The Facebook Journalism Project Community Network was unveiled Monday to help publishers share ways to cultivate audience relationships and build a community atmosphere. Facebook is accepting grant proposals for community-building activities tied to local news and will cover the cost of the grants.
Snapchat is starting to pay content creators for their creative use of the platform, such as Cyrene Quiamco, who earns $30,000 for every Snapchat story that calls out McDonald's and recently promoted the fast food chain's Donut Sticks. "Snapchat allows creators to do things Instagram can't currently do, and it's a lot more brand-friendly," says Los Angeles creative designer Clay Weishaar.
How the industry forgot one of its core principles, and why it's time for a content comeback. Over the past two decades, as digital advertising exploded, somehow we abandoned a key advertising tenet. It became popular, even religious to declare that contextual environment doesn't matter anymore. Read more.
US consumers are drawing on a variety of digital sources to assemble their entertainment experiences, a Deloitte study shows. The survey found that an average customer typically subscribes to three different services for streaming video, while many also have some form of pay TV.
Facebook's Journalism Project Community Network, which helps publishers collaborate on building communities, is just one way the social network is promoting the message that publishers shouldn't depend too extensively on its News Feed. The company has also pledged hundreds of millions of dollars to local news in future investments, and is taking publishers' applications for grants focused on local news.
Cadillac is launching its CT5 sedan with a social campaign that includes video using "autonomous sensory meridian response" to provide a sensory experience of being inside the vehicle, President Steve Carlisle says. The "Sensory Symphony" series is available on the brand's YouTube channel and across Instagram, Facebook and Twitter.
Singtel's new partnership with Tokyo-based Netstars marks the latest expansion of the Singapore company's international payments service. Travelers will be able to pay at any of Japan's 100,000 Netstar-served stores using their mobile wallets on Singtel's VIA network, with secure instant transfers taking place in their home currency.
Nearly two-thirds of Brazilian smartphones now have Instagram, reports a survey by Panorama Mobile Time/Opinion Box. The social media platform also has greater usage frequency than Facebook Messenger, although more people have installed the latter.
Instagram is now beta testing shopability and checkouts in its app using select fashion and beauty brands such as Nike, Kylie Cosmetics and ColourPop. This continues the company's incorporation of new shopping features, such as its previous addition of product tags to Stories and videos.
Comcast's NBCUniversal is merging its Audience Studio with AdSmart, Sky's addressable advertising, to offer advertisers worldwide the opportunity to target more than 50 million TV homes in the US and UK. The service features addressable and digital advertising for various consumer groups via online content and digital platforms and contextual targeting to integrate brand messaging with TV programs.
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