Skydio's R1 camera drone is nearly autonomous but can be guided via apps on mobile devices. Now the company offers the option of guidance via the Apple Watch with a WatchOS app that allows users to pick a subject to follow using a selection of cinematic skills.
Lucid Software plans to boost product development, pursue global growth and open an Amsterdam headquarters with $72 million raised in a new round of funding. The web-based visual design platform is known primarily for Lucidchart, a collaborative diagramming app.
McCann's new 60-second ad for Nespresso, "The Quest," stars George Clooney as a medieval knight and also features actor Natalie Dormer. The global campaign includes an additional 30-second spot and social content that delves into the stories of the people who bring the coffee to market.
Mobile advertising investment will account for 43% of all US ad spend by 2020, hitting $113.21 billion to TV's $69.52 billion, and will take a larger share than all traditional media combined, eMarketer predicts. "Even the strongholds of TV, such as live sports and news, are starting to move online, and people are consuming them on the go through mobile devices," says eMarketer's Martin Utreras.
YouTube will now count TrueView for action video ad engagements as when a user watches the spot for 10 seconds or more, as opposed to the previous 30-second metric. The platform also announced that a conversion will now be counted when a viewer takes action within three days of an engagement.
Enterprises must create a flexible strategy for the implementation of artificial intelligence that's aligned to overarching digital and data goals, writes Jessica Groopman. Make data preparation a priority, accept that the marketing stack will have to evolve at the same rate as AI, and be transparent with employees about how the technology is being deployed and the effect it will have on their roles, she writes.
RPA's humorous Halloween campaign for Farmers Insurance features the undead in the form of a vampire, zombie and a mummy telling people to talk to the brand about life insurance. The push is running across digital including Facebook and Instagram.
Domino's is crediting its in-house technology for much of its third-quarter sales growth of 8.3%. The focus has been on producing a consistent experience, including with the recent introduction of a "HotSpots" capability for pizza delivery to a predetermined delivery point closest to the customer's mobile phone location.
Pinterest plans to roll out three features that early tests indicate will lead to more product purchases: current pricing and stock information on all pins, a "Products like this" feature for fashion and home decor pins, and a shopping shortcut to connect users to products similar to those in a given pin.