#b2b marketing

Digital Technology

How to use intent data to find and convert B2B leads

B2B Intent data has the power to show you who’s most likely to buy. This helps you prioritize leads and design marketing and sales strategies that attract the kinds of prospects who ultimately convert.

By Guillaume Deschamps 02/12/25

Recent articles

Digital Technology

Beyond scraping: How secure LinkedIn data mining powers targeted B2B outreach

By Brown Walsh 08/19/24

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By Victoria Martinez 08/13/24

Digital Technology

Data-driven decision-making in B2B marketing

By Michael Ethan 05/14/24

Marketing Strategy

3 Prescriptives for transforming the B2B marketing operating model

By Jennifer Ross 04/22/24

Digital Technology

The unstoppable rise of generative AI: Transforming the landscape of marketing

By Emily Snyder 08/28/23

Marketing Strategy

How to conduct a mid-year marketing checkup

By SmartBrief 07/20/23

The latest trends in B2B Influencer Marketing

By Melinda Hansbury 06/27/23

Managing Your B2B Marketing Budget in 2023

By Jared Stearns 01/06/23

Marketing Strategy

Marketing 101: Ask me anything

By Susan Rush 09/26/22

Marketing Strategy

B2B marketers adjust to shifts in buyer behavior

By Ambreen Ali 05/03/22

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