Google's "Year in Search" spot from 72andSunny Los Angeles and Google Brand Studio highlights the distressing moments of 2017, emphasizing searches such as "How to help flood victims ... refugees ... Puerto Rico ... Mexico ...Las Vegas." The video includes references to the #MeToo movement, NFL protests and the solar eclipse and finishes on an optimistic note by saying, "How to move forward. Search on."
Snapchat has rolled outs its Lens Studio to everyone, enabling advertisers to create lenses without having to work with the platform's team. The toolkit provides guidance and templates on how to create standard lenses as well as those with more advanced 3D effects, but advertisers must collaborate with seven authorized studios to make selfie lenses.
Groupon's new campaign from O'Keefe Reinhard & Paul aims to reassure panicked holiday shoppers who've forgotten that special someone that the brand has them covered with instant gifts. The push is running across TV, digital and radio.
Facebook has confirmed that it will start testing a pre-roll six-second ads platform for Watch. The company also announced that videos on the platform featuring mid-roll ads now need to last at least three minutes, and it's also updating its News Feed and Watch algorithms to prioritize videos from creators and publishers that users regularly search for and watch.
The Federal Communications Commission has repealed the Obama administration's net neutrality regulations, despite the voiced concerns of brands and advertisers that the move will stifle competition and innovation, raise digital ad prices and destroy viewability metrics. Netflix and Vimeo issued Twitter statements to declare that they would challenge the ruling in court.
Open-plan offices, too many meetings and a constant connection to others via social media and smartphones are stifling creativity, robbing creatives of the precious alone time they need to let inspiration strike, writes RPA's Laura Small. "Spending time alone in quiet contemplation lets your mind wander away from that place of reaction and shifts the focus to big ideas and different ways of looking at things," she writes.
Advertisers must work together to ensure that today's digitally-native children have the human skills -- "creativity, empathy and accountability" -- to carve out their roles in a future advertising world that will be even more technologically based, writes The Envisioners' Dave Coplin. "The future will be about finding that sweet spot where humans and machines complement each other," he writes.
Independent US agency David&Goliath has been acquired by South Korea's Innocean Worldwide for $71.7 million. Both companies are renowned for their work with South Korean auto brands Hyundai and Kia, and Innocean stated that it intends to "aggressively expand business in the US."
HP's 3-minute digital spot from Zac&Adam, "Togetherness," features an extended family coming together for a Christmas dinner that descends into bitterness as two sisters argue over politics and social issues. One of their daughters uses an HP printer to create a heart-shaped collage of photos taken over the years of the two siblings, which prompts an emotional reconciliation.
McCann Health's new spot for the Center for Adolescent Research & Education features a first-person view of a teen wandering his home and trying the prescription drugs left within reach. The teen falls into a drug-induced seizure, something that kills more Americans than drunken driving or suicide, the ad states.
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