Agencies are meeting brands' needs by digging into stock footage and archives and using animation to complete video production amid coronavirus limitations. "It's back to the basics. No ornamentation. No glitzy hoopla. Just the idea, plain and simple," says Katie Roach of Planet Propaganda.
Advertisers are increasing available inventory as digital video viewing rises during the coronavirus pandemic. SpotX says video ad inventory rose 16% last week and gaming, alcohol and lottery ads are seeing the biggest ad spend increases, while travel and hospitality have drastically reduced spending.
This week, we're highlighting efforts being made across the sport for development/nonprofit sport community to address the COVID-19 pandemic's effect on programming in the field. Sports Based Youth Development (SBYD) organizations across the country and around the world are creating impactful virtual programs and exploring ways to raise funds in these challenging times.
- Sports Philanthropy Network is hosting a series of Town Hall Meetings and Webinars to offer guidance
- Youth Sports Collaborative Network has created a COVID-19 Youth Sports Resource Center
America SCORES shared several "virtual curriculum" efforts from their chapters around the country:
- Bay Area: https://www.scoresu.org/poet
- Chicago: http://www.ascresources.info
- DC: http://www.athome.dcscores.org
- NYC: https://www.newyorkscores.org/virtual-curriculum
- Cleveland: http://americascorescleveland.org/online-scores-curriculum/
If you come across other initiatives, please send them to email@example.com and I'll continue to update this space with more info. Stay safe and healthy everyone!
USA Today graded the seven most popular apps for peer-to-peer payments on cost, ease of use and third-party data access. Cash App, Apple Cash and Zelle got Bs; PayPal Mobile Cash, Facebook Pay and Google Pay led the ratings with B+ marks; and Venmo's lack of privacy knocked it down to a D.
It's critical for brands, agencies and other businesses associated with the digital ad supply chain to resist the urge to stop running ads around topics such as "crisis," "COVID-19" or "coronavirus" and support "the 10, 20, 50, or 100 news organizations they deem legitimate and critical to our health, safety, and economy," writes IAB President David Cohen. He argues, "America needs a vibrant, ad-supported news industry, and it has never needed it more," adding, "The faster you do this, the more lives you will save."
LinkedIn provided advice on how to engage with users during the coronavirus pandemic, which includes posting about personal experiences, commenting on relevant conversations, and sharing valuable information about how your industry is affected. "What people need to know right now is how your business is looking to help, and what it can offer to address key concerns and problems," Andrew Hutchinson writes.
Estonia telecommunications firm Elisa along with JCDecaux Estonia, promoted the launch of TV series "Reetur" ("The Traitor") with a campaign in Tallinn utilizing a double-sided holographic display located in a bus shelter. The holographic featured image of the lead actor looking at individuals as they walked toward the screen, pulling out a camera and taking a photo, along with a snapping image to mimic a camera lens.
The digital out of home and digital signage industries are uniquely positioned and perhaps obligated to disseminate coronavirus pandemic information because of their "ability to mass communicate across a variety of technology platforms in real time," writes Ian Dallimore. He points to OAAA's partnership with the CDC as a prime example, with OAAA President and CEO Anna Bager noting, "OOH is doing its part as an industry to use the power of the medium to inform communities about how to stay safe and access resources against the threat from coronavirus."