OAAA research indicates out of home spending among political candidates and groups is up 48% so far this year compared with the same period in 2018, which Sean Miller attributes to improved targeting, potential earned media and lower rates spurred by the pandemic. Turnout2020 founder Debra Cleaver points to the high consumer trust factor in billboard messaging, while Place Exchange's Dave Etherington points to the rise of first- and third-party days, noting, "This could be the kind of grand coming-out moment for out of home as a truly scalable, political medium."
The large blue signs posted near interstate exits pointing travelers to nearby locations are big profit generators for states and businesses, writes Nathan Chandler. He offers insight on costs and business requirements and tips to apply for and land coveted placement on the Mainline, Ramp and Trailblazer spots.
Apple will allow third-party apps to be set as default in iOS 14 but developers will have to follow Apple guidelines and get permission. Privacy is a big issue, so apps that scrape personal data and redirect users to other websites will be rejected.
Azoya International's Franklin Chu explores the opportunity of blending e-commerce with social media, looking at how the success of WeChat in Asia could be replicated for US marketers, and be even more lucrative, via Facebook Shops. Chu emphasizes the importance of social content to drive brand and product discovery and highlights that social e-commerce could particularly appeal to American consumers who are used to purchasing directly from brands instead of via online marketplaces.
Microsoft is negotiating to purchase TikTok's operations in the US, Canada, Australia and New Zealand from Chinese-owned ByteDance after President Donald Trump proposed banning the social platform over consumer privacy concerns. In a blog post Sunday, Microsoft said it would try to seal the deal by Sept. 15, and may include other US investors. "This new structure would build on the experience TikTok users currently love, while adding world-class security, privacy, and digital safety protections," Microsoft said.
Snap launched its debut global business-to-business campaign, "Meet the Snapchat Generation," which was created by its in-house teams with SpecialGuest and showcases the platform's unique community to marketers. The push features insights about Snapchat users across five themes: social responsibility, community, friendship, individuality and new forms of communication.
BarrettSF created Chime's first branding push that features a colorful 30-second animated spot showcasing how the online bank's fee-free services benefit a diverse group of people as a narrator says, "Tell your barber, tell your neighbors, tell your first-born son, Chime's making banking better for everyone." The campaign is running across broadcast, cable and digital.
Disney+, NASA and the NBA are beta-testing Twitter's Branded Likes, which enables marketers to create attention-grabbing like buttons that, when clicked by platform users, reveal animated content that can be shared in personal posts. The social platform also has sent a survey asking users about potential paid services such as custom colors, enhanced social listening insight and the ability to post longer videos and conduct brand surveys.
The pandemic, economy and political situation are all causes of chronic stress that require leaders to take care of themselves, help people who seem to be withdrawing and communicate an optimistic but realistic message about the future, writes Michael Lee Stallard. "Effective leaders continually look ahead, scanning the horizon for opportunities as well as possible disruptive challenges or threats, and they prepare to address them," he writes.