#marketing

Marketing Strategy

How to propel long-term marketing success in a recession

Success in long-term marketing during a recession means playing the long game: investing in the right channels, and focusing efforts on your customers’ needs.

By Lindsay Boyajian Hagan 01/05/23

Recent articles

Marketing Strategy

Marketing 101: Ask me anything

By Susan Rush 09/26/22

Marketing Strategy

Marketing experts share their 2023 trends

By Mike Driehorst 09/16/22

Marketing Strategy

How marketing associations see 2023 shaping up

By Mike Driehorst 08/23/22

Restaurant and Foodservice

The ingredients for a winning limited-time offer

By Samantha Des Jardins 08/01/22

Digital Technology

Does targeted digital advertising create a geographical divide?

By Mike Driehorst 07/20/22

“Gentleminions” trend shows the power of TikTok

By Jo Hamilton 07/11/22

Digital Technology

Metaverse spending will be too big to ignore

By Jo Hamilton 06/16/22

We’ve returned to in-person events. Here’s what we’re learning

By Martha Karmali 06/07/22

Marketing Strategy

Marketing in video games requires smart strategy

By Seth Richtsmeier 05/20/22

Marketing Strategy

In-person events are back. What do marketers think about it?

By Jared Stearns 04/07/22

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