News that Mondelez will begin using a localized commercial structure on Jan. 1 was the most clicked story among SmartBrief’s food and beverage readers this week. The company will be launching 13 business units based on geography, with CEO Dirk Van de Put saying the new structure “will create a more agile company that can react faster to local consumer preferences.”
Cub Foods executives’ plan to sell the business as an entire unit, Kroger’s news that its investment yielded better employee retention, “Pioneer Woman” Ree Drummond’s prepared food line and KIND’s new nut butter snack bars also ranked high among readers. Other big CPG news includes Dollar Shave Club’s debut of branded vending machines and T. Marzetti’s naming of Carl Stealey as its new president.
Restaurant readers were drawn in by acquisition news this week, including Arc Group’s purchase of Tilted Kilt and the $593M acquisition of Bojangles by two New York-based equity firms.
Read this week’s full top 10:
1. Mondelez to launch new commercial structure Jan. 1
2. Cub Foods execs intend to sell banner as entire unit
3. Arc Group to acquire Tilted Kilt
4. “Pioneer Woman” Drummond to debut prepared food line
5. KIND releases nut butter snack bars
6. Dollar Shave Club debuts branded vending machines
7. Kroger’s employee retention better after investment
8. Clorox CEO: “To be disruptors, we have to be bold”
9. Equity firms to buy Bojangles for $593M
10. CPG vet Stealey named T. Marzetti president
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