Industry News
Digital
Top stories summarized by our editors
1/21/2022

An International Communications Consultancy Organization report reveals the majority of communications executives rely on advertising value equivalency as a key performance metric, but some say it's not valid and want engagement, sentiment and other data. As more communicators use social media and influencer efforts, the ICCO suggests data such as estimated views for measuring owned content and paid social, writes Sevans Strategy founder Sarah Evans.

Full Story:
SmartBrief/Marketing
More Summaries:
Sarah Evans
1/21/2022

Brands can boost their number of Instagram likes by using two approaches with images: mixing the balance of light and color, and using images that are either very simple or complex. These are the findings from North Carolina State University researchers who analyzed 147,963 platform images and six visual qualities, and also discovered that engagement can be improved 19% by optimizing feature and design complexity.

1/21/2022

DDB Chicago and DDB San Francisco created a virtual experience in the metaverse's Decentraland, which will exclusively air Miller Lite's "Big Game" ad to maneuver around Anheuser-Busch InBev's exclusive beer rights for the Super Bowl. The brand states the activation will take the form of an "authentic, communal bar experience."

1/21/2022

The Banning Surveillance Advertising Act introduced by federal lawmakers would prohibit data-driven, targeted advertising, which IAB CEO David Cohen says would hurt innovation and small businesses, and increase ad costs. IAB is countering with an "Internet for Growth" campaign featuring 250 testimonials from small businesses that demonstrate how they benefit from precision advertising.

1/21/2022

TikTok confirmed the test of paid subscriptions among a select group of creators, which follows news a day earlier of Instagram's launch of a subscription trial program with high-profile US creators. TikTok also is working to help creators monetize the platform with an in-app tipping test.

More Summaries:
TikTok
1/21/2022

BSE Global is looking for a Digital Content Producer/Editor. The position will support all BSE Global content efforts through the development of forward-thinking video projects and production. The position will be responsible for helping elevate the visual manifestation of and storytelling around our brands including the Brooklyn Nets, Barclays Center, New York Liberty, Nets GC, and Long Island Nets. Job description: Build highly impactful content that evokes emotion and engages with our audiences. Conceptualize, shoot, and edit deliverables for social media and website distribution. Craft branded content campaigns and lead all aspects of production for BSE Global Marketing Partners. Edit long-form storytelling pieces and support post-production on various priority projects. Build content for native use in-arena as part of our Game Presentation run of the show. Skills: 3+ years experience working expertly in video production. Strong understanding of the sports, media and entertainment landscape required. Experience developing content specifically for social media channels. Expertise in branded content creation and collaborating closely with sales organizations is beneficial. Strong storytelling skills with the ability to both conceptualize and implement. Work experience shooting/producing content with talent integration is preferred. Proven track record of excelling in a fast-paced environment, serving multiple collaborators. Capability to work both collaboratively and independently, while remaining accountable and delivering projects on deadline. Excellent verbal and written communication skills including clearly communicating concepts. Details here.

Full Story:
bseglobal.net
1/21/2022

Amazon Advertising offers advertisers a rich array of media solutions now inclusive of the NFL on Prime Video. Our team will be looking for a lead person to develop a new team for sports in the Amazon Ads group focused on delivering contextually relevant creative executions, features, custom ideas and turnkey opportunities for our partners and their brands with the ability to leverage all of the assets in Amazon's ecosystem. Key job responsibilities: Lead and inspire a team of creative strategists and program activators that will serve our clients across verticals and agencies. Strong creative instincts and a portfolio of branded content work with a focus on sports. Basic qualifications: 5+ years in sports marketing creative roles. 10+ years pitching creative ideas to clients directly. Passion for sports and gaming. Details here.

Full Story:
amazon.jobs
1/21/2022

Excel Sports Management is looking for a collaborative, detail-oriented, curious and hungry self-starter to play an integral role in the day-to-day operations of our communications team. This position has a dual focus of supporting the communications team with day-to-day administrative tasks while learning and supporting the planning, development and execution of public relations and social media activities across each of Excel's business areas. The role reports to the Senior Manager, Communications. Role and responsibilities: Develop, edit and proofread materials including press releases, media pitches, interview briefs, fact sheets and other materials. Conduct background research, compile and analyze media and competitor coverage. Media monitoring and ongoing, real-time coverage tracking. Development of client-facing reports and support program recaps. Engage with and establish relationships with media and influencers. Develop and regularly update media lists and editorial calendars. Under guidance and supervision of senior team members, manage reactive media requests and proactively pitch client announcement and initiatives. Education and experience: Bachelor's degree in relevant field (PR, communications, journalism, advertising). One to two years or previous agency internship experience preferred. Must have strong storytelling, editorial and writing skills; be collaborative, engaging and a self-starter; have strong organizational skills and be able to multitask and work in a high-paced, dynamic environment. Details here.

Full Story:
app.trinethire.com
1/21/2022

The Dock Spiders, located in Fond du Lac, Wis. (between Green Bay and Milwaukee), are a member of the Northwoods League, one of the most prestigious summer collegiate baseball leagues in the country. The Dock Spiders recently won the 2018 Northwoods League championship in just their second year. The Dock Spiders are owned by the Wisconsin Timber Rattlers, a highly respected team in Minor League Baseball and the single-A affiliate of the Milwaukee Brewers. It is our goal to provide you with hands-on experience and knowledge useful in competing for jobs in the baseball industry. We will also work with you to fulfill requirements for college credit if necessary. Qualifications are based on ability, desire, work ethic and a commitment to make the most of the experience. Our season begins in mid-May and continues through mid-August. Fond du Lac Dock Spiders interns receive a salary of $1,500 for the summer and are expected to maintain a very challenging schedule throughout the internship. Interns are expected to be at all home games along with working normal business hours. Our 2022 internship positions are listed below. Grounds intern: Perform and oversee all aspects of field maintenance including: edging, trimming, weed management and irrigation. Maintain playing surface for all games held at Herr Baker Field, including both Dock Spiders and non-baseball events. Basic knowledge of small engines and ability to operate small landscape equipment. Preparation of the field on all game days including chalking and dragging the infield. Schedule, train, and manage bat boys. Setup of batting practice and communicate with both teams' managers regarding pregame activities. Perform other facility and maintenance duties throughout the ballpark as needed. May be required to attend player/mascot/organization appearances in the community. Email jmisudek@dockspiders.com

Full Story:
northwoodsleague.com
1/20/2022

Digital advertisers seeking higher returns are looking beyond processes such as targeting and analytics to place a newfound emphasis on creativity. Adtech vendors such as Spaceback and Nova are responding to creative priorities by offering services such as ad element analysis and tools to turn viral posts into marketing efforts.