Restaurants and retail/grocery businesses have been quick to embrace digital signage amid the pandemic with everything from digital menus and curbside pickup area messaging to store kiosks, writes Peerless-AV's Megan Zeller. "As the pandemic changes and health solutions like vaccinations and more are introduced, digital signage, especially in outdoor settings, will continue to be prevalent," she writes.
Vistar Media's Eric Lamb moderated a panel discussion with Coinstar's Nathan Hoy, Redbox's Terrence Coles and Five Star Food Service's C.J. Recher as they shared how they're monetizing their self-service devices with digital out of home technologies. While programmatic technology was important in their efforts, "human element, as well as a company's media and marketing strategy, both play a vital role when it comes to a successful programmatic campaign," writes Judy Mottl.
Marketers can boost email open rates by employing tools that enable message personalization based on each recipient's interests, behavior, preferences and history, NetBlaze's Steven Clayton writes. Send emails that bring value to prospects, use eye-catching design that incorporates interactivity and craft compelling subject lines, Clayton recommends.
With the new administration, Congress needs to implement federal privacy legislation instead of relying on piecemeal state rules, writes IAB Executive Vice President for Public Policy Dave Grimaldi. "It is time to use the bully pulpit of the White House to call upon Congress to pass legislation that keeps personal information protected and allows companies to use it responsibly -- with strong enforcement and penalties if they fail to do so," he writes.
Cisco's former Chief Information Security Officer Mike Hanley has taken on the chief security officer role GitHub just created, and aims to provide developers with more security features to safeguard software projects. Hanley says that "continuing to invest in security technologies that are easy for developers to adopt and use, all within the native experience they know and love, raises the general security posture across the community."
Actress Ana de Armas has been chosen as a new brand ambassador for Estee Lauder, and she is set to appear in a fragrance campaign this month. The campaign will feature de Armas in digital, print, in-store and TV ads.
This article showcases some of the most popular virtual reality YouTube videos from 2020. Fortnite's "End of Season" event attracted more than 3.6 million views, David Blaine's VR version of his "Ascension" stunt attracted nearly 500,000 views and National Geographic's "Lockdown Around the World" has garnered more than 384,000 views.
In this Q&A, Ukonwa Ojo, who was named chief marketing officer for Amazon Prime Video and Amazon Studios in September, talks about a campaign that debuted during the Golden Globes, Amazon's place in the "streaming wars" and diversity, equity and inclusion initiatives. Ojo says the DEI effort "comes from a place of making sure our teams and our content, and the way we go about doing what we do, is representative of the communities we serve; and the people who are creating the marketing are reflective of the people we serve."
Chobani is showcasing its range of products, from yogurt to cold brew coffee, with a 30-second animated "Dear Alice" spot that was created in-house and is set in a futuristic, more sustainable world. The push, with media managed by Horizon Media, is running across TV, social and digital and includes shopper marketing and a custom podcast created with The New York Times' T Brand Studio.
Ogilvy created an augmented reality "escape room" experience for IKEA on Snapchat, which challenges users to solve a puzzle set in a virtual IKEA bedroom using the retailer's products. "AR is actually becoming a tool that a lot of retailers are using in the home furnishing sphere to allow consumers to visualize products in their own home," says IKEA US' Paul Anderson.