#AI in Marketing
AI in MarketingDigital Technology
Should AI investment start with linear or CTV?
The answer isn’t in the channel. It’s in the infrastructure. Brands should focus on streamlining the shared manual workflows that cause operational strain across their advertising infrastructure, rather than keeping linear and connected TV and other systems separate. The key is to effectively apply AI across advertising systems to reduce these inefficiencies, writes Cognizant's Anurag Sinha..
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