Natanya Anderson, director of social media and digital marketing at Whole Foods Market, says Pinterest creates a lot of great opportunities for brands. For Whole Foods, it drives a ton of traffic to their website, creates almost 11 times as much as engagement with their followers than Twitter, and it’s a great platform for working with influencers.
- Philosophy: Natanya calls Whole Foods’ approach to Pinterest “Lifestyle-Centric Curation.” It’s all about collecting the best and most customer-relevant ideas on the Internet and bringing them together onto one inspirational board.
- Strategy: Whole Foods aims to create images people will share, like a graphic on brining or a recipe card for potato salad. They also reach out to big Pinterest influencers to reach a bigger audience.
- Accountability: Natanya says measurement is essential to a successful Pinterest strategy. Whole Foods looks at KPIs for individual pins to see what works and to help them create future content.
For more details, check out Natanya’s full presentation in the video below.
Want to see more social media case studies like these? If you’re a social media leader at a big brand, we’d love to have you at our next Brands-Only Summit in Orlando, Fla., Oct. 27 to 29.