Instagram users will soon see a redesigned Explore page featuring Stories and shortcuts to IGTV and shopping with tabs that can be used to access content and videos related to art, travel and food. "We want to provide a more immersive experience so people can actively engage with content and be more specific about what they want to discover," says Will Ruben, Instagram product lead for discovery.
Accenture's recent acquisition of Droga5 could be a game-changer for the advertising-agency business at large, asserts the ANA's Matthew Schwartz. In fact, it is a stark reminder of the increasingly competitive challenges the advertising holding companies face -- both creatively and financially -- from the management consulting firms, he writes.
About half of the 500 respondents to Yotpo's "State of D2C Marketing 2019" study plan to boost their Google and Facebook ad spending this year, while only 18% are investing more in Amazon. User-generated content is also on the rise, as almost three-quarters of respondents are already making use of it, and another 20% have plans to do so.
Marketers had high hopes for acquiring new customers and prospects with Facebook's Lookalike Audiences, but some are reporting diminishing results, which may be attributed to algorithm changes and curtailed usage of third-party data. "We don't feel it works anymore unless you can build that audience on the pixel -- but in that case, your website has to provide enough traffic to make it accurate, especially as you don't want to base that Lookalike Audience on older visits to keep pace with your market," says Digidust CEO Pierre-Olivier Carles.
Time is running out to register for the 2019 ANA Masters of B2B Marketing Conference, May 29-31 in Chicago. Learn how the best business marketing minds are driving growth and building marketing value.
- Toni Clayton-Hine, CMO, Americas, at Ernst & Young
- Alicia Tillman, global CMO at SAP
- Jerry Verghese, VP of global brand management at Boeing
- David Rabkin, EVP and general manager of U.S. small and medium-sized enterprises, global commercial services, at American Express
- Gary Vaynerchuk, CEO at VaynerMedia
- Penry Price, VP of marketing solutions at LinkedIn
- Michael Lacorazza, EVP and head of integrated marketing at Wells Fargo
Register now for the 2019 ANA Digital & Social Media Conference, presented by Meredith, July 24-26 in San Diego to learn about the latest trends in AI, influencer marketing, voice search, social media, in-house digital agencies, content marketing and measurement.
- Christopher Thomas-Moore, VP of digital marketing and ecommerce at Domino's
- Kristi Argyilan, SVP of marketing at Target
- Joanna O'Connell, VP and principal analyst at Forrester
- Walter Frye, VP of global brand content and engagement at American Express
- Rishad Tobaccowala, chief growth officer at Publicis Groupe
- Debra Erikson, director of marketing at San Diego Zoo Global
- Beverly Jackson, VP of social portfolio strategy at MGM Resorts International
Advertising has long known that harnessing emotions is critical to changing behavior, but the new field of behavioral design is developing systematic methods for creating experiences that drive real-world behaviors. In this video, learn why rational appeals to consumers and customers are not working and the five ways to drive future behaviors.
In January, 2019 Coaches Across Continents launched the world's first-ever Organizational Accreditation Program in Purposeful Play and Education Outside the Classroom. For accreditation, these groups engaged with their CAC Process Consultants to develop their organizations through 28 Strategic Resources that include: Creating a Theory of Change Model, Designing a Women's Rights Policy, Monitoring & Evaluation Process Consultancy, Child and Community-Based Protection Training, and more. Coaches Across Continents is proud to recognize the first-ever recipients of their global Organizational Accreditation Program in Purposeful Play and Education Outside the Classroom. GOALS Armenia, ACER Brasil, and training4changeS (South Africa) have demonstrated organizational growth and capacity-building through partnership with CAC to create legacies of social change based on the United Nations Sustainable Development Goals through Purposeful Play. They are being recognized as model organizations within CAC's global partnership network; a network that covers 60 countries, impacting over 16 million children thru sport. Read the full story.
Speakers include Barstool's Erika Nardini. Details here.