A Twitter video posted by Atlantic White Shark Conservancy shows a great white shark shocking charter customers on a Columbia Sportfishing boat in Cape Cod Bay by leaping out of the water to claim a bass on a fishing line. The video, captured by customer Doug Nelson, has attracted more than 87,500 views.
Subscriptions to video streaming services are on the rise and traditional TV viewing is dropping, and advertising spend is seeing the effects of this, Luke Pensworth writes. He points to online video ads as one way advertisers are reaching consumers where they are with TV-like storytelling.
With Facebook's recent changes in algorithm, Business Insider has switched from short-form videos as recently as a year ago to a series format, with most programming being "advertiser-friendly lifestyle fare," writes Max Willens. In the move, Insider expects to compete for TV ad budgets, and its switch "aligns with a longer-term trend among advertisers looking to conduct bigger deals with fewer publishers participating," he writes.
Digital advertisers are spending the majority of their budgets on paid search, paid social, display, YouTube and mobile/in-app ads, respectively, and are prioritizing brand awareness and enhancing customer experience, according to Marin Software's May/June survey of digital marketing decision-makers. Google, YouTube and Amazon topped the list of trusted publishers, and while 60% plan to increase Amazon budgets, many cite its campaign management and reporting tools as a hindrance.
Facebook is planning to tighten the creative limitations for its mobile News Feed ads in August, which will decrease the aspect ratio for photos and videos from 2:3 to 4:5 and reduce the number of visible text lines from seven to three and enable viewers to click for more, writes Kerry Flynn. Ad executives are interested in seeing whether the stipulations will be a burden or impetus for creative changes and are troubled that they didn't have more advance knowledge of the restrictions.
WPP's new spot for Ford touts the fact that the automaker's pickup truck emoji has passed the first round of approval from the Unicode Consortium and, subject to a final go-ahead, will be released in 2020. The tongue-in-cheek video, voiced by Bryan Cranston, shows Ford designers developing the vehicle emoji, taking it on covert test drives and trying to figure out why they "couldn't seem to get it to drive right" as "it always pointed left."
Red Robin has launched an "All The Fulls" campaign from The Integer Group, Assembly and Coyne PR, which centers around the emotions felt by families when they dine together such as "bliss.full" and "joy.full." The push spans TV, digital, out-of-home, social, PR, radio, email and direct mail.
The trailer for Universal Picture's adaptation of Andrew Lloyd Webber's "Cats" starring a host of celebrities has attracted more than 2.6 million YouTube views since its release yesterday. The trailer has sparked a range of posts and memes from social users completely freaked out by what they've just watched.
Starbucks is adding a store design to accommodate the rise of mobile ordering, opening the introductory Starbucks Now in Beijing. The store features separate areas for preparing mobile and in-store orders, as well as a dedicated space for delivery pickups.
An increasing number of brands are creating their own accounts on leading platforms and using simple tools such as dashboards to oversee Facebook, Google and Amazon marketing efforts in-house instead of relying on agencies, writes Kristina Monllos. Brands enjoy more media buying transparency and data ownership but come up against challenges such as tighter credit limits, mastering technologies and achieving performance levels that agencies have achieved.