Industry News
Digital
Top stories summarized by our editors
10/16/2020

A Florida teacher's Facebook post revealing a hack to help students use a split screen on their Chromebook -- so they can view their work and the video -- has gone viral. Carol Cleaver said she learned about the trick on the Bitmoji Classroom page.

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Good Morning America
10/16/2020

Lawmaker interest in the siphoning of bidstream data has "ratcheted up a hundred times more" in recent months with an eye toward potential privacy violations and deceptive business activity, says Dave Grimaldi, IAB's executive vice president for public policy. He predicts the issue will become more prominent if Democrats win control of the Senate and notes that the practice is discouraged and IAB hopes to play a role in comprehensive federal privacy legislation.

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Senate
10/16/2020

Rite Aid is partnering with digital media and analytics firm Quotient to roll out Rite Aid Performance Media, an ad platform that can be used to execute digital media campaigns and coupons via the drug retailer's digital properties, offsite programmatic display, digital out-of-home and social media. Rite Aid is touting full closed-loop measurement and performance transparency.

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Marketing Dive
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Rite Aid
10/16/2020

Snapchat's new Sounds tool lets iOS users worldwide add audio clips to Stories and Snaps, with links viewers can follow to hear full songs. The feature currently uses selected music from companies such as Warner Music Group and Universal Music Publishing Group, but Snapchat is also trying out a sound-creation option.

10/16/2020

Before going live on your Facebook or Instagram accounts, it's critical to consider the intention behind the content you're creating, writes columnist Luria Petrucci. She suggests using bullet points to stay focused during broadcasts and offers tips for educational videos, community-building videos and how to find a middle-ground to serve both outcomes.

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Social Media Examiner
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Luria Petrucci
10/16/2020

Pro Sports Assembly is member-led 501(c)(3) organization for people who work in professional sports, at pro teams, leagues and unions. Many industries have trade associations for the people who work in the fields and now those who work in pro sports have a place of their own. In addition to creating the first formalized, cross-sport network for team, league and union leaders, a foundational purpose of the Assembly is the advancement of diverse and inclusive leadership in professional sports. From finance to innovation, operations and sales to social responsibility, marketing, human resources and analytics, the Assembly aims to ensure there is a diverse and talented pipeline to lead those efforts and more. According to TIDES data, women make up less than 25% of vice president-level roles in professional sports organizations, yet enter the workforce 50/50. And inside professional sports teams, leagues and unions, minorities make up less than 19% of VP-level roles. The Assembly is on a mission to understand the obstacles limiting leadership opportunities and work to remove them. While we are focused on building our membership base and benefits, Founding Members have the distinct opportunity to shape the organization as it grows. Dues-paying members are eligible to serve on the governing and advisory boards. Explore the benefits of membership, partnership and become a donor or Founding Member here.

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linkedin.com
10/16/2020

The Athletic seeks a Social Media Associate, based in Los Angeles or via remote. Requirements: 1 to 5 years experience in social media, digital marketing or similar. Knowledge of social media best practices and resources. Creativity to engage a passionate audience of sports fans. Analytical mindset with understanding of key social growth and engagement metrics. Demonstrated platform fluency on Twitter, Instagram and Facebook in business/professional applications. Experience managing multiple social channels. Strong writing skills with a keen eye for detail, grammar and punctuation. Design, video editing and Adobe Creative Cloud experience preferred. Excellent communication skills. Moderate evening and weekend work flexibly. Responsibilities: Work with the social team to produce creative daily content for Twitter and Instagram, focused on engagement/conversation-starting posts. Assist in developing and implementing reactive social strategy based on breaking news, major moments and live games. Develop copy and visual assets to amplify top content (stories, podcasts). Assist in driving audience growth through social campaigns. Development of creative assets (design, video) for social platforms. Assist in gathering insights and learnings through ongoing social testing and tracking, analyzing what's working and what's not to enable us to continually develop and improve our output. Details here.

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jobs.lever.co
10/16/2020

Adidas seeks a senior manager, digital publishing. Key responsibilities: Lead the key city digital publishing strategy across owned channels and paid social according to the global brand and category calendars. Ensure best-in-class consumer journeys by connecting social media experiences to adidas digital platforms. Build and shape clear expectations for content development, publishing and distribution across relevant channels and the adidas digital ecosystem. Work with key city newsrooms to maximize the publishing mix for all campaigns across owned, earned and paid channels across PR and partner publishing. Provide guidance to creative and media agencies, collaborate with social platform partners and other external partners to achieve the global digital publishing strategy, key city social, and global brand/category/city calendars. Manage adidas' social communities and work with New York City team and customer service to ensure the best possible consumer experience and moderation on any social media touch point. Knowledge, skills and abilities: Team leadership. Creative, collaborative and confident. Excellent interpersonal/communication skills and high level of strategic thinking. High understanding of owned channel and paid social landscape. Keen understanding of the publishing mix: owned, earned and paid. Degree in Marketing, Communications, Retail, Digital or a related field. 8+ years' industry and/or relevant work experience. Fluent written and spoken English language skills. Details here.

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jobs.adidas-group.com
10/15/2020

This infographic from Twitter UK looks at the rise of "Emotional Tweeting" during the pandemic, such as a 21% rise in emotional descriptors, and displays the most-used emojis. The visual advises brands to use a human tone of voice, to adapt content based on listening and to avoid half-hearted empathy.

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Social Media Today
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Twitter
10/15/2020

Forty-five percent of American adults say they are more aware of out of home advertising now compared with before coronavirus pandemic began, per an Out of Home Advertising Association of America survey, conducted by The Harris Poll. The survey points out other trends and changes in consumer habits, with OAAA President and CEO Anna Bager noting, "This research has confirmed that OOH has the power to influence consumers as never before."