Red has created the "Ultra Caddie Bag" for Michelob Ultra that features an integrated tablet, Bose Bluetooth speaker, LED lighting and a refillable beer keg that comes with a tap and pint glasses. The brand is inviting consumers to win the unique product by entering the #UltraCaddieContest on Twitter, Facebook or Instagram.
Actor Ted Danson stars in 72andSunny's latest "Welcome to the Fun%" campaign for Smirnoff, which also features guest appearances by Jenna Fischer, Jonathan Van Ness and Laverne Cox. The 15-second ads are running on TV, and six-second ads are running across social platforms.
The Council of Fashion Designers of America has launched a campaign promoting New York Fashion Week that features digital billboard-type ads in New York City vacant storefronts that deliver geotargeted messaging to mobile users based on their behavior. The push also includes campaign images on 60 million LifeWTR bottles across the country.
Cargill is throwing its weight behind The Great American Milk Drive with the announcement of a Facebook campaign called #putyourherdfirst. The push not only aims to alleviate hunger by supporting the donation of milk products to communities in need, it also promotes the company's new nutrition line for calves and heifers.
VML and m ss ng p eces are marking World Humanitarian Day for the UN with a #NotATarget push that encourages people to post selfies as petition signatures to call for civilians living in conflict zones to receive increased protection. A 3D digital sculpture of the faces of thousands of global petitioners has been erected at the UN Headquarters, which uses motion sensors so that delegates are followed by the faces' eyes.
The art of mindfulness can help leaders get the most out of their creative teams by focusing on how their behavior and approach affects others and by being truly present and actively listening to staff, writes Venables Bell & Partners' Kate Jeffers. "Your intention should be based on your values and ultimately your goals, but most importantly, your sense of what the people in that room need in order to be successful," she writes.
In the #metoo era, the Spanish language presents problems to creatives catering to Hispanic audiences who want to embrace diversity as pronouns, nouns and adjectives are not gender neutral, writes Orci's Juan Jose Quintana. "Workarounds should become our new normal ... to make sure we use the most inclusive wording available to us," he writes.
A new Forrester report states that "WPP must dissolve its brands to meet the CMO's need for simplicity, accountability and scale" and "[s]top packaging capabilities into pseudo-agency brands." The report states that the holding company's media agencies should be consolidated into GroupM and that 100 creative shops should be merged into seven global networks; it also warns that if WPP doesn't take this action, it will be "forcibly taken over by someone who will."
Playable mobile ads offer strong engagement and awareness opportunities, even for non-gaming brands, writes Amit Dar. Consider using the format if your brand has a playful or fun identity and if your team has strong mobile creative skills, he advises.
Nine marketing and communications groups including the American Advertising Federation and the Public Relations Society of America have issued a joint statement in support freedom of the press, following the nationwide publication of editorials by news organizations in response to President Donald Trump calling the media "the enemy of the people." The statement stood beside those editorials, stating "we join with our compatriots in the news media to proudly affirm the Fourth Estate as a vital engine of democracy."