.
Researchers attached cameras to orcas off the coast of the Pacific Northwest to study their habits and determine why northern residents are faring so much better than their southern cousins, and they're sharing videos social media. "They are supreme athletes, they have this incredible ability to survive, track down fish, surface, breach, leap, spy hop, stay in touch with each other constantly," said Andrew Trites, head of the Marine Mammal Research Unit at the University of British Columbia.
Hispanic consumers represent a diverse group, and brands often overlook or misunderstand them, Pamela Danziger writes. "Hypercultural Latinx" consumers are one group Ilse Calderon of the OVO Fund distinguishes, saying they are "100% Hispanic and 100% American," and "do all the things that Americans do, yet when they go home, they usually speak Spanish, eat traditional foods, and often live in multi-generation families."
Natalie Boden, founder and president of Boden Agency, was inducted into the PRWeek Hall of Femme. "As a Latina and an immigrant, receiving this recognition is both an honor and a responsibility," she said, adding, "This is an important time for representation in our country and I'm committed to continuing to support the next generation of diverse, visionary and empathetic leaders in communications."
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