Artificial intelligence has entered numerous facets of our lives and the same can be said for marketing too. While consumers still aren’t very much aware of what AI can do, AI-powered digital marketing tools not only help you plan your campaigns but can also help you execute them and deliver insights about them too.
And Facebook ads are no different.
While Facebook itself uses machine learning to deliver ads, you can leverage it to monitor the progress of your ad campaigns too.
But how can AI help you with it?
Let’s find out.
Ways AI helps with monitoring Facebook ads
Here’s how AI can help you follow the progress of your Facebook ads so that you can derive insights from them and improve your campaigns.
1. Making sense of data
When you launch a Facebook ads campaign, you’ll likely gather a lot of information about:
- Who’s seeing your ads?
- How are they interacting with your ads?
- When are they seeing your ads and engaging with them?
- The types of engagement
- The ad reach
- Number of impressions
- Click-thru rates (CTRs)
- And so much more …
However, due to the sheer vastness of the data, it can be difficult to make sense of it to derive valuable insights. It’s important to get these insights as well because they can help you optimize your Facebook ads campaigns to generate better results.
That’s where AI can come in handy. It can help you sift through volumes of data and then come up with actionable insights that you can directly use to improve your ad campaigns.
2. Improving your targeting
AI-powered tools for social media can also track your campaigns and run hundreds of simulations to figure out which audience is the most responsive to your Facebook ads.
Why is this important?
The cost of your ads will decrease if your audience is more responsive to your ads and this will mean that you will be able to reach a much larger audience with the same budget. This, in turn, will mean that you will be able to get more followers on Instagram and Facebook.
3. Tracking the ad creative
While AI can help you make sense of the manner in which people have responded to your ads, it can also take things a step further and understand your ad creative too.
AI-powered social media marketing tools can monitor your ad creative by looking at various elements and then suggest the one that has performed the best yet. This can help you further optimize your Facebook ads campaigns.
Now that you know how AI can help you monitor and optimize your Facebook ads, let’s take a look at a few tools that can help you with it too.
AI tools for Facebook ads
Here are the best AI-powered tools that you can use to monitor and optimize your Facebook ads campaigns.
1. Adext AI
Adext is a powerful tool that can help you take your Facebook ads to the next level by analyzing your ads and optimizing them. Armed with the power of machine learning, it extracts, analyzes, and then predicts the next move by cloning your ad groups.
How does it do that?
Once you’ve started your campaign, it focuses on finding the best performing audience for your ads and then starts optimizing them so that you can get the best results possible.
When it comes to Facebook ads, all the elements are extremely important for the campaign’s success and the caption is no exception. A well-written caption can entice your audience and get them to engage with your ad.
However, coming up with a good caption can be challenging. That’s where Phrasee comes into the picture. This tool can write captions for Facebook and Instagram Ads from scratch.
And how does it do this?
It looks at how your captions have performed in the past and then crafts ones that can drive better results. So, the tool gets better with each successive ad campaign that it monitors.
Alternatively, you can use TEXToptimizer. While this tool is mainly used for websites, it can come in handy for social media as well.
3. AI Target
AI Target is yet another tool that you can use to automate your Facebook ads. Using this tool, you can seamlessly set up auto splitting for your A/B tests, build automation strategies, and more.
Also, the tool can manage your ads automatically and by monitoring them, it also keeps your ad bid and budget under control.
AI can play a major role in not only monitoring your Facebook ads but also in automating your entire ad campaign. It can help you make sense of the vast amount of data that you’d have collected through the campaigns and deliver actionable insights.
It also can understand and optimize your audience for better results.
Finally, AI-powered tools can also track your ad creative and optimize it to deliver the best results possible.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products and a number of A-List celebrities. You can find him on Twitter and LinkedIn.