Instagram has launched vertical, full screen looping Reels ads via auctions worldwide that can run for up to 30 seconds, appear between standard Reels and give consumers the option to view, skip, like, comment, save and share. Instagram began testing Reels ads in select markets in April with BMW, Louis Vuitton, Netflix, Uber and other brands.
There isn't enough time in the day for communications professionals to master all of today's fragmented and growing social media, writes ACH Communications' Arik Hanson. The best practice is to have a system in place that helps advance the learning curve and to have the ability to "uncover the information your clients need quickly."
Customers in a Sprout Social study reported valuing engagement, transparency and service when dealing with brands on social media. The survey, which involved more than 1,000 marketers and a roughly equal number of consumers, also found that following brands online correlates with purchasing and recommending them.
Senators Kirsten Gillibrand, D-N.Y., and Sherrod Brown, D-Ohio, have revived calls for the Data Protection Agency that Gillibrand proposed last year. The organization would create and enforce national privacy laws, evaluate potential civil rights violations from data use, and review mergers that involve data aggregators or substantial user data transfers.
Content marketing experts share their top tips on strategy, audience development, measurement, creative and the future of the content. "You shouldn't create any content without thinking about how to make sure the blog article, podcast or video can map to the bottom line," advises Content Monsta's A. Lee Judge, while SmartBug Media's Ali Orlando Wert notes, "Audience-centric messaging and positioning begets audience-centric content strategy."
The USA Wheelchair Football League, a program for veterans through Move United, will expand for the 2021 season to a total of nine cities. "Bringing sport back into a veteran's life is the power that the Bob Woodruff Foundation and the NFL are doing through their increased support this year," said Glenn Merry, executive director of Move United.
The Director of Marketing at the University of North Carolina athletics department will support the marketing office in their efforts to generate revenue by enhancing the fan experience in effective and creative ways while advancing the Carolina Athletics brand. The primary responsibility is the development and execution of marketing plans for football and baseball aimed at generating revenue via ticket, concessions and merchandise sales as well as increasing attendance at home contests. The Director of Marketing will work directly with coaches, sports administrators and student-athletes on a regular basis before and during their respective seasons. Additional responsibilities will include, but are not limited to: managing the athletic departments in-stadium and online merchandise agreements and supervising the marketing office graduate assistant position, and other duties as assigned. The ideal candidate should demonstrate public relations, marketing and revenue generation skills to targeted audiences and understand the role social media plays in collegiate athletics. Strong customer service, planning and writing skills are essential. Ability to construct and implement marketing plans, game-day experience and on-field promotions. Written and oral communication skills, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Adobe Photoshop and desktop publishing skills. Details here.
A new bill in the House of Representatives would block companies from doing business with vendors considered national security threats, such as Huawei Technologies and ZTE, even when using private funds. Anna Eshoo, D-Calif., and House Minority Whip Steve Scalise, R-La., co-sponsored the legislation, which Acting Federal Communications Commission Chair Jessica Rosenworcel has endorsed.
Brands such as StarKist, The Maids and Ocean Spray have experienced new growth from discovering new insights through social listening in partnership with companies like Pacific and Netbase Quid, and executives discuss changing brand direction based on the findings. "We're tapping into the subconscious of the consumer," says StarKist's Andy Mecs.
Go Addressable, an eight-company group that includes Charter Communications, Comcast and Altice, is trying to streamline the addressable advertising market. Comcast's Larry Allen explained that the consortium plans to spot problems, brainstorm solutions and coordinate efforts rather than developing systems or technology itself.
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