More space for graphics is evident in a redesign of Google's local pack, says Phillip Barnhart. The design, which has yet to be confirmed by Google, makes it easier for users to scroll through local results while providing better business representations.
Nearly half of US consumers express some degree of tolerance for digital data breaches, but two-thirds are demanding much more control over their personal data, according to a Janrain survey. The study also found 78% saying they would buy only from companies they trust with their data, with half of these saying they currently have doubts about such companies.
Adobe's Project Aero is aimed at making it simpler for a wide range of developers to create augmented-reality experiences. The tool incorporates Adobe's artificial-intelligence platform Sensei to identify and create lighting as well as emotional and spatial awareness.
The AFL-CIO is rolling out its biggest-ever digital campaign to spotlight union-backed candidates in the midterm elections. The push is running across Facebook, Google and Instagram and seeks to reach 10 million people in 15 states.
A Twitter video posted by Jake Guthrie, which features him manipulating IHOP syrup bottles to lip sync the lyrics to "Bohemian Rhapsody" by Queen, has been viewed 1.6 million times. The video has inspired others to post their own versions featuring other songs.
Tommy Hilfiger is adding in-person social interactions to shoppable content with a new experience on Facebook Messenger. Users click a link to activate the SideFlix feature, allowing them to invite friends to sign up and revealing additional content as more people join.
FoxNext Games, Game Insight and Superheart Studios are among the many game makers taking advantage of AppOnBoard's instantly playable game demos in the Google Play Store. Developers are using AppOnBoard tech to leverage the highly popular Google Play Instant, which allows visitors to sample various games.
The advertising industry could salvage something positive from the California Consumer Privacy Act by using it as the impetus to create a public registry for ad tech firms, brands and agencies to keep data secure and provide consumers with the reassurance that their information is being used appropriately, writes Ray Kingman. "By taking the lead on this, hopefully advertisers and their data suppliers can put some daylight between fear of personal information being abused, and the data-driven personalization solutions they say they want," he writes.
Facebook has announced that it will ban or demote ads that have clickbait headlines but no substantive information on landing pages; that policy will also apply to ads that use sensationalized language or low-quality content. The platform said that advertisers who continually post low-quality content could be penalized across all campaigns.
Purchases made through smart speakers are projected to grow from $2 billion this year to $40 billion by 2022, posing a fresh but imperative challenge for marketers to meet with voice apps, writes Mike Herrick.