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Where to find the 2025 Super Bowl ads

Here is a rundown of where you can find the brands that are advertising in the Big Game.

1 min read

Brands & CampaignsMarketing

Image of logo for Super Bowl 59, Feb. 7, 2025, in New Orleans.

Aaron M. Sprecher/Getty Images

As of the end of January, we know who is playing in Super Bowl 2025 — and pretty much know most of the brands advertising in what many say is adland’s biggest day. Fox Sports reported in November that it had sold out of its Big Game ad inventory. A 30-second spot is reportedly going for more than $7 million — and, Ad Age reported this week, that some 30-second spots have hit $8 million. (<–link is gifted)

Of course, since marketers are all about promotion, many have already announced that they will advertise in the 2025 Super Bowl.

To help you keep track of who has announced they’re advertising, who has teased their ads and who has gone full-blown ad unveiling, we’ve posted links to the media outlets that are keeping track of the advertisers hoping to make a big splash during the Big Game in the Big Easy.

Ad Age

Adweek

Brand Innovators

Campaign US

The Drum

Marketing Dive

Tom’s Guide

Note: This list was updated 01/31/2025 with Tom’s Guide and copy updated with new introduction, including a report of Super Bowl 59 ads hitting $8 million for a 30-second spot.