Retailers no longer need to develop apps to let consumers experience 3D or augmented reality, writes Vertebrae CEO Vince Cacace. Browser implementations offer a considerable advantage, as companies can spread the content to social media.
YouTube has updated its community guidelines to include a "one-time warning" for channels that break its rules for the first time, before its three-strikes-and-out policy comes into play. The one-off warning carries no penalty except the removal of the content in question.
Some 83% of US adults say that they know that brands "actively track their location data" and 63% are aware their personal data is used by marketers, according to a survey by Blis. A third of respondents have permanently blocked location tracking, 38% say that when prompted they either opt in to disable or enable it, and 29% allow their locations to be permanently tracked.
Lead generation, particularly vital in business-to-business, is constantly evolving. To size up the latest developments, HubSpot surveyed marketers to identify trends in 2019 and found that much remains constant in terms of strategy although chatbots and automation show promise.
Understanding advertisers' key performance indicators and using purpose-driven brands to tie in with events helped National Geographic become the first brand to top 100 million Instagram followers. Nat Geo also said allowing its 130-plus photographers the freedom to post directly to the Instagram feed was a reason for its success.
Isaac Mizrahi makes a touching appeal for brands to consider adapting their styles in storytelling to account for how different cultures may connect with the message. Hispanics tend to speak in metaphors and take more time to communicate, Mizrahi writes, so brands must heed that style when trying to connect with their hearts.
Legendary, multi-award-winning actress Rita Moreno talks about her accomplishments, accolades and recent success as Lydia on the "One Day at A Time" TV show reboot, noting the progress Hispanics have made in Hollywood is not where it should be. "I'm just so happy and so proud that Hispanics have more representation. I think we're still not there. I think we are underrepresented," Moreno says.
Actions and skills for Amazon and Google smart speakers number well into the thousands, but discovering them is difficult, writes Greg Sterling. A directory for actions, which currently doesn't exist, would help, as would more Alexa gatekeeping to raise the profile of high-quality skills.
Digital payments might grow to total as much as $100 trillion, PayPal CEO Dan Schulman says. The solid growth of PayPal's mobile service Venmo is a major contributor to Schulman's view that "There's an explosion in digital commerce, and we're riding that wave."
Google is planning to use the Game Developers Conference in March to announce its game streaming service, sources say. The company is reportedly working hard to recruit game developers for the project, which will join services such as Project xCloud and PlayStation Now.
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