Twitter CEO Jack Dorsey has announced that the platform is "ready to question everything" when it comes to creating a safer environment, particularly in relation to political debate and the removal of bots. He detailed how the company is identifying and eliminating fake accounts, as well as tackling individual user behavior with warnings and temporary suspensions.
The top 20,000 brands on Facebook published 8.1 million posts in the second quarter, a 24% increase from Q1, per Buffer and BuzzSumo. Video posts' average engagement dropped to 2,867 in Q2 from 5,846, and the largest overall engagement losses were experienced by artists, movies, and news and media, while retail brands fared the best.
Students at St. Louis University this fall will find Amazon's Echo Dot smart speakers in hundreds of living spaces. The devices will be able to answer many campus-specific questions, such as facility locations and closing times.
American Express cardholders attending the US Open Tennis Championships will have the option of making contactless payments with a wristband. Using the AmEx Band, which will be available at several event locations, is also incentivized with a variety of discounts and benefits.
Several holding companies are achieving prominence in digital media with the rapid growth of video streaming. The holding company structure offers a number of advantages, and Group Nine Media, for instance, cites scale and greater opportunities to close upfront deals with advertisers.
Sixty-four percent of business-to-consumer marketers and 61% of business-to-business marketers have incorporated their customer relationship management data into their customer data platforms, per The Relevancy Group. The second- and third-most integrated data by all marketers are customer profiles/demographics and customer digital spend.
Spotify has announced that around 2 million users are blocking advertising, accounting for about 2% of the people who listen monthly to its ad-supported service. A representative said the company is investing heavily to tackle ad blocking by "improving methods of detection and removal, and reducing the impact of this unacceptable activity on legitimate creators, rights holders, advertisers and our users."
Thriving tech companies use consumer data to create virtuous cycles of engagement, a machine-learning-driven tactic that other companies are likely to adopt as well. Madrona Venture Group's S. Somasegar and Daniel Li explain how this works while cautioning the practice runs the risk that inadvertent bad experiences can create outsized negative reactions.
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