Andy's Answers: How social media makes advertising more effective - SmartBrief

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Andy’s Answers: How social media makes advertising more effective

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Brands & Campaigns

Social media has revolutionized the way people can share and talk about your advertising. This leads to more exposure, more impressions, and more longevity for your content. If you’re already shooting commercials, creating flyers, or buying radio spots, why not also put them online for people to discover and share?

What you get:

  • Free impressions. Through forwarded and reposted ad content, you can — for free — significantly increase the amount of impressions you get.
  • Personal endorsements. When someone forwards your ad, it’s no longer a message from a marketer — it’s a message from a friend.
  • Permanence. The internet has a fantastic memory, and whatever you put on it will likely be there forever. While this is bad for all your college photos, it’s great for your ads!