Facebook has confirmed that hackers stole data from 29 million users; it initially thought 50 million had been hacked. The platform will inform each user of the personal information that was accessed, and Vice President Guy Rosen said the motivation for the attack did not seem to be related to the November midterm elections.
The Ellen Digital Network has created over a dozen original series that were inspired by the viral human interest stories shared on Ellen DeGeneres' talk show, including one from social recipe star Kalen Allen and "Momsplaining With Kristen Bell," which has attracted Johnson & Johnson as a sponsor. "We're one of the only places that can deliver scale with brand-safe content, and that is a huge advantage to advertisers," Ellen Digital Ventures' Michael Riley said.
Kopari is running a campaign titled "The Truth Stinks"; it highlights the use of aluminum in competing deodorants. The use of humor and a lighthearted feel help connect the brand to consumers, even when discussing a potentially negative topic, says Lindsey Vanderbilt, director of marketing at Kopari.
Nike and artificial intelligence firm Snaps have created a Facebook Messenger bot to deliver content from Nike's Jordan Brand, which is being touted across the brand's social channels, including Instagram and Facebook. Open rates for messaging from the bot are around 87%, the brand reports, and users can customize on which day of the week and at what time they'd like to interact with the bot.
Welch's is targeting Generation X men in its latest campaign, as its research shows that 73% of the demographic drinks juice in the morning. Its "Tough as Grapes" campaign is running on Howard Stern's radio show and during NFL programming.
The Association of National Advertising's legal firm, Reed Smith LLP, discusses the potential reasons behind the FBI's probe into advertising media-buying practices and its implications. "If it's proven that advertisers have been defrauded then it's likely to lead to major industry shakeups in terms of how they treat their customers as well as significant financial repayments, all contingent on finding wrongdoings," Reed Smith partner Steve Miller said.
Realeyes has developed technology that can determine whether viewers are paying attention to an ad. Attention Metric uses machine learning to help computers detect facial cues and eye movements that indicate the degree of attention.
Marketers are beginning to focus on delivering through "customer experience tech," according to Jess O'Reilly of Salesforce, who recently spoke at the Dreamforce 2018 conference. He particularly noted the favorable response of customers in Asia to superior experiences and noted the solutions Salesforce offers.
Startup Nedl is offering a way for Internet users to search digital audio in the same way they search for text content. Searches scan radio stations and streaming web content for songs, keywords and artists and then list the resources that have carried the specified content within the past three minutes.
Print, digital and online magazine readership was down in August from a year prior, but overall numbers were slightly up, thanks in part to an 11.8% boost in readership on mobile devices, according to MPA-The Association of Magazine Media. August marked the fifth straight month of double-digit gains in mobile audiences.
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