Pinterest's Ads Manager now includes search ads, which give advertisers the opportunity to target users browsing for specific items via keywords and product categories. Advertisers can also use the platform's Taste Graph to auto-target search ads based on over 5,000 consumer interests.
Sen. John McCain, R-Ariz., has put his support behind a proposed bill that would require social media platforms to offer transparency about who pays for political ads on their sites, similar to existing legislation for radio and broadcast television. "We are open to working with lawmakers and reviewing any reasonable legislative proposals," a Facebook spokesperson said.
David Miami's ad for Burger King to spotlight National Bullying Prevention Month put hidden cameras in one of the chain's restaurants to see how consumers react to a high-school junior being bullied and staff "bullying" a Whopper Jr. The spot shows that 95% of customers complained about the problem burger, while just 12% intervened to help the bullied child.
Wieden+Kennedy's new spot for Nike celebrates the start of the NBA season by telling the story of a fictional boy who aspires to graduate from the street court to the professional league. The ad is set to Public Enemy's "Shut 'Em Down," directed by F. Gary Gray and stars LeBron James.
Spark Foundry has won media agency of record for David's Bridal, replacing incumbent Horizon Media after a review. The brand invested $13.7 million in advertising during the first half of 2017 and $22.43 million last year, Kantar Media reports.
The Ad Council has teamed with the Taproot Foundation to help agencies and media professionals find social change and nonprofit organizations that need pro bono campaigns. "CreateForChange will allow our industry to lend their 'day job' skills for good in [ways] that will make a lasting impact on American life," said Lisa Sherman, Ad Council CEO and president.
Forsman & Bodenfors' documentary-style spot for Herbal Essences tells the story of how four women making a simple change to their hair gave them the confidence to make other changes in life. The push, which is set to a cover of David Bowie's "Changes," is being supported with additional spots that tell the stories in more depth, as well as #LetLifeIn and #EmbraceChange.
University of Chicago researchers have revealed that they have created bots that can write plausible fake digital reviews, a type of natural language generation that is also being used by advertisers via chatbots, writes Andy Pemberton. However, "NLG should come with a warning label: handle with care," he writes, questioning whether the tech advancement is incompatible with democracy.
Agencies have been offering their assistance in the wake of California's wildfires, such as Muhtayzik Hoffer donating helpful items to a Santa Rosa evacuation site and The Engine is Red offering its office space and equipment to anyone who needs to work remotely. The Engine is Red has also partnered with other agencies to create a site called Sonoma Rising to enable the region's producers to offer their merchandise for sale, with all proceeds going to relief initiatives.
Bensimon Byrne's Halloween campaign for Svedka Vodka features spooky digital banner ads that stalk consumers online. Once someone watches a pre-roll spot called "Curse Video," they are then followed around the internet with recipes for cocktails along with personalized creepy messages such as "I know you like the wrong vodka."
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