Investment in US holiday advertising by the 10 largest-spending brands has dipped by 2% this year compared with 2017, hitting $986 million so far, according to Kantar Media. Facebook ad spend has fallen 34%, and when it comes to TV ad investment, Walmart's budget has dropped by 22%, Target's by 15% and Kohl's by 10%.
Advertisers express frustration at Amazon's propensity to prioritize its own products when it comes advertising space on its site, especially on major shopping days like Cyber Monday. "When you have Amazon spending significantly to advertise its own products it doesn't leave a lot of room for competitors," says Downstream CEO Connor Folley.
SeatGeek customers can now use Snapchat to create ticket stub stickers that can be included in their Snaps. A short spot demonstrates how the integration works and how it enables fans to collect memories of their live event experiences.
Amazon is adding NBA League Pass to its Prime Video offerings, giving subscribers access to out-of-market games and a catalog of classic events and replays. The service will be available for $28.99 monthly, or $169 for the full season, on several devices, including game consoles, smart TVs and set-top boxes.
"Fortnite" is the undisputed champion of video games in a year with many major releases in the field, writes Mark Serrels. Even this understates the game's success, which occurred on an unprecedented scale as "Fortnite" grew into "an epoch-defining multiplayer game."
There is an obvious move toward the Stories format on social media, say executives from Facebook, Snapchat, and Instagram. Jim Squires, Instagram's head of business and media, joins Facebook Product Director Maria Smith and Snapchat's global head of creative strategy, Jeff Miller, in analyzing this trend and providing advice for marketers.
Society appears to be advancing to a cash-free future, with 1 in 3 Americans saying they already go cashless in a typical week of purchases. Those with lower incomes are four times more likely to still use cash, however, and bills to keep businesses from becoming entirely cashless have therefore appeared on the agendas of several state legislatures.
Fake followers and fake engagement will continue to be a sore point for marketers and influencers going into the new year, while Instagram Stories will continue to boost influencer clout, say industry experts. The use of artificial intelligence will continue to change how brands use influencers in their marketing campaigns.
Uber is settling disputes ahead of an initial public offering planned for the new year. Driver demands for employee status and reported Justice Department investigations remain unresolved, but the company is continuing image-rehabilitation efforts that began when Dara Khosrowshahi became its leader.
A select few creators, influencers and public figures are trying out an Instagram format tailored to them. The new accounts provide tracking for follower growth or decline, optional labels and message filters.
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