Mobile advertising investment will account for 43% of all US ad spend by 2020, hitting $113.21 billion to TV's $69.52 billion, and will take a larger share than all traditional media combined, eMarketer predicts. "Even the strongholds of TV, such as live sports and news, are starting to move online, and people are consuming them on the go through mobile devices," says eMarketer's Martin Utreras.
YouTube will now count TrueView for action video ad engagements as when a user watches the spot for 10 seconds or more, as opposed to the previous 30-second metric. The platform also announced that a conversion will now be counted when a viewer takes action within three days of an engagement.
Domino's is crediting its in-house technology for much of its third-quarter sales growth of 8.3%. The focus has been on producing a consistent experience, including with the recent introduction of a "HotSpots" capability for pizza delivery to a predetermined delivery point closest to the customer's mobile phone location.
Pinterest plans to roll out three features that early tests indicate will lead to more product purchases: current pricing and stock information on all pins, a "Products like this" feature for fashion and home decor pins, and a shopping shortcut to connect users to products similar to those in a given pin.
Amazon has rolled out major upgrades for its Kindle Paperwhite reading product, which now boasts waterproofing. The latest iteration also includes a sleeker design, crisper display, doubled storage and Bluetooth capabilities.
7-Eleven Executive Vice President and Chief Operating Office Chris Tanco recognizes the value of connecting with US Hispanic customers and relies on 7-Eleven Mexico for direction on products and ideas that may appeal to this growing demographic. In addition to offering Hispanic products, 7-Eleven actively engages with customers using targeted channels in both Spanish and English.
The globalization of over-the-top streaming content has triggered a demand for Spanish TV fiction from prolific producers, such as Atresmedia, Mediapro-Globomedia and Telefonica-Movistar Plus. "Spanish drama works excellently on premium platforms and is definitely not only for the Hispanic world," said Beta Film's Christian Gockel.
Gen Z will account for 40% of all consumers in the US by 2020, so it's important for brands to reach them, writes Syed Balkhi. Create behind-the-scenes content for YouTube, like Lush Cosmetics does, or use micro-influencers or social account takeovers to promote a lifestyle and entertain your followers.
Uber was valued at $70 billion most recently, but that could inflate to $120 billion with a planned initial public offering next year, The Wall Street Journal reports, citing proposals by banks bidding to run the offering. Rival Lyft is also planning a 2019 IPO, and the two ride-hailing companies are expected to provide a crucial market test for businesses that have yet to turn a profit.
TV viewers are increasingly watching content across a variety of platforms, including connected devices and streaming services, per research by Adobe Advertising Cloud and Telaria. Connected TV is "in around 70% of US households -- more than double what it was five years ago" and "marketers need to have a strategy that straddles both connected and linear TV," says Adobe Advertising Cloud's Hosana Thomas.
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