In the food and beverage industry, trade shows aren’t just another date on the calendar – they’re powerful opportunities to connect with buyers who have the power to say “yes” to your product or solution. In fact, 81% of trade show attendees have buying authority, according to a recent post from CVENT. Every handshake, booth visit and conversation isn’t just networking — it’s a chance to turn interest into real revenue.
The challenge: Everyone is talking – few are being remembered
Those decision-makers are hearing from dozens of brands all at once. Without a clear, compelling brand story and a strategy to tell it, even the most promising conversations can blur together. The post-show follow-up can almost feel like you’re starting from scratch – all the perceived momentum lost.
The opportunity: Tell a story that sticks
The most effective way to make your brand stand out? Human connection through storytelling that speaks your buyers’ language. Connecting with target buyers before, during, and after they leave the exhibit hall can turn show floor interactions into lasting business relationships. The brands that stand out are the ones that make a human connection.
We’ve put together a quick-read infographic that breaks down how to weave brand storytelling into every phase of your marketing strategy. You’ll learn how to:
- Engage your audience before the event so they’re seeking you out, not stumbling upon you
- Create meaningful interactions onsite with brand messaging that resonates in real time
- Follow up with intention so you can build on the conversation from the show, rather than start over
If you’re investing the time, money and energy to be at a trade show, make sure your story leaves a lasting impression.
Download SmartBrief’s Event Marketing Infographic and get a proven framework that drives visibility, engagement and post-show momentum for your next event.
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