Today's bonus tracks: Ford's social strategy - SmartBrief

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Today’s bonus tracks: Ford’s social strategy

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Marketing Strategy

At the recent MIMA Summit, Ford’s Scott Monty shared a few insights on how social media works for one of the largest U.S. companies. Monty explains that Ford’s challenges include bringing the company together and injecting a little humanity into a corporate behemoth. “It’s not just about getting on Twitter and being chit chatty. It’s about listening, communicating, educating, persuading,” he said. For more great social media stories, check out SmartBrief on Social Media.

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