Brud, a startup based in Los Angeles, has turned computer-generated Lil Miquela into a global influencer and is hoping to create an expanded universe of CGI personalities. The success of Lil Miquela's fictional storylines is leading to more characters from Brud, as brands look to join what the company believes is the next step in influencer marketing.
Individual users of virtual reality software will be able to invite others to join with new technology from ViewR. The app, which is available on mobile devices with Android 4.4, presents the possibility of VR interaction among different avatars.
The Interactive Advertising Bureau Tech Lab's Open Measurement Software Development Kit has caught on quickly since its April launch, with installations now at 2 billion devices globally. Much credit goes to the quick adoption by major tech companies -- including Google, Flipboard, Pandora and InMobi -- taking advantage of the convenient universal nature of the SDK.
In-app fraud had the dubious distinction of being the quickest-growing type of advertising scam this year, surging 800% since 2017, reports DoubleVerify's Fraud Lab. The increase parallels the major migration of ad spending to mobile, and this type of fraud "will only accelerate as it follows the big pools of budget allocation," says DoubleVerify Chief Marketing Officer Dan Slivjanovski.
Pet owners are being urged by natural pet food brand "I and love and you" and Fact & Fiction to #FeedTheLove on Facebook and Instagram. Stories already shared during the "Confessions of Love" campaign are captured in a short digital video, and the brand is donating one meal to National Mill Dog Rescue for every story that highlights the bond people have with their pets.
Facebook's Carolyn Everson discusses the brand's holiday pop-up store in New York City, which showcases the platform's privacy tools and its commitment to user privacy. "We learned a lot of lessons post Cambridge Analytica, but one of the most important ones is that we do have a tremendous amount of tools for consumers to control those privacy settings and yet ... many consumers don't know how to use them," she says.
YouTube, in collaboration with the Webby Awards, has announced that Groupon's six-second ad starring actor and comedian Tiffany Haddish was voted by the public as the best bumper ad of 2018. The platform has revealed the winners in all seven categories, with awards also going to Nintendo, McDonald's, Bonobos and Gatorade.
Influencers are able to integrate a brand's messaging in their storytelling with their own voices, making the message more convincing to the audience, and can boost engagement with value-added calls to actions, Danielle Wiley writes. "The best influencer content is highly interactive and sparks human connections, which leads to ongoing brand discussion and reach," she writes.