LinkedIn has added custom lists and raised the visibility of its alert notifications as part of the latest update to its Sales Navigator platform. All search features that appear on desktops can also now be accessed through LinkedIn's mobile app, including cross-device search saving and advanced filters.
Pandora is pursuing podcast fans with its Podcast Genome Project, allowing users to find podcasts they might like. The feature will draw on technology and human curation, much like Pandora's similar project for music.
Consumers can now get more personalized, social-network-like responses when they use Google My Business on iOS or Android. Businesses have the option, among other features, of engaging in conversations with customers who write up reviews.
Marketers in North America and the UK are channeling more spending to marketing tech in 2018: a rise to 29% from the 2017 figure of 22%. This information comes from a Gartner survey, and separate research from Coleman Parkes Research and Wipro points to plans for continued growth among almost two-thirds of respondents.
Find the right microinfluencers for your brand by using sites like HypeAuditor and HYPR and review their content across all social platforms to ensure consistent quality, writes David Goldsmith. Track influencers' engagement metrics instead of focusing on their reach, align with those who successfully integrate brand messaging into their own authentic storytelling, and decide compensation and performance metrics in advance, he advises.
SodaStream, soon to be acquired by PepsiCo, has released a spot spoofing Coca-Cola's 1972 iconic "Hilltop" ad that takes aim at the makers of single-use plastic bottles and the environmental damage they cause. The spot features a cameo from Rod Stewart as a singing sea turtle and garnered more than 7 million views during the first 24 hours of its release online.
Uber has posted single-digit growth in all three quarters so far in 2018, down from double digits in each of 2017's quarters. The slower pace contributed to a $1.07 billion loss for the third quarter, down 27% from the record loss a year before.
Snapchat has created a Bitmoji store where users can buy customized products -- such as comic strips, mugs, notebooks and sweatshirts -- featuring their avatars and those of their friends. The platform has also globally launched friendship profiles, which let users click on their friends' avatars to see their interactions and memories in one place.
Coca-Cola revamped its social media channels on Tuesday, with a plan to emphasize optimism going forward. "World Kindness Day feels like such an appropriate day and moment to kick off messages of positivity, but also when you look at Coke and what Coke stands for, Coke really is a brand about optimism, uplift and wants to bring people together in moments of connection," said Coca-Cola's Sarah Traverso.