Google has been dubbed No. 1 in Power Ranking for its quantity and quality of app installs by AppsFlyer's annual mobile media Performance Index. The data analytics firm also dubbed Facebook the leader for campaign retargeting and TikTok Ads was ranked best in growth, and the index is based on the analysis of 25 billion app installations and 52 billion app opens among more than 16,000 apps between from July and December 2019.
IAB's annual NewFronts presentations will be the week of June 22 instead of the original April 27 to May 6 dates due to the coronavirus pandemic. IAB President David Cohen says, "Our goal is to create a dynamic marketplace that connects buyers and sellers in a way that allows ample time for development, a robust platform for delivery, and safety for all."
These two infographics from Pinterest outline statistics about users on the platform and current content trends during the pandemic. Insights include 83% of weekly users have made a purchase due to a branded Pin and users are searching more for content relating to health and wellness, parenting and recipes.
A Nielsen analysis of its Streaming Meter service and People Meter found an 85% increase of video streamed to TVs during the first three weeks of March compared to the same period last year as more people stayed inside. Netflix garnered 29% of the estimated 400 billion minutes streaming to TVs, followed by YouTube, Hulu and Amazon Prime; and the analysis didn't include mobile or PC video streaming.
The Greater Philadelphia Hispanic Chamber of Commerce is promoting Latino entrepreneurs and restaurants with "Dine Latino" to try and mitigate effects of the coronavirus shutdown. "Hispanic participation in the restaurants and food industry is high and the impact of the pandemic on this sector could be long-term and widespread, affecting low-income, immigrant and vulnerable communities," says President and CEO Jennifer Rodriguez.
Starting in April, Roku is launching voice command and search functionality for Spanish speakers on its streaming devices, among other upgrades. "With Roku OS 9.3, we're adding new functionality to Roku Voice in multiple regions around the globe with the primary goal of delighting our users in their day-to-day use of our devices," says Ilya Asnis of Roku OS.
Facebook is rolling out a variety of enhancements to help creators upload and manage videos. These changes include revamped playlists and editing tools for Bulk Uploader with the ability to post up to 50 videos on one page in a single action.
Snapchat is launching App Stories, which enables marketers to integrate their 24-hour videos into apps offered by third-parties such as Triller, Squad, Hily and Octi. Snapchat users will also be able to share Stories' content to other platforms and communities.
Taboola and Oracle's Moat are partnering to enable brands to purchase video impressions based on a campaign outcome-based method, which includes video or completions. Taboola is also reporting ad spend spikes since the World Health Organization announced the coronavirus pandemic from tech, auto and pet brands.
Only 12% of advertising executives say Google's sunset of cookies will be highly positive and 81% plan to sign up for its Privacy Sandbox, according to a Mymyne poll. Server-side cookie-based networks are the preferred alternative, followed by first-party data and contextual advertising.
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