After looking through YouTube videos, a 9-year-old student in Missouri had an idea of how she could snack while taking tests: Clean out a lip balm tube and replace it with cheese. Her mom's tweet about it has received 68,000 likes and more than 8,000 retweets, with school officials giving her praise for the ingenuity.
Research by The Numbers Lab, Publicis Media, Firefish and Twitter found brands that ran video ads on social media saw brand perceptions shift, and in-feed video ads prompted consumers to take action. The research noted that Facebook and Instagram are "look at me" channels, while YouTube is more for learning and Twitter is a "look at this" platform.
New documentary follows world-class, high-performance athletes who've gone veggie and are beating their meat-eating counterparts at their own game, while also improving the health of the planet.
More and more studies continue to emerge that extol the superiority of plant-based diets, not only for ourselves but for the sustainability of the planet, along with corresponding recent campaigns from Hubbub, WRI and WWF, to name a few. Now, a new documentary is looking to drive that point home by telling the story from a new point of view: that of world-class, high-performance athletes who can demonstrate those benefits themselves. From acclaimed National Geographic photographer, Academy Award-winning director ("The Cove") and vocal vegan Louie Psihoyos comes "The Game Changers," a feature-length documentary that investigates the rising prevalence of plant-based eating that's powering world-renowned athletes across the globe.
MLB is seeking a Manager, Audience Development for an immediate opening based in New York, NY. The position will manage audience development and off-platform distribution of MLB's digital content efforts. MLB has many internal teams creating content for various O&O platforms, and this role will provide the opportunity to create a cohesive production and distribution strategy. Learn more.
FanDuel seeks a Growth Marketing Manager based in L.A. The position works directly with engineers as well as the wider company, you will deliver exciting and innovative Fantasy Sports products and coach teams to optimize delivery. You will have a collaborative leadership style, building strong relationships with people to facilitate a culture of trust. Learn more.
Registered dietitian and nutritionist Ellie Krieger reviews five apps designed to evaluate eating and activity patterns with mindfulness in mind and without calorie counting. Am I Hungry? is an app that asks users questions about internal hunger cues and other feelings about eating, while Insight Timer offers guided meditations that cover a variety of wellness topics.
YouTube is launching large home page masthead ads for its connected TV app globally that autoplay on all compatible devices, according to company officials. Marketers can purchase the ads with reserved placement on a cost-per-impression basis across platforms or for one connected TV system for targeted audiences and have been beta-tested by a variety of brands, including Ford.
In this final article of his three-part series on influencer marketing, Kent Lewis details six key trends that marketers should be focusing on for their 2020 strategies. He recommends that collaborations with influencers should be transparent, have a long-term focus and embrace "raw realism," and offers specific advice to business-to-business marketers.
Some 54% of consumers globally use chatbots and, while positive experiences boost emotional brand connections by 19%, the technology is falling short as a conversational interface and is often viewed as too "pushy" or one-sided, according to Publicis Media research. To maximize chatbot potential, Publicis suggests marketers consider the consumer experience and how it's different from other information sources.
Nielsen Holdings purchased a minority stake in brand-safety measurement company OpenSlate, and the firms are partnering to provide data related to the quality of videos on Facebook and YouTube to help marketers avoid brand-safety issues. "Nielsen's job is to make sure advertisers know they got what they paid for, that the ad was actually seen by the right people the right amount of times and that it was in a safe environment," says Nielsen's Megan Clarken.