Canada recently recommended, in the wake of the massive Equifax data breach, that Equifax Canada provide the government with a third-party audit every other year for the next six years. The US, however, has yet to suggest added security for the American arm of the credit reporting bureau.
As the marketing function grows more complex, the onus is on CMOs to be more selective about their marketing stack and focus more sharply on their customers. "When the next shiny marketing bullet comes along, you have to understand what you don't need," says Lori Wizdo, VP and principal analyst at Forrester Research.
- Alicia Tillman, global CMO at SAP, who will discuss how to drive change through innovation and turning purpose into action
- Victoria Morrissey, global marketing director at Caterpillar, who will help you activate brand purpose on a global scale
- Sarah Travis, industry director of business and industrial markets at Google, who will discuss how technology is changing the ways people work and communicate
- Gary Vaynerchuk, CEO at VaynerMedia, who will share how to make your business marketing stand out
Top e-retailers in North America increased their web sales by 16.6% in 2018, even without including Amazon's 20% rise, the 2019 Internet Retailer Top 1000 Report reveals. Mid-sized companies showed some of the fastest growth, but the laggards were retailers that sell through catalogs and call centers, which had only a 9.9% increase in web sales.
New research from Nielsen finds that advertising in podcasts helps consumers recall ads, connect with brands and make purchasing decisions. Nearly two-thirds of consumers in a survey said that ads fit well with the podcasts in which they aired.
The latest trend in billboards, digital out-of-home advertising, was worth nearly $4 million three years ago and is forecast to pass $8 million before 2023. Cryptocurrency facilitation, smartphone interaction and gesture recognition are all factors that brands are increasingly using to enhance billboard appeal.
Quote-sharing app Highly has been bought by Twitter in an effort to boost content from quality publishers. Highly's "expertise will accelerate our product and design thinking around making Twitter more conversational," said a Twitter spokesperson through a statement.
Internet administrators are bracing for 768k Day, when the number of IPv4 addresses for networks could overwhelm router memory. A global crisis took place in 2014, when addresses exceeded the 512,000-route limit of the time, but preparations are now underway to upgrade old equipment and establish workarounds to limit the chaos.
The Carrollton-Farmers Branch school system has adopted Anonymous Alerts to fight bullying by allowing students, teachers and parents to report threats, harassment, substance abuse and suspicious activity. School officials can investigate the situation quickly using two-directional messaging.
Emotional resonance is more important to video marketing than mere reach, Clifford Chi writes. He offers tips for tapping into viewers' emotions and persuading action, including the importance of storytelling, visuals, the right music and a hook to generate interest.