When you’re trying to create great content for your company blog, it’s only too easy to focus on your corporate message first. But the ideas that serve your company aren’t always going to make great, shareable content that gets your fans talking. At yesterday’s Gaspedal’s Word of Mouth Supergenius conference in Chicago, Jason Falls argued that companies need to create a new marketing plan for their blog, separate from the company’s sale marketing strategy.
Thing about your user for a second. What do they care about? Chances are it’s not your company. But they probably care about something related to your company. You can use that interest to create engaging content that your readers will care about, will come back for and will tell their friends about — falling deeper in love with your brand at every step. Falls suggested companies need to find ways to:
- Be useful.
- Be controversial.
- Be insightful.
- Be entertaining.
How are you finding ways to meet your users content needs?