A Milwaukee Public Library ad campaign that mimicked the logos of some of the most iconic online brands has proved a big success. The campaign produced big gains in card registration, database usage and other measures by noting, among other things, that people can use the library in many ways without ever visiting brick-and-mortar locations.
The Google Play store has tossed out 22 apps that loaded and clicked on ads without the users' knowledge in its latest bid to eliminate malignant adware. The apps were engaging in a form of ad fraud by making online advertisers think that the infected Android devices were iPhones.
Led by top creator Shaun McBride, many in Snapchat's creator community are saying the platform is losing appeal and are considering walking away from it. Snapchat was slow to embrace the creator community and has struggled to fully connect with creators since deciding to include them in the company's plan, which is happening amid a slowdown in revenue growth for the company.
A video posted on Facebook of 13-year-old Jordan Glover-Ingram escorting an elderly neighbor home in the rain, carefully shielding him with an umbrella, has been watched more than four million times. The post by his mom explains how he rushed outside in slippers with an umbrella when he saw his neighbor caught in the downpour.
Businesses and consumers will be able to handle their e-commerce, urban and freight deliveries online using Shipa.com, a new platform that Agility plans to roll out with $100 million in investment over three years. Shipa will offer freight, delivery and returns service in the Gulf region, with plans afoot to extend into Europe and Africa.
A new Patient Network Explorer Platform offered by Santa Casa de Misericordia hospital and Clinerion will let patients in Porto Alegre, Brazil, view options for medical treatment online. The service will also allow researchers to recruit for clinical trials and make more informed decisions about drug development.
Tencent Games' "PlayerUnknown's Battlegrounds," or PUBG, has achieved unusual popularity in India, with roughly three times as many players as the next game on the list in a recent Jana survey. Respondents say the game is simply better than others, but many cite word-of-mouth as a reason they tried it out.
Investors are watching the Brazilian market closely ahead of Jair Bolsonaro's inaguration in January. Pension reform and privatization are on the table as ways to improve Brazil's economy, and foreign investors want to see progress on pensions within the first six months.