R/GA Austin has created a 100-second musical spot for Crocs starring Drew Barrymore, in which the actor dances and sings her way through different sets wearing a variety of the brand's footwear urging people to "get comfortable in your own shoes." The campaign will include different versions of the musical starring other brand ambassadors and the use of influencers involved in music, and it also features the brand's first-ever Snapchat Lens.
Mitsubishi is touting its Super All-Wheel Control in a 60-second spot from BSSP that features its Eclipse Cross racing through the rain interjected with shots of pianist William Joseph and violinist Damien Escobar re-creating "I Wanna Rock" by Twisted Sister. The automaker has announced the campaign is its biggest advertising spend in 11 years and marks its return to network TV after a decade, with the push running across CBS, NBC, ABC and Fox as well as digital, YouTube, Hulu and out-of-home.
Netflix has unveiled a new font, Netflix Sans, which was created in-house and takes inspiration from the brand's logo. "Developing this typeface not only created an ownable and unique element for the brand's aesthetic ... but saves the company millions of dollars a year as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces," designer Noah Nathan wrote on his website.
SoundCloud's first ad campaign features 10 creators who have used the platform to build their careers, with 60-second spots telling the stories of each artist that will run across the brand's apps, playlists, newsletters and on social. The platform is encouraging new artists to upload their work using #SCFIRST for a chance to win a spot on the "First On SoundCloud" playlist.
Creating content with a specific audience in mind and utilizing strong imagery are two ways marketers can best optimize Facebook marketing strategies, writes Nick Clarke. Constant testing and refreshing of ad content are other ways marketers can see the highest engagement from Facebook fans, he writes.
Publicis Groupe's Arthur Sadoun has revealed the company's "Sprint to the Future" strategy, which aims to serve its top clients individually with talent from across its agencies via its Publicis PeopleCloud -- which Sadoun describes as the "holy grail" of combining creative, data and technological expertise. The company expects 30% of revenue and 70% of growth to be driven by its digital transformation, data and dynamic creativity business by 2020.
Political media company WIN has launched a two-minute spot featuring actor and candidate for governor of New York Cynthia Nixon, which tells the story of why she is running for office and her plea that "something has to change" in the state she loves. The ad is the latest in a series of emotionally powerful ads for WIN, which says it's focused on "creating positive change through the best storytelling and new media strategy, aiming to work only with candidates and causes of substance."
Ruby Tuesday's humorous new push stars comedian Rachel Dratch of "Saturday Night Live" fame as six characters to show that even opposites can be brought together by the chain's $24.99 dinner-for-two deal. The ads are running across digital and TV, including networks A&E, Spike, CNN, ION, APL and HGTV.
Sony Pictures is celebrating the DVD release of "Jumanji: Welcome to the Jungle" by placing Snapchat Snapcodes on packaging that consumers can use to unlock branded World Lenses. The Lenses bring an animated jungle into people's real-world environment and also show actors Dwayne Johnson and Kevin Hart jumping from the "Jumanji" world into an augmented reality of the board game to decide their next move.
Leaders from both PepsiCo and Stella Artois have realized the importance of purpose-driven marketing, which roots a brand to a relevant cause. Ben Butler, Stella Artois' global director, said that through these campaigns, "We actually saw very significant shifts in attitudinal [trends] and people wanting to get involved in causes -- not only in their spare time, but in their actual work."
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