Snap has certified more than 30 creators on its augmented reality lens creator program on Snapchat, and expects to top 100 creators in the coming months. Snap hopes to show brands that AR Lenses are a targeted performance buy, says David Norris, Snap's UK creative strategy lead.
As of September, Amazon began pocketing a 30% cut of ad inventory from Fire TV, surprising major network executives. "It's a common thing," said one digital streaming executive, referring to the same 30% fee Roku receives for advertisers using its platform.
Social media is decisively losing favor with the American public, with opinion of its effects on society shifting by a wide margin to disapproval, as shown by a poll SurveyMonkey conducted for "Axios on HBO." Concerns range across the political spectrum, with Republicans focusing on perceived censorship of conservative voices and Democrats worried that niche marketing may harm minorities.
The $130 billion in spending on the internet of things this year is likely to grow at a pace of 20% annually and hit $318 billion in or before 2023, GlobalData's information shows. Much of the gain will come from IoT applications of augmented and virtual reality.
Microsoft has acquired app provisioning platform maker FSLogix. The startup's technology is seen as a way to speed up user profile load times in Microsoft's Outlook and OneDrive, sharpening the performance of Office 365 for virtual environments playing host to multiple users.
New categories, such as apps for food delivery and subscription video and music, will help boost the market for Southeast Asia's internet to $240 billion by 2025, shows a study from Temasek Holdings and Google. That will be up from $72 billion this year, with that total itself representing a 37% increase from 2017.
A $775 million loan supporting the $1.8 billion acquisition of Brazilian firm Ascenty by Brookfield Infrastructure and Digital Realty is one instance of the market improving after recent elections in Brazil. Ascenty rents out storage for cloud providers and technology companies.
Media buyers so far appear unfazed by growing political and popular disenchantment with Facebook. The social network's advertising platform has not been involved in the bubbling controversies, and advertisers say their investments continue to bring in meaningful returns.
Companies working with Snap will be able to more easily find augmented reality lens developers through Lens Creative Partners. Thirty creators are already on board, and Snap projects dozens more will be added in coming months.
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