Kroger is using Vibenomics' Audio OOH Advertising Marketplace to drive targeted audio content to its 2,300-plus grocery stores with 11 million daily households such as weather and local events, along with promotions for brands and specific products. "Vibenomics plays an important part in our strategy to help us win with our customers, accelerate innovation in-store and drive success for the brands we carry," says Peter Miles-Prouten, senior vice president of partnerships at 84.51°, Kroger's data analytics arm.
The Anti-Defamation League, Free Press, Color of Change and the NAACP remain committed to leading the "Stop Hate for Profit" Facebook ad boycott campaign after a video conference with CEO Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg, which they say failed to result in any actionable commitments related to their 10 demands. In a statement, Facebook reiterated its investment in content moderation and removal of white supremacist entities, and noted, "They want Facebook to be free of hate speech and so do we."
Google is helping brands maximize their ad efforts with keyword and targeting recommendations based on search trends and by offering its Performance Planner for display and app campaigns. Marketers will also be able to create and monitor portfolio bid strategies at the manager account level.
Showing surprised emotions within the first three seconds of video ads caused a 360% spike in performance during the start of the coronavirus pandemic through quarantine orders, while ads featuring happy emotions saw a 64% fall in conversions, per VidMob. Purchase rates increased 156% for calm ads and videos showing women experienced a 325% performance rise compared with a 41% drop for ads starring men.
YouTube will be making videos that are longer than eight minutes eligible for mid-roll ads beginning later this month. The move is an attempt to "get more ads into YouTube, boosting ad inventory, and increasing YouTube's revenue," writes Andrew Hutchinson.
To get the most data about Instagram Stories ads, marketers should analyze campaigns on the desktop -- not the app -- version of Facebook Ads Manager, writes digital marketer Susan Wenograd. She notes which metrics are important and where to find them.
The North Carolina Department of Health and Human Services with digital marketing agency SocialCode is expanding its COVID-19 public outreach "Prevent and Protect" campaign to ads on Facebook and Instagram to reach vulnerable Latinx and Black communities. The ads use Facebook ad credits and will run in Spanish and English.
Rita Moreno and Justina Machado of "One Day at a Time" talk in interviews about advancements they've made as Latinas in show business and how much more is needed on the representation front. "I like to think that I feel optimistic, but it's just been such a hard road for me," Moreno says, and Machado says, "Things need to change. It's not a moment; it's a movement. And I truly, truly believe that we're headed in the right direction."
Cellphone location data can help fight the spread of the coronavirus by alerting health officials when crowds form in particular areas, Colorado State University researchers say. "All we have to do is perform the measurements using anonymous data that is already being collected for other reasons. We are not tracking individuals," explains Edwin Chong, a CSU professor.
Imran Khan, a former Snap executive, launched the Verishop shopping app, which enables consumers to make purchases directly from a news feed among more than 600 brands that have signed on, including Hill City, Madewell and Oribe, and agreed to a revenue split. "What we're bringing is entertainment and discovery," Khan said.