To move up in your career, be willing to adapt to new scenarios and take on unexpected opportunities, CEO Stephanie Newby writes. Always be confident in yourself and your abilities to achieve your ambitions, and ensure you fit in time for the things you consider important to you.
Regal Entertainment marked the release of "The Avengers" by creating an augmented-reality-enabled magazine called Moviebill, which sold out in cinemas within two days and has been scanned 2 million times, with further editions planned for other blockbusters. The 28-page publication enables fans to scan pages with the Regal app to unlock AR content, and the campaign has achieved over 16 million social impressions and 56 million impressions in total.
David&Goliath's new campaign for Kia stars a young sister and her brother as the brand's new no-nonsense spokespeople, demonstrating that "when you have a great product, you don't need all the hoopla to sell it," says David Angelo, the agency's founder and chairman. The siblings have appeared on "Jimmy Kimmel Live," and the push includes seven ads as well as social, digital, in-theater, outdoor and point-of-sale advertising.
Deutsch tapped actor Anna Faris and director Peter Berg for the launch spot of Atom Tickets' new campaign, which features Faris using the brand's app to skip the theater line as she recites iconic lines from movies. The ad is running in cinemas, on Hulu, YouTube, ESPN and Popsugar as well as in New York City taxis and Link Interactive out-of-home kiosks.
BBH has created Consumer Reports' first-ever brand campaign in its 82-year history, which features a 60-second spot leading people to the nonprofit's website to get trustworthy information. "We realized we have this exceptional brand with an extremely loyal base, but we also realized there are a lot of consumers who don't know who we are and what we stand for," said Consumer Reports' Leonora Wiener.
KFC has appointed Wieden+Kennedy as its US media agency of record, consolidating its creative and media business with the agency. The brand invested more than $234 million in US measured media in both 2017 and 2016, per Kantar Media.
Publicis Groupe is beta testing its new artificial intelligence platform, Marcel, which is designed to identify the best teams from the company's 80,000 staff members to work on specific client projects. Walmart is one of the clients to have tested the platform, which is slated to be rolled out in January.
Research from Havas says ad memorability should be the top priority for advertisers, with consumers more likely to take action if they still remember a brand's messaging 60 days after viewing campaigns. The study discovered that if people recall ads after 60 days, 25% will talk about them with friends and family, 38% will think positively about that brand and 13% are more likely to make a purchase.
Terri & Sandy co-founders Terri Meyer and Sandy Greenberg talk in this podcast about setting up shop after gaining holding company experience, what it's like as women in advertising and their goal of creating a happy working environment. "One of our founding mottos is 'Go where you're celebrated, not tolerated,' " says Greenberg.
Former global creative director of TBWA\Chiat\Day, Trish Schmitt, talks about why she quit her role to go freelance, the challenges faced by mothers in the agency world and why agencies urgently need to provide more flexibility for these creatives. "[W]e have to see that diversity, different opinions and lifestyles make our work better and make for better working environments," she says.