Lachlan Kirkwood of Clickthrough.Marketing offers a guide to help marketers set up systems to glean TikTok promotion insights. This includes details about a new native analytics tool for Pro accounts and gathering video and profile views and follow counts, along with the value of Pentos hashtag challenge trackers.
Ambreen Ali explores how Firefox's move to block third-party tracking by default is the latest reason why the digital advertising industry should be seeking an alternative to cookies, which don't provide a cross-platform view of user behavior and weren't designed to handle today's complex digital ecosystem.
Jennifer Aniston joined Instagram Tuesday with a post that showed a photo of the "Friends" cast reunited and that read, "And now we're Instagram FRIENDS too. HI INSTAGRAM." The post has so far attracted more than 10 million likes and comments, and Aniston already has more than 8 million followers, making it likely that she holds the record for the fastest-growing Instagram account.
Amazon's Alexa now speaks and understands Spanish commands after the company worked to improve the virtual assistant's language quality and accuracy, and a multilingual mode is also available. "With billions of people in the world speaking more than one language, many homes are not homogeneous when it comes to languages anymore," says an Amazon spokesperson.
Google's decision to remove a mobile game that simulates the pro-democracy protests in Hong Kong from its store has sparked debate among employees, despite a company policy discouraging political discussions. Workers have been flooding internal message boards with comments criticizing Google's decision and discussing the protests.
Instagram is adding a tool that will enable consumers to control the third-party services they connect to their account and require their consent before sharing data with a third-party app in an effort to protect consumer privacy. The platform is also testing stickers within Stories that can be used to invite consumers to events with an RSVP option.
Pinterest is rolling out a Home Feed Tuner that will enable consumers to control the content that they see, which is similar to Facebook's Ad Preferences listing, and giving users the option to adjust their recommendations at the Pin-level. Pinterest's Omar Seyal says the service was created to give users "the most relevant and inspirational experience possible."
The major theme to prevail during IAB's fifth annual Podcast Upfront is expected to be the rise of platforms as a media buying tool akin to the display ad ecosystem, which could provide targeting and reach efficiencies for brands, writes Max Willens. "What we're seeing is these platforms really following where the dollars are," says Zoe Soon, IAB's vice president of mobile, adding, "It's on publishers to say, 'We have this audience; here are the ways we can reach them.' "
Mobile learning trains new employees quickly, gives them flexibility and provides consistent messages, writes Asha Pandey, EI Design's chief learning strategist. The programs should include microlearning, gamification, augmented reality, videos and personalized content, she adds.
Generation Alpha, the next wave of consumers, is on the horizon and by 2025 is expected to have 2 billion members, so marketers should take heed. These children already influence between $130 and $670 billion worth of annual household purchases and they're even more attentive to mobile than their precursors.
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